Collections

A New Golden Age

Brought to you by

A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

BASIC CHAIN CATALOG_MAIN.V2 (002).png

Brought To You By Royal Chain Group


To understand mankind’s attraction to gold, you must go back in history. 

The metal played an important role in the world’s greatest and most advanced civilizations, like the ancient Egyptians and the Mayans. Gold became the single most important reason why exploration of the Americas progressed. 

In 1971, gold was allowed to be freely traded, thanks to President Richard Nixon. Since then, the metal has had its share of ups and downs.  

Most recently, the pandemic pushed investors to the commodity as a safe haven, driving up the price.

But with the virus seemingly under control as vaccinations gain momentum in the U.S. and worldwide, gold is backing down to more stable levels. 

It’s the perfect time to start growing your gold jewelry assortment again. 

While yellow gold had been lagging in popularity when compared with white metals and diamonds for years, the fashion world, and in turn consumers, recently have embraced the natural color of yellow gold in ways not seen since the 1980s. 

About two years ago, the country’s biggest fashion magazines, like Harper’s Bazaar and Vogue, started featuring yellow gold jewelry in their editorial spreads. 

Long gone were the days of big, blingy diamonds on their models; these editors were telling the world that it was now all about big, bold and polished yellow gold.  

While high fashion is generally perceived as aspirational, a more relatable segment of pop culture started to take a liking to the metal. 

Social media influencers began layering their gold jewelry looks on Instagram for all to see, from personalized trinkets to paperclip links, and even an  ‘80s classic resurfaced--the herringbone.

Today’s gold jewelry has evolved with the times. 

To get the right assortment and guarantee success with the metal, turn to a company with more than 43 years of experience dedicated to the metal, Royal Chain. 

Royal Chain is meeting growing customer demand for yellow gold by offering exciting  on-trend jewelry, price points that start as low as $80 wholesale, and updates on classic links like the paperclip and herringbone, and everything in between. 

Phillip Gabriel Maroof, Royal Chain’s Vice President of Design, says gold is the most versatile category in the jewelry sector because it is available in every single category and price point, and can adapt to trends more easily than the diamond industry. Plus there is the environmental sustainability factor of their gold jewelry, which is made mostly with recycled gold.

Pair those attributes with the fact that everything they make is in stock and ready to ship immediately and Royal Chain can be the one and only source you will ever need for all your gold needs. 

Here are some brand-new looks from Royal Chain’s latest gold  collections that every retailer should consider for their store. You can also view their entire Spring 2021 collection online here or easily browse their digital catalog for inspiration on fun new spring jewelry.

image.png

14k gold bracelets with diamond accents from Royal Chain’s Hardware series, wholesale $800.
View products online here.  

Phillip Gavriel 14k gold Paperclip Cable bracelet (also available as necklace), wholesale $200. Available through Royal Chain. See more details here.

The Herringbone, an ‘80s staple, is back, and reimagined for a new generation. Wholesale starts at $250 for Royal Chain’s multi-strand bracelet and necklace, and drop earrings. View products online here

Royal Chain is making an effort to hook younger consumers on the metal with these colorful cord bracelets, $80, or this Cuban chain bracelet with heart, $150 wholesale. View products online here.

btyb-royalchain-pendants.jpg
Medallions are trending, this North Star, rainbow dial, and star pendant from Royal Chain gives great sparkle at an amazing value on their 14k mirror chain, starting at $100 wholesale. See more details here
 
 
Safety first. The paperclip is not the only everyday household item to be turned into jewelry by pop culture. The safety pin is on its way to a jewelry store near you; be prepared with this 14k gold necklace or thread-through earring, $95-$160 wholesale.  View products online here.

For more information on Royal Chain products contact the company directly at sales@royalchain.com. They offer marketing materials and displays in addition to a vast selection of products. Call their customer service at 800-622-0960 to open an account or learn more today. 

The Latest

GIA iD100® Technology
Supplier BulletinJul 03, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Madison Keys in Brilliant Earth campaign
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New Ambassador

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

Muse Nordstrom shop-in-shop
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Shree Ramkrishna Exports
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-Negative

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

Weekly QuizJul 02, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of police cars with their lights on
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in Burglaries

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Exterior and entryway of Boucheron’s Los Angeles Flagship
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast Flagship

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Exterior of Marco Bicego Milan Flagship
MajorsJul 02, 2025
Marco Bicego Opens Milan Flagship

The new location continues the brand’s celebration of its 25th anniversary.

Chrono24 Time Is Our Thing campaign image
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New Campaign

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

Bernadette Mack
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive Director

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Counterfeit Pandora jewelry in bags and boxes
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry Network

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

Cast Issa Rae
MajorsJul 01, 2025
Cast Closes Business, Plans for Relaunch

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

Eve Goldberg, Matthew Denatale, Willie Lopez, Benjamin Goldberg
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship Program

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

Elie Hannoush
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

Claire’s store
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report Says

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Mindi Mond Spike Earrings
TrendsJul 01, 2025
Amanda’s Style File: Red Hot Rubies

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry Sales

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

Morgan Keefe
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education Scholarship

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Jewelry Book
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry

“The Jewelry Book” comes out this September.

Gemist
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Jeff Preolo, David Stout, Levi Higgs, David Benavides
IndependentsJun 27, 2025
David Webb Announces New Hires, Promotions

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

Blake Graham and Jessica Kohoutek
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner

AGS also named the recipient of its “Women in Leadership” scholarship.

Buddha Mama Monstera Ring
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap Ring

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Cashier handing Rocksbox bag to customer
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers Downsizes

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

Penny Ruston
IndependentsJun 26, 2025
Penny Ruston Dies at 80

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

Stock image of woman shopping
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy