MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is HereMajorsJul 21, 2025
Rio Grande Expands Personalization Offerings
As demand for custom jewelry grows, the company is expanding its services to support retailers.
Rio Grande, a supplier of jewelry-making equipment, tools, and other materials, is offering more tools and services to help jewelers fulfill custom design requests.
Albuquerque, New Mexico—Rio Grande announced last week that it is expanding its personalization services as demand for custom jewelry grows.
The wholesale supplier has grown its offering of tools, services, and sourcing solutions to better support jewelry retailers.
“As personalization continues to drive consumer purchasing decisions, especially in the bridal and self-purchasing categories, Rio Grande is focused on providing scalable, premium customization solutions that retailers can trust,” Rio Grande President Arien Gessner said.
“We’ve built a framework that combines creativity, efficiency, and reliability, ultimately leveraging the strength of our Richline network while staying close to our roots in U.S.-based manufacturing.”
Rio Grande is a division of Richline Group, a wholly owned subsidiary of Berkshire Hathaway. Richline acquired Rio Grande in 2013.
Rio Grande said it can assist jewelers with sourcing melee and matched pairs of both natural and lab-grown gemstones to complete custom design requests.
It also offers custom jewelry manufacturing and made-to-order ring services. Retailers can use bespoke design services, including collaborative design development, prototyping, precision casting, and manufacturing.
Related stories will be right here …
The wholesale supplier has grown its offering of tools, services, and sourcing solutions to better support jewelry retailers.
“As personalization continues to drive consumer purchasing decisions, especially in the bridal and self-purchasing categories, Rio Grande is focused on providing scalable, premium customization solutions that retailers can trust,” Rio Grande President Arien Gessner said.
“We’ve built a framework that combines creativity, efficiency, and reliability, ultimately leveraging the strength of our Richline network while staying close to our roots in U.S.-based manufacturing.”
Rio Grande is a division of Richline Group, a wholly owned subsidiary of Berkshire Hathaway. Richline acquired Rio Grande in 2013.
Rio Grande said it can assist jewelers with sourcing melee and matched pairs of both natural and lab-grown gemstones to complete custom design requests.
It also offers custom jewelry manufacturing and made-to-order ring services. Retailers can use bespoke design services, including collaborative design development, prototyping, precision casting, and manufacturing.
For special orders of diamonds and gemstones, retailers have access to direct sourcing through Rio Grande and Richline Group’s domestic and international networks.
Rio Grande also provides custom branding and finishing services, including hot-foil stamping, custom marking stamps, polishing cloths, digital printing, and packaging solutions.
A new addition is its soon-to-launch custom jewelry design tool, a digital platform slated to debut in the fall that lets customers visualize stone, metal, and engraving options for custom-designed jewelry in real time.
For more information, visit the Rio Grande website or call 1-800-545-6566.
More on Majors
The Latest
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in NamibiaThe company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest HonorGIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
