Majors

Jared Expands Custom Design Services

MajorsMar 11, 2021

Jared Expands Custom Design Services

The company launched The Jared Foundry, a shop-in-shop custom jewelry design experience.

Jared resized.jpg
The Jared Foundry shop-in-shops have opened in 19 Jared stores in nine states in an effort to make custom design services more convenient and accessible, Signet said.
Akron, Ohio—Jared the Galleria of Jewelry wants to welcome more shoppers into the custom design process.

The Signet Jewelers-owned banner announced this week the launch of The Jared Foundry, an in-store experience designed to make customized jewelry more convenient and accessible.

While all Jared locations offer customization services, the specialized Foundry shop-in-shops will open in 19 stores in nine states—California, Illinois, Maryland, New York, Ohio, Oregon, Texas, Virginia and Washington—with more openings to follow.

Jared has about 251 stores nationwide.

The retailer said its 1,400 skilled jewelers and apprentices, its technological capabilities, and its access to stones and metal make it the perfect fit to offer this service.

“People love personalizing seemingly everything these days, and we believe now is the time to let them experience the exhilarating world of fine jewelry design,” said Bill Brace, executive vice president and Jared executive general manager, in a press release about the launch.

Jared’s jewelers stand ready to help customers bring their artistic visions to life, said Brace, from “extravagant expressions of love with rare-cut diamonds to deeply personal reimaginations of family heirlooms.”


 Related stories will be right here … 

Jared jewelry consultants will meet with customers, in-store or virtually. If the customer wants to create a design from scratch, they will then be connected with a jeweler.

The jewelers will discuss design ideas while getting a sense of their personality, lifestyle, and style.

They also will ask customers about their budget, preferred materials and timeline for receiving the finished piece, and keep in touch with customers throughout the process, sending sketches, images, and videos to show progress and get their input.



The jewelers have access to CAD software, and some will be using 3D printers. Jared is planning a broader rollout of 3D printers this year.

For more information about the process, visit The Jared Foundry website.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
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