Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
AGTA’s revised Code of Ethics stresses transparency
The American Gem Trade Association has made a few changes its code of ethics to stress the importance of a transparent supply chain and following international rules.
Dallas--The American Gem Trade Association has made a few revisions to its Code of Ethics and Fair Business Practices document that are designed mostly to emphasize the importance of transparent supply chains in the colored gemstone world.
AGTA CEO Doug Hucker told National Jeweler that while not many changes were made, the revisions to the new copy emphasize that members are not only giving correct information but also doing everything they can assure the stones have been sourced in legitimate fashion and to comply with U.S. and international laws.
In recent years, there’s been an increased focus on the supply chain in the jewelry industry--where materials are being produced, how they’re being produced, and if they are coming to market in a legitimate and transparent method, Hucker said.
Efforts include the Responsible Jewellery Council and the plans that are underway for the industry’s first summit dedicated entirely to responsible sourcing, which is slated to take place in New York next year.
There is also, of course, the Kimberley Process, which was created to stem the flow of “conflict” diamonds into the trade.
But unlike diamonds, which are a much more centralized marketing business and can lend themselves well to a monitoring program like the Kimberley Process, the colored gemstone market is very diverse and scattered across the world. So rather than an international agreement on trading between countries and corporations, the industry instead has governments around the world enforcing laws for the import and export of goods.
For this reason, the AGTA wanted to revise its code of ethics to remind members that they need to take steps to ensure the gemstones they are purchasing are not tainted in any way and to stress the fact that it’s the members’ responsibilities to behave according to federal guidelines, as well as the guidelines of the international countries in which they are doing business.
Additionally, Hucker said, they want to ensure members are doing everything they can to prevent any type of environmental degradation.
The AGTA clarified and magnified the responsibility of the members that are doing business in an international arena “to apply the same business ethics and professionalism everywhere that they do business,” Hucker said.
He added, “We amplified that part of it to say that we are part of a global community, and we have a global responsibility that extends beyond our borders to make sure
The code also addresses fair trade.
Since the jewelry industry doesn’t have well-defined protocols for exactly what fair trade is, the AGTA requires in its new code that gemstone merchants who want to present their materials as “fair trade” clearly define what protocols they are following to be able to say they are such, Hucker said.
Additionally, because it is such a comprehensive guide that is more than 30 years old, Hucker noted that there also was a need to go through and update it from a legal language standpoint for clear, precise vocabulary.
Since its inception in 1981, the Code of Ethics has governed the way that AGTA recommends its members do business, ranging from responsibilities as a seller of gemstones to disclose information appropriately about the gemstone, financial considerations, how to do appropriate professional business transactions, and more.
It includes recommendations for retailers, dealers, designers, and appraisers, and has to be signed annually by all members. The newest edition can be found online at AGTA.org.
The Latest

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.


The event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.

The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Bold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”

The New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

These long, fluid drop earrings are sure to catch the eye.

Alberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.

Initiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”

The designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.

The diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.

The annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.

AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.






















