CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
OtherApr 14, 2014
Alor ordered to stop selling Charriol-like jewelry
A federal judge has issued a preliminary injunction barring Alor from selling jewelry that allegedly infringes upon Charriol’s cable trademarks and from publicly claiming that Charriol is being “rebranded” as Alor.
San Diego--A federal judge has issued a preliminary injunction barring Alor from selling jewelry that allegedly infringes upon Charriol’s cable trademarks and from publicly claiming that Charriol is being “rebranded” as Alor.
According to court documents filed Thursday in federal court in California, San Diego-based A’lor International Ltd. cannot manufacture, sell or advertise jewelry that contains or infringes upon Philippe Charriol International’s (PCI) trademarks--including pieces with the cable or metallic nautical rope design--covered under the jewelry agreement the two companies inked in October 2010.
In addition, Alor cannot use, display or reproduce PCI’s trademarks in Alor-brand products and the company is barred from “promoting or holding itself … out to members of the public as a replacement or successor to PCI or the Charriol brand; suggesting that PCI or Charriol have ‘merged with’ or been ‘re-branded’ as Alor; (and) distributing Charriol jewelry under the ‘Alor’ name, or under any trade name other than Charriol,” court papers state.
“While Alor has been promoting that cable jewelry is returning to its ‘Alor roots,’ cable jewelry was and is associated with the company that made it famous and an international brand, Charriol,” Geneva-based Charriol said in a statement issued Monday. “As the federal court has ruled, cable jewelry is and remains the province of Charriol … While Alor contends that it has separated from Charriol, look for Charriol cable jewelry and products at dealers everywhere.”
Before the preliminary injunction goes into effect, the court has requested that Charriol post a bond. Charriol said it is contesting bond in the case.
Alor said it is still working to determine if it will appeal the injunction.
When asked specifically what jewelry the ruling applies to, both sides said that is still being determined.
Tal Zemer, Alor’s principal and general counsel, said neither the court nor PCI has defined specific SKUs covered by the ruling. He said they are working with PCI to clarify what pieces are involved.
Zemer also said they do not believe the ruling will impact the new in-store advertising materials.
“The judge’s order affects only a portion of our products and it’s still only a preliminary ruling,” he said. “We fully expect to prevail at a full trial on the merits when the judge is able to consider all of the relevant evidence as to our contractual relationship (with PCI).”
National Jeweler first reported on the legal battle
between Charriol and Alor in February after Alor issued a press release announcing it would no longer be selling jewelry under the Charriol name in the U.S., Canada and the Caribbean and would instead revert to selling as “Alor.” Alor had been distributing Charriol jewelry in the United States since 1992.
Alor shot a new advertising campaign featuring model Noot Seear and began providing its U.S. and Canadian retailers with Alor-branded jewelry as well as packaging, support materials and displays.
RELATED CONTENT: Alor battles Charriol in court, reverts to ‘Alor’
But Charriol is fighting this so-called rebranding, accusing Alor in court documents of, among other things, terminating their distribution agreement without proper justification then launching an infringing line of Alor-brand jewelry.
In one of its many arguments in this complicated case, Alor, however, contends that Charriol has no protectible interest in the cable design mark because it is generic, meaning it is widely used by jewelry designers.
A similar battle currently rages in the jewelry world between Tiffany & Co. and warehouse retailer Costco, with Costco claiming the term “Tiffany setting” has become genericized.
RELATED CONTENT: In Tiffany vs. Costco, the battle’s just begun
In issuing the preliminary injunction, the court denied two other requests from PCI.
It deferred ruling on the jewelry agreement between the two parties--which Alor claims it ended via letter in February but which PCI contends was not properly terminated--and it shot down PCI’s request for a preliminary injunction requiring Alor to obtain PCI’s approval for any new products it makes or sells.
More on Other
The Latest
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
