SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
MajorsSep 16, 2020
Jared Partners with Royal Asscher on a Bridal Collection
It features some of the diamond company’s patented shapes.
Royal Asscher is bringing four of its patented diamond cuts to Jared the Galleria of Jewelry.
New York—Royal Asscher is bringing some of its patented diamond cuts to Jared customers.
The sixth-generation diamond company currently headed by Lita and Mike Asscher has created a bridal collection exclusive to the Signet Jewelers-owned retail chain.
Chief Marketing Officer and Jared Executive General Manager Bill Brace said: “With Royal Asscher synonymous with the world’s finest diamonds and engagement rings, we’re honored to introduce this storied brand to Jared’s customers.
“The collection will make the diamonds of royalty more accessible to our customers, who always look for something truly exceptional. This collaboration highlights Jared’s goal of working with partners who share our vision in celebrating love with the fire, sparkle, and brilliance of diamonds.”
Royal Asscher created the world’s first patented diamond cut in 1902 and is responsible for handling some of the world’s most important diamonds, like the largest gem-quality rough diamond on record, the 3,106-carat Cullinan.
Joseph Asscher cut the Cullinan into nine principal diamonds and nearly 100 smaller stones, all part of Great Britain’s Crown Jewels.
Royal Asscher’s bridal collection for Jared will feature four diamond cuts: the Royal Asscher Cut, a modern take on the first patented cut featuring an octagonal diamond with square shape and layered facets; the Royal Asscher Oval; Royal Asscher Brilliant; and Royal Asscher Cushion.
Each cut features 74 facets.
The collection comprises engagement rings, wedding bands and anniversary bands in 14-karat white, yellow or rose gold. 
The collaboration with Jared the Galleria of Jewelry is not the Dutch company’s first partnership with a major U.S. specialty jewelry store chain. It’s also worked with Hezlberg Diamonds.
Remarking on the Jared partnership, President Lita Asscher said, “We are very excited about the launch of our gorgeous, exclusive collection at Jared. Our greatest joy is to create diamond rings that are so beautiful that they become heirlooms for many generations to come.”
An authenticity certificate will accompany each Jared x Royal Asscher ring, asserting the diamantaire’s responsible sourcing policy.
Royal Asscher’s diamond sourcing, mining and cutting processes are independently audited and in 1980, the company was awarded the Dutch Royal Predicate, which honors important national businesses committed to ethical standards for over a century.
Former company president Edward Asscher, who retired earlier this year, was knighted for his contributions to responsible sourcing.
He
is currently president of the World Diamond Council, and was an early advocate and advisor of the Kimberly Process.
The Jared x Royal Asscher collection is currently available online.
The Jared x Royal Asscher collection is currently available online.
More on Majors
The Latest
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for RainCitizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
