CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsTrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm Necklace
The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
Walking along the beach and collecting shells is a nostalgic summer memory for many people, but for Christina Puchi, it’s an everyday occurrence.
Puchi is the founder and designer of CCWW Designs, a Florida-based brand offering many nautical-themed jewels crafted with materials she sourced from the beach by her home, which is just north of Palm Beach, Florida, and on beaches while traveling.
Her multiple shell charm necklace, which debuted in “The Beach Road” collection in 2023, features six of her findings set in 14-karat yellow gold and accented with gemstones.
On a 14-karat gold bead chain are, from left, a ribbed shell with pink tourmaline, white coral with aquamarine, a brown striped shell with tourmaline, coral with citrine, an orange shell with tourmaline, and an orange-white Kitten’s Paw shell studded with an array of gemstones.
Puchi found the white coral and Kitten’s Paw shell while on vacation with one of her daughters on the west coast of Florida.
Puchi explained that she began collecting shells for jewelry after hearing that artists need enough time to become bored in order to create—aside from designing jewelry, she is also a trained fine artist and has been writing poetry since childhood—so she began intentionally creating space and time to gaze at the ocean and the stars.
“Many of my most inspired ideas are born from staring out at what is seemingly nothing, walking and letting my mind wander,” she said.
“I started making jewelry with shells after realizing that when I left home, left the beach, I didn’t feel quite like myself. Carrying shells with me gave me a sense of strength and reminded me of the place where I feel most at peace.”
Puchi added, “At some point, it just gelt natural to turn those shells into jewelry. That’s really how CCWW Designs began.”
Related stories will be right here …
Puchi is the founder and designer of CCWW Designs, a Florida-based brand offering many nautical-themed jewels crafted with materials she sourced from the beach by her home, which is just north of Palm Beach, Florida, and on beaches while traveling.
Her multiple shell charm necklace, which debuted in “The Beach Road” collection in 2023, features six of her findings set in 14-karat yellow gold and accented with gemstones.
On a 14-karat gold bead chain are, from left, a ribbed shell with pink tourmaline, white coral with aquamarine, a brown striped shell with tourmaline, coral with citrine, an orange shell with tourmaline, and an orange-white Kitten’s Paw shell studded with an array of gemstones.
Puchi found the white coral and Kitten’s Paw shell while on vacation with one of her daughters on the west coast of Florida.
Puchi explained that she began collecting shells for jewelry after hearing that artists need enough time to become bored in order to create—aside from designing jewelry, she is also a trained fine artist and has been writing poetry since childhood—so she began intentionally creating space and time to gaze at the ocean and the stars.
“Many of my most inspired ideas are born from staring out at what is seemingly nothing, walking and letting my mind wander,” she said.
“I started making jewelry with shells after realizing that when I left home, left the beach, I didn’t feel quite like myself. Carrying shells with me gave me a sense of strength and reminded me of the place where I feel most at peace.”
Puchi added, “At some point, it just gelt natural to turn those shells into jewelry. That’s really how CCWW Designs began.”
However, Puchi isn’t the only designer to turn literal seashells into jewelry.
National Jeweler and Jewelers of America’s “2025 Las Vegas Rewind” webinar noted nautical-themed jewelry as a trend at Couture last month.
Also popular are pieces replicating marine life, like Karina Choudhri’s “The Big Splash Circus” collection, and blue gemstones like Sleeping Beauty turquoise.
CCWW Designs’ one-of-a-kind multiple shell charm necklace retailed for $8,991.
While it is sold out, there are an abundance of shell charms available on the CCWW Designs website.
Editors' Picks
Sponsored by
More on Trends
The Latest
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
