Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Piece of the Week: Brent Neale’s Bubble Letter Pendant
The designer puts her signature whimsical spin on initial jewelry.
“The letter collection was inspired by a custom project we worked on for a client who wanted a piece of jewelry for each of her daughters,” explained designer Brent Neale Winston.
“We decided to expand on the idea and create every letter of the alphabet in our signature ‘Gypsy’ style, and, voilà, the ‘Bubble Letter Pendants’ were born!”
In the last year, fine jewelry shoppers have been gravitating toward classic concepts like personalization, but with an eye-catching spin. Winston’s bubble letters fit the bill with their whimsical approach to tried-and-true initial jewelry.
Made in 18-karat gold, each letter can be customized with any birthstone and range in price from $2,500 to $2,850.
Inquiries may be directed to the company’s website.
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