TechnologyMay 31, 2017
Stone & Strand’s CEO On Launching Private LabelCollectionsApr 15, 2021
Check Out Stone and Strand’s First Bridal Collection
All six styles are priced under $2,000.
Stone and Strand’s first six-style bridal collection is called “Aisle.” It’s all about packing a big punch for a small price tag.
New York—Since launching in 2013, Stone and Strand has evolved from an e-commerce fine jewelry store selling independent designers’ wares to exclusively selling its own easy-to-wear, everyday creations.
Now, the digitally native brand is branching into bridal for the first time, with a six-piece collection called “Aisle.”
The vintage-inspired assortment streamlines the typical engagement ring shopping process, relaying CEO and founder Nadine Kahane’s signature painless-purchasing ethos to the bridal sector.
For Kahane, who a decade ago purchased her wedding dress online, fuss shouldn’t be part of the equation.
That means each ring is ready to ship same day, negating made-to-order timelines.
They’re also subject to Stone and Strand’s generous 100-day return policy, so customers can easily return their purchase if they get cold feet.
Stone and Strand is able to provide these flexible online shopping options because the six styles are ready-made and not customizable. Plus, the price range is in line with what the site already sells, costing $950 to $1,950.
The company was inspired by vintage settings, specifically clusters, to create its own trademarked “Perianth” setting, combining small diamonds for greater overall sparkle.
Each style is named in tribute to an Old Hollywood actress; for example “The Sophia Ring” for Sophia Loren and “The Greta Ring” for Greta Garbo.
Related stories will be right here …
Now, the digitally native brand is branching into bridal for the first time, with a six-piece collection called “Aisle.”
The vintage-inspired assortment streamlines the typical engagement ring shopping process, relaying CEO and founder Nadine Kahane’s signature painless-purchasing ethos to the bridal sector.
For Kahane, who a decade ago purchased her wedding dress online, fuss shouldn’t be part of the equation.
That means each ring is ready to ship same day, negating made-to-order timelines.
They’re also subject to Stone and Strand’s generous 100-day return policy, so customers can easily return their purchase if they get cold feet.
Stone and Strand is able to provide these flexible online shopping options because the six styles are ready-made and not customizable. Plus, the price range is in line with what the site already sells, costing $950 to $1,950.
These are the six styles from Stone & Strand’s “Aisle” collection. They’re ready to ship and subject to the company’s 100-day return policy.
The company was inspired by vintage settings, specifically clusters, to create its own trademarked “Perianth” setting, combining small diamonds for greater overall sparkle.
Each style is named in tribute to an Old Hollywood actress; for example “The Sophia Ring” for Sophia Loren and “The Greta Ring” for Greta Garbo.
Launching today exclusively on StoneandStrand.com, the collection is accompanied by a campaign inspired by real-life proposals Creative Director Melissa Lum witnessed while crossing the Brooklyn Bridge during the pandemic, a reminder that love and romance continue no matter the circumstance.
Imagery featured on the Stone and Strand website and social media channels stars real-life couples who are friends of the brand.
Editors' Picks
Sponsored by
More on Collections
The Latest
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
