TechnologyMay 31, 2017
Stone & Strand’s CEO On Launching Private LabelCollectionsApr 15, 2021
Check Out Stone and Strand’s First Bridal Collection
All six styles are priced under $2,000.
Stone and Strand’s first six-style bridal collection is called “Aisle.” It’s all about packing a big punch for a small price tag.
New York—Since launching in 2013, Stone and Strand has evolved from an e-commerce fine jewelry store selling independent designers’ wares to exclusively selling its own easy-to-wear, everyday creations.
Now, the digitally native brand is branching into bridal for the first time, with a six-piece collection called “Aisle.”
The vintage-inspired assortment streamlines the typical engagement ring shopping process, relaying CEO and founder Nadine Kahane’s signature painless-purchasing ethos to the bridal sector.
For Kahane, who a decade ago purchased her wedding dress online, fuss shouldn’t be part of the equation.
That means each ring is ready to ship same day, negating made-to-order timelines.
They’re also subject to Stone and Strand’s generous 100-day return policy, so customers can easily return their purchase if they get cold feet.
Stone and Strand is able to provide these flexible online shopping options because the six styles are ready-made and not customizable. Plus, the price range is in line with what the site already sells, costing $950 to $1,950.
The company was inspired by vintage settings, specifically clusters, to create its own trademarked “Perianth” setting, combining small diamonds for greater overall sparkle.
Each style is named in tribute to an Old Hollywood actress; for example “The Sophia Ring” for Sophia Loren and “The Greta Ring” for Greta Garbo.
Related stories will be right here …
Now, the digitally native brand is branching into bridal for the first time, with a six-piece collection called “Aisle.”
The vintage-inspired assortment streamlines the typical engagement ring shopping process, relaying CEO and founder Nadine Kahane’s signature painless-purchasing ethos to the bridal sector.
For Kahane, who a decade ago purchased her wedding dress online, fuss shouldn’t be part of the equation.
That means each ring is ready to ship same day, negating made-to-order timelines.
They’re also subject to Stone and Strand’s generous 100-day return policy, so customers can easily return their purchase if they get cold feet.
Stone and Strand is able to provide these flexible online shopping options because the six styles are ready-made and not customizable. Plus, the price range is in line with what the site already sells, costing $950 to $1,950.
These are the six styles from Stone & Strand’s “Aisle” collection. They’re ready to ship and subject to the company’s 100-day return policy.
The company was inspired by vintage settings, specifically clusters, to create its own trademarked “Perianth” setting, combining small diamonds for greater overall sparkle.
Each style is named in tribute to an Old Hollywood actress; for example “The Sophia Ring” for Sophia Loren and “The Greta Ring” for Greta Garbo.
Launching today exclusively on StoneandStrand.com, the collection is accompanied by a campaign inspired by real-life proposals Creative Director Melissa Lum witnessed while crossing the Brooklyn Bridge during the pandemic, a reminder that love and romance continue no matter the circumstance.
Imagery featured on the Stone and Strand website and social media channels stars real-life couples who are friends of the brand.
More on Collections
The Latest
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
