TechnologyMay 31, 2017
Stone & Strand’s CEO On Launching Private LabelCollectionsApr 15, 2021
Check Out Stone and Strand’s First Bridal Collection
All six styles are priced under $2,000.
Stone and Strand’s first six-style bridal collection is called “Aisle.” It’s all about packing a big punch for a small price tag.
New York—Since launching in 2013, Stone and Strand has evolved from an e-commerce fine jewelry store selling independent designers’ wares to exclusively selling its own easy-to-wear, everyday creations.
Now, the digitally native brand is branching into bridal for the first time, with a six-piece collection called “Aisle.”
The vintage-inspired assortment streamlines the typical engagement ring shopping process, relaying CEO and founder Nadine Kahane’s signature painless-purchasing ethos to the bridal sector.
For Kahane, who a decade ago purchased her wedding dress online, fuss shouldn’t be part of the equation.
That means each ring is ready to ship same day, negating made-to-order timelines.
They’re also subject to Stone and Strand’s generous 100-day return policy, so customers can easily return their purchase if they get cold feet.
Stone and Strand is able to provide these flexible online shopping options because the six styles are ready-made and not customizable. Plus, the price range is in line with what the site already sells, costing $950 to $1,950.
The company was inspired by vintage settings, specifically clusters, to create its own trademarked “Perianth” setting, combining small diamonds for greater overall sparkle.
Each style is named in tribute to an Old Hollywood actress; for example “The Sophia Ring” for Sophia Loren and “The Greta Ring” for Greta Garbo.
Related stories will be right here …
Now, the digitally native brand is branching into bridal for the first time, with a six-piece collection called “Aisle.”
The vintage-inspired assortment streamlines the typical engagement ring shopping process, relaying CEO and founder Nadine Kahane’s signature painless-purchasing ethos to the bridal sector.
For Kahane, who a decade ago purchased her wedding dress online, fuss shouldn’t be part of the equation.
That means each ring is ready to ship same day, negating made-to-order timelines.
They’re also subject to Stone and Strand’s generous 100-day return policy, so customers can easily return their purchase if they get cold feet.
Stone and Strand is able to provide these flexible online shopping options because the six styles are ready-made and not customizable. Plus, the price range is in line with what the site already sells, costing $950 to $1,950.
These are the six styles from Stone & Strand’s “Aisle” collection. They’re ready to ship and subject to the company’s 100-day return policy.
The company was inspired by vintage settings, specifically clusters, to create its own trademarked “Perianth” setting, combining small diamonds for greater overall sparkle.
Each style is named in tribute to an Old Hollywood actress; for example “The Sophia Ring” for Sophia Loren and “The Greta Ring” for Greta Garbo.
Launching today exclusively on StoneandStrand.com, the collection is accompanied by a campaign inspired by real-life proposals Creative Director Melissa Lum witnessed while crossing the Brooklyn Bridge during the pandemic, a reminder that love and romance continue no matter the circumstance.
Imagery featured on the Stone and Strand website and social media channels stars real-life couples who are friends of the brand.
Editors' Picks
Sponsored by
More on Collections
The Latest
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
