More than 250 gem, jewelry, and mineral companies are expected to exhibit, including the American Gem Trade Association.
The History Behind … The Choker
Long before they encircled the necks of goth girls in the 1990s or were popularized by a princess in the late 1800s, chokers were donned by women in ancient civilizations to protect their throats.
Long before they encircled the necks of goth girls in the 1990s or were made popular by the Princess of Wales in the late 1800s, chokers were donned by women in ancient civilizations, worn to protect what even back then they understood to be a very important part of the body, the neck.
They are a style that cuts across many cultures--African, Indian and Western among them--and class lines.
With chokers on the rise once again, Yvonne Markowitz, the Rita J. Kaplan and Susan B. Kaplan Curator Emerita of Jewelry Museum of Fine Arts (MFA), Boston, recently took the time to talk with National Jeweler about the history behind this tight-to-the-neck piece in the fine jewelry world.
Who were the first people to wear chokers? The history of the choker dates back thousands of years, to the world’s earliest civilizations, the Sumer empire in Mesopotamia and Ancient Egypt.
Markowitz said women in both these ancient worlds wore chokers, often pairing them with other necklaces, for the same reason they wore all jewelry--to protect them and give them power.
“A lot of ancient jewelry,” she observed, “is protective and amuletic.”
They put jewelry on parts of the body they felt needed protection--the throat, head, arms and ankles--and believed it infused them with special powers. This was especially true of gold jewelry, which ancient peoples associated with the sun, and lapis, which people in Egypt connected with the life-giving powers of the Nile River.
Markowitz said that women in Egypt also donned chokers comprised of four to six stands of beads held together by a vertical, zig-zagged shaped spacers. This Ancient Egyptian choker in the MFA’s collection is made of gold, with black and green beads and the wavy spacers.
When, after that, were choker necklaces really “in” again? In Western culture, high jewelry chokers are visible here and again throughout history, including during the Renaissance, with portraits from that time showing necklaces being worn high on the throat.
“It was a style that had fleeting moments,” Markowitz said, “and I guess the next big moment was at the end of the 19th century.”
As happens so often in fashion and jewelry, the affinity of a very public figure aided the choker’s reemergence.
Alexandra of Denmark (1844-1925) was on the British throne as the wife of King Edward VII from 1901 to 1910 and, before that, spent some 38 years as the Princess of Wales.
During her reigns, she became an influential figure in fashion and popularized one of her favorite pieces of jewelry, the choker necklace.
The tale that’s been told through the years is that Alexandra wore chokers to hide a childhood scar on her neck, although Markowitz noted that the story of the Queen consort’s scar has never been confirmed.
If it is true, though, Alexandra would not have been the only woman of her time to use her jewelry to hide an imperfection.
Included in the collection of the Victoria & Albert museum in London is a Kropfkette (goiter chain) made in Austria sometime between 1840 and 1870.
Kropfkettes were chokers consisting of multiple rows of chains with a large clasp at the front. Women in south Germany and Austria wore them to hide the lumps on their necks caused by goiter, a disease caused by iodine deficiency common among those who lived high in the Alps.
These chokers were not quite as fantastic as those donned by Alexandra, though; they were silver and often set with garnets.
Markowitz said chokers continued to be popular through the Art Nouveau period--René Lalique made some of the most beautiful ones ever designed, she said--and into the 1920s, becoming known as “dog collars” along the way. (She said it was Sir Charles Leonard Woolley who gave them this name following his excavations of the Royal Cemetery at Ur in what was once Mesopotamia.)
In America, the Astors wore long pearl necklaces with several strands of the pearls wrapped around their neck, while others donned just a simple black ribbon.
Then, as the Art Deco era faded in the 1930s, “(Chokers) went out, in a major way,” she said.
While there have been occasional resurgences in popular culture--the beaded chokers of the hippie era and the plastic tattoo chokers of the 1990s are two examples that come to mind--chokers crafted of fine materials never regained the same popularity they once had.
“It’s not the most comfortable piece of jewelry to wear, and it also has to be well fitted unless it’s something with a string or fabric where you can adjust it to your neck,” Markowitz observed.
Today, chokers are making their rounds again along with their seemingly more comfortable and easier- to-fit cousin, the collar, with both fine and fashion pieces finding their way into stores.
RELATED CONTENT: Amanda’s Style File: Collar Craze
In March, Vogue magazine published an article online telling readers how to “rock” a choker like the singer Rihanna and included a gallery of 10 modern-day examples, ranging in price from $9 to $1,375.
How can a jeweler add chokers to their inventory? Markowitz said jewelers looking to carry antique or estate chokers should go through a reputable estate jewelry dealer.
Before doing so, however, they should make sure there is demand among their customers for this very specific style of necklace, whether it’s vintage or modern.
“No retailer wants inventory that they can’t move. If they find that something is hot, then I’ll think they’ll want to stock it,” she said.
They’re a testament to the power of excellent design.
This year’s honorees include one of Florida’s largest independent jewelers and two multi-store independents in the Chicago and New York areas.
The most trusted diamond report, available in print or the GIA App.
Created by Maitri Lab-Grown Diamonds and graded by IGI, it’s slightly bigger than the record-setting lab-grown diamond GIA just examined.
The marketing agency has integrated its first C-suite.
The jewelry trade show also will debut educational content centered around social media.
Navigate origin determination with Continuing Education seminars offered by the GIA Alumni Collective™.
Luxury kicks off today, with the full show in swing on Friday.
One of the three new collections was inspired by the legend of a woman who traded her mansion to Cartier for two strands of natural pearls.
Rob Ballew will be tasked with communicating the jewelry giant’s plans and financial performance to investors.
With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.
It is in House of Showfields, a bazaar-style retail space in the borough’s Williamsburg neighborhood.
From consumer trends to retail technology, these are the JCK Talks sessions that should be on attendees’ radar.
Signature pieces from Cartier and David Webb will appear in the June jewelry auction.
They will be celebrated at the annual dinner dance and gala in the fall.
Gemologists have long used machines in diamond grading but technology has made it possible for them to “learn” how to do it on their own.
Supplier Spotlight Sponsored by IGI
Watch retailers Jeffery Bolling and Bobby Bengivengo discuss employee training, customer education and the sticky subject of future value.
The company has plans to revamp the Movado brand and offer less expensive watches this year.
Set with a 118-carat unheated Sri Lankan sapphire, it just sold for $3.4 million at Phillips jewelry auction in Hong Kong.
Sponsored by Noam Carver
As cybercrime incidents threaten the industry, jewelers need to know what they’re up against and the best ways to protect their businesses.
The Pittsburgh jeweler is redoing the lighting and showcases, and adding a full hospitality bar as well as new shop-in-shops.
The Yurman Family Crystalline Pass is inside the museum’s brand-new Richard Gilder Center.
Zale has more than 40 years’ experience in the diamond industry, including 17 years as Stuller’s VP of diamonds and gemstones procurement.
The Strip is full of new restaurant and entertainment offerings.