CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsTrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm Necklace
The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
Walking along the beach and collecting shells is a nostalgic summer memory for many people, but for Christina Puchi, it’s an everyday occurrence.
Puchi is the founder and designer of CCWW Designs, a Florida-based brand offering many nautical-themed jewels crafted with materials she sourced from the beach by her home, which is just north of Palm Beach, Florida, and on beaches while traveling.
Her multiple shell charm necklace, which debuted in “The Beach Road” collection in 2023, features six of her findings set in 14-karat yellow gold and accented with gemstones.
On a 14-karat gold bead chain are, from left, a ribbed shell with pink tourmaline, white coral with aquamarine, a brown striped shell with tourmaline, coral with citrine, an orange shell with tourmaline, and an orange-white Kitten’s Paw shell studded with an array of gemstones.
Puchi found the white coral and Kitten’s Paw shell while on vacation with one of her daughters on the west coast of Florida.
Puchi explained that she began collecting shells for jewelry after hearing that artists need enough time to become bored in order to create—aside from designing jewelry, she is also a trained fine artist and has been writing poetry since childhood—so she began intentionally creating space and time to gaze at the ocean and the stars.
“Many of my most inspired ideas are born from staring out at what is seemingly nothing, walking and letting my mind wander,” she said.
“I started making jewelry with shells after realizing that when I left home, left the beach, I didn’t feel quite like myself. Carrying shells with me gave me a sense of strength and reminded me of the place where I feel most at peace.”
Puchi added, “At some point, it just gelt natural to turn those shells into jewelry. That’s really how CCWW Designs began.”
Related stories will be right here …
Puchi is the founder and designer of CCWW Designs, a Florida-based brand offering many nautical-themed jewels crafted with materials she sourced from the beach by her home, which is just north of Palm Beach, Florida, and on beaches while traveling.
Her multiple shell charm necklace, which debuted in “The Beach Road” collection in 2023, features six of her findings set in 14-karat yellow gold and accented with gemstones.
On a 14-karat gold bead chain are, from left, a ribbed shell with pink tourmaline, white coral with aquamarine, a brown striped shell with tourmaline, coral with citrine, an orange shell with tourmaline, and an orange-white Kitten’s Paw shell studded with an array of gemstones.
Puchi found the white coral and Kitten’s Paw shell while on vacation with one of her daughters on the west coast of Florida.
Puchi explained that she began collecting shells for jewelry after hearing that artists need enough time to become bored in order to create—aside from designing jewelry, she is also a trained fine artist and has been writing poetry since childhood—so she began intentionally creating space and time to gaze at the ocean and the stars.
“Many of my most inspired ideas are born from staring out at what is seemingly nothing, walking and letting my mind wander,” she said.
“I started making jewelry with shells after realizing that when I left home, left the beach, I didn’t feel quite like myself. Carrying shells with me gave me a sense of strength and reminded me of the place where I feel most at peace.”
Puchi added, “At some point, it just gelt natural to turn those shells into jewelry. That’s really how CCWW Designs began.”
However, Puchi isn’t the only designer to turn literal seashells into jewelry.
National Jeweler and Jewelers of America’s “2025 Las Vegas Rewind” webinar noted nautical-themed jewelry as a trend at Couture last month.
Also popular are pieces replicating marine life, like Karina Choudhri’s “The Big Splash Circus” collection, and blue gemstones like Sleeping Beauty turquoise.
CCWW Designs’ one-of-a-kind multiple shell charm necklace retailed for $8,991.
While it is sold out, there are an abundance of shell charms available on the CCWW Designs website.
More on Trends
The Latest
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for RainCitizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
