Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
AGTA’s revised Code of Ethics stresses transparency
The American Gem Trade Association has made a few changes its code of ethics to stress the importance of a transparent supply chain and following international rules.
Dallas--The American Gem Trade Association has made a few revisions to its Code of Ethics and Fair Business Practices document that are designed mostly to emphasize the importance of transparent supply chains in the colored gemstone world.
AGTA CEO Doug Hucker told National Jeweler that while not many changes were made, the revisions to the new copy emphasize that members are not only giving correct information but also doing everything they can assure the stones have been sourced in legitimate fashion and to comply with U.S. and international laws.
In recent years, there’s been an increased focus on the supply chain in the jewelry industry--where materials are being produced, how they’re being produced, and if they are coming to market in a legitimate and transparent method, Hucker said.
Efforts include the Responsible Jewellery Council and the plans that are underway for the industry’s first summit dedicated entirely to responsible sourcing, which is slated to take place in New York next year.
There is also, of course, the Kimberley Process, which was created to stem the flow of “conflict” diamonds into the trade.
But unlike diamonds, which are a much more centralized marketing business and can lend themselves well to a monitoring program like the Kimberley Process, the colored gemstone market is very diverse and scattered across the world. So rather than an international agreement on trading between countries and corporations, the industry instead has governments around the world enforcing laws for the import and export of goods.
For this reason, the AGTA wanted to revise its code of ethics to remind members that they need to take steps to ensure the gemstones they are purchasing are not tainted in any way and to stress the fact that it’s the members’ responsibilities to behave according to federal guidelines, as well as the guidelines of the international countries in which they are doing business.
Additionally, Hucker said, they want to ensure members are doing everything they can to prevent any type of environmental degradation.
The AGTA clarified and magnified the responsibility of the members that are doing business in an international arena “to apply the same business ethics and professionalism everywhere that they do business,” Hucker said.
He added, “We amplified that part of it to say that we are part of a global community, and we have a global responsibility that extends beyond our borders to make sure
The code also addresses fair trade.
Since the jewelry industry doesn’t have well-defined protocols for exactly what fair trade is, the AGTA requires in its new code that gemstone merchants who want to present their materials as “fair trade” clearly define what protocols they are following to be able to say they are such, Hucker said.
Additionally, because it is such a comprehensive guide that is more than 30 years old, Hucker noted that there also was a need to go through and update it from a legal language standpoint for clear, precise vocabulary.
Since its inception in 1981, the Code of Ethics has governed the way that AGTA recommends its members do business, ranging from responsibilities as a seller of gemstones to disclose information appropriately about the gemstone, financial considerations, how to do appropriate professional business transactions, and more.
It includes recommendations for retailers, dealers, designers, and appraisers, and has to be signed annually by all members. The newest edition can be found online at AGTA.org.
The Latest

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.


Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

The family-owned jeweler’s new space is in a former wholesale produce market.





















