Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
Jared Partners with Royal Asscher on a Bridal Collection
It features some of the diamond company’s patented shapes.

New York—Royal Asscher is bringing some of its patented diamond cuts to Jared customers.
The sixth-generation diamond company currently headed by Lita and Mike Asscher has created a bridal collection exclusive to the Signet Jewelers-owned retail chain.
Chief Marketing Officer and Jared Executive General Manager Bill Brace said: “With Royal Asscher synonymous with the world’s finest diamonds and engagement rings, we’re honored to introduce this storied brand to Jared’s customers.
“The collection will make the diamonds of royalty more accessible to our customers, who always look for something truly exceptional. This collaboration highlights Jared’s goal of working with partners who share our vision in celebrating love with the fire, sparkle, and brilliance of diamonds.”
Royal Asscher created the world’s first patented diamond cut in 1902 and is responsible for handling some of the world’s most important diamonds, like the largest gem-quality rough diamond on record, the 3,106-carat Cullinan.
Joseph Asscher cut the Cullinan into nine principal diamonds and nearly 100 smaller stones, all part of Great Britain’s Crown Jewels.
Royal Asscher’s bridal collection for Jared will feature four diamond cuts: the Royal Asscher Cut, a modern take on the first patented cut featuring an octagonal diamond with square shape and layered facets; the Royal Asscher Oval; Royal Asscher Brilliant; and Royal Asscher Cushion.
Each cut features 74 facets.
The collection comprises engagement rings, wedding bands and anniversary bands in 14-karat white, yellow or rose gold.
The collaboration with Jared the Galleria of Jewelry is not the Dutch company’s first partnership with a major U.S. specialty jewelry store chain. It’s also worked with Hezlberg Diamonds.
Remarking on the Jared partnership, President Lita Asscher said, “We are very excited about the launch of our gorgeous, exclusive collection at Jared. Our greatest joy is to create diamond rings that are so beautiful that they become heirlooms for many generations to come.”
An authenticity certificate will accompany each Jared x Royal Asscher ring, asserting the diamantaire’s responsible sourcing policy.
Royal Asscher’s diamond sourcing, mining and cutting processes are independently audited and in 1980, the company was awarded the Dutch Royal Predicate, which honors important national businesses committed to ethical standards for over a century.
Former company president Edward Asscher, who retired earlier this year, was knighted for his contributions to responsible sourcing.
He
The Jared x Royal Asscher collection is currently available online.
The Latest

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

“The Jewelry Book” comes out this September.


The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.