The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
AGTA’s revised Code of Ethics stresses transparency
The American Gem Trade Association has made a few changes its code of ethics to stress the importance of a transparent supply chain and following international rules.
Dallas--The American Gem Trade Association has made a few revisions to its Code of Ethics and Fair Business Practices document that are designed mostly to emphasize the importance of transparent supply chains in the colored gemstone world.
AGTA CEO Doug Hucker told National Jeweler that while not many changes were made, the revisions to the new copy emphasize that members are not only giving correct information but also doing everything they can assure the stones have been sourced in legitimate fashion and to comply with U.S. and international laws.
In recent years, there’s been an increased focus on the supply chain in the jewelry industry--where materials are being produced, how they’re being produced, and if they are coming to market in a legitimate and transparent method, Hucker said.
Efforts include the Responsible Jewellery Council and the plans that are underway for the industry’s first summit dedicated entirely to responsible sourcing, which is slated to take place in New York next year.
There is also, of course, the Kimberley Process, which was created to stem the flow of “conflict” diamonds into the trade.
But unlike diamonds, which are a much more centralized marketing business and can lend themselves well to a monitoring program like the Kimberley Process, the colored gemstone market is very diverse and scattered across the world. So rather than an international agreement on trading between countries and corporations, the industry instead has governments around the world enforcing laws for the import and export of goods.
For this reason, the AGTA wanted to revise its code of ethics to remind members that they need to take steps to ensure the gemstones they are purchasing are not tainted in any way and to stress the fact that it’s the members’ responsibilities to behave according to federal guidelines, as well as the guidelines of the international countries in which they are doing business.
Additionally, Hucker said, they want to ensure members are doing everything they can to prevent any type of environmental degradation.
The AGTA clarified and magnified the responsibility of the members that are doing business in an international arena “to apply the same business ethics and professionalism everywhere that they do business,” Hucker said.
He added, “We amplified that part of it to say that we are part of a global community, and we have a global responsibility that extends beyond our borders to make sure
The code also addresses fair trade.
Since the jewelry industry doesn’t have well-defined protocols for exactly what fair trade is, the AGTA requires in its new code that gemstone merchants who want to present their materials as “fair trade” clearly define what protocols they are following to be able to say they are such, Hucker said.
Additionally, because it is such a comprehensive guide that is more than 30 years old, Hucker noted that there also was a need to go through and update it from a legal language standpoint for clear, precise vocabulary.
Since its inception in 1981, the Code of Ethics has governed the way that AGTA recommends its members do business, ranging from responsibilities as a seller of gemstones to disclose information appropriately about the gemstone, financial considerations, how to do appropriate professional business transactions, and more.
It includes recommendations for retailers, dealers, designers, and appraisers, and has to be signed annually by all members. The newest edition can be found online at AGTA.org.
The Latest

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.


The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.






















