IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
Brought to you by
Take Back The Holidays with Platinum Born
While travel and experiential gifts will likely decrease this year, consumers are being drawn toward buying and gifting more meaningful objects that symbolize that “stronger together” mentality.
Brought To You By Platinum Born
Every year brings new fortunes and challenges to our professional and personal lives, but we can probably all agree that 2020 has truly tested us. This year, everyone has been required to pivot and to grow in different ways to accommodate the shift in business and consumer behavior. With many businesses closed (or slowed) for a portion of the year to maintain a healthy and safe environment, the upcoming holiday season is more important than ever.
Let’s not forget that consumers went through similar experiences themselves, and they are looking forward to some holiday cheer. Now more than ever, consumers understand the value of quality and longevity. While travel and experiential gifts will likely decrease this year because of health/safety concerns, consumers are being drawn toward buying and gifting more meaningful objects that symbolize that “stronger together” mentality so many have become reacquainted with this year. Think platinum jewelry… particularly, Platinum Born.
Platinum Born reimagines fine jewelry with the world’s most rare and precious metal- platinum, and will be on the top of your customers’ wish lists. Our jewelry brings refined sophistication paired with a natural diamond-like sparkle to everyday life through its versatile offering of necklaces, earrings and bracelets made exclusively in platinum.
Limitless Loop
What sets Platinum Born apart?
Platinum is our undeniable truth. Platinum is the world’s most resilient, luminous and luxurious metal. We only use platinum because we believe that jewelry should be as strong and precious as our customers.
Today’s women know they deserve more from their jewelry. Platinum Born pieces are more than an accessory, they are an extension of their individuality. Each piece is carefully crafted to evolve and transform with the woman who wears it while perfectly pairing with their brilliant wardrobes. With a range of affordable luxury price points, there is an offering in Platinum Born’s collection for any occasion your female customer wishes to commemorate and is the sought-after giftable piece this holiday season.
Platinum Born has recently added seven stunning new pieces to the line: 3 necklaces, 2 bracelets, and a captivating multi-wear piece. Visit our site to check out these styles, including the Limitless Loop, which is the perfect piece to add layers of everyday sparkle, and the Luna Magnetic, a new take on the classic Magnet, which can be worn either as a necklace or bracelet. Other new styles include: Strata Necklace, The Halo Choker, Sunrise Bar Necklace
Today’s women know they deserve more from their jewelry. Platinum Born pieces are more than an accessory, they are an extension of their individuality. Each piece is carefully crafted to evolve and transform with the woman who wears it while perfectly pairing with their brilliant wardrobes. With a range of affordable luxury price points, there is an offering in Platinum Born’s collection for any occasion your female customer wishes to commemorate and is the sought-after giftable piece this holiday season.
Platinum Born has recently added seven stunning new pieces to the line: 3 necklaces, 2 bracelets, and a captivating multi-wear piece. Visit our site to check out these styles, including the Limitless Loop, which is the perfect piece to add layers of everyday sparkle, and the Luna Magnetic, a new take on the classic Magnet, which can be worn either as a necklace or bracelet. Other new styles include: Strata Necklace, The Halo Choker, Sunrise Bar Necklace
Promote Platinum Born in Your Store(s)!
Platinum Born was launched in 2017 and is exclusively distributed by Suna Bros. in North America. The collection currently has 65 pieces and is continuously growing to include additional designs that appeal to the modern, self-gifting female customer.
Contact Suna Bros.’ Senior Business Development Manager Emily Kaiser at emily@platinumborn.com if interested in learning more about how Platinum Born can help you promote the brand this holiday season, or if you’d like to become a new Platinum Born retailer.
Visit Platinum Born today at www.platinumborn.com, or find us on social media.
Instagram: @PlatinumBornJewelry
Facebook: @PlatinumBorn
Contact Suna Bros.’ Senior Business Development Manager Emily Kaiser at emily@platinumborn.com if interested in learning more about how Platinum Born can help you promote the brand this holiday season, or if you’d like to become a new Platinum Born retailer.
Visit Platinum Born today at www.platinumborn.com, or find us on social media.
Instagram: @PlatinumBornJewelry
Facebook: @PlatinumBorn
More on Collections
The Latest
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
