Check Out Stone and Strand’s First Bridal Collection
All six styles are priced under $2,000.
Now, the digitally native brand is branching into bridal for the first time, with a six-piece collection called “Aisle.”
The vintage-inspired assortment streamlines the typical engagement ring shopping process, relaying CEO and founder Nadine Kahane’s signature painless-purchasing ethos to the bridal sector.
For Kahane, who a decade ago purchased her wedding dress online, fuss shouldn’t be part of the equation.
That means each ring is ready to ship same day, negating made-to-order timelines.
They’re also subject to Stone and Strand’s generous 100-day return policy, so customers can easily return their purchase if they get cold feet.
Stone and Strand is able to provide these flexible online shopping options because the six styles are ready-made and not customizable. Plus, the price range is in line with what the site already sells, costing $950 to $1,950.
The company was inspired by vintage settings, specifically clusters, to create its own trademarked “Perianth” setting, combining small diamonds for greater overall sparkle.
Each style is named in tribute to an Old Hollywood actress; for example “The Sophia Ring” for Sophia Loren and “The Greta Ring” for Greta Garbo.
Launching today exclusively on StoneandStrand.com, the collection is accompanied by a campaign inspired by real-life proposals Creative Director Melissa Lum witnessed while crossing the Brooklyn Bridge during the pandemic, a reminder that love and romance continue no matter the circumstance.
Imagery featured on the Stone and Strand website and social media channels stars real-life couples who are friends of the brand.
That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.
However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.
Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.
The tome offers an appreciation for the stone through the voices of celebrities, designers, and other diamond lovers.
Brush up on the finer points of customer budgets, recruiting new employees and driving traffic to a new website with this quick test.
One of the highlights of the JCK show in Las Vegas has always been the Italian Pavilion, buzzing with excitement and elegance.