Collections

Take Back The Holidays with Platinum Born

Brought to you by

Take Back The Holidays with Platinum Born

While travel and experiential gifts will likely decrease this year, consumers are being drawn toward buying and gifting more meaningful objects that symbolize that “stronger together” mentality.

btyb-pgi-1020-Top_Image.jpg

Brought To You By Platinum Born





Every year brings new fortunes and challenges to our professional and personal lives, but we can probably all agree that 2020 has truly tested us. This year, everyone has been required to pivot and to grow in different ways to accommodate the shift in business and consumer behavior. With many businesses closed (or slowed) for a portion of the year to maintain a healthy and safe environment, the upcoming holiday season is more important than ever.

Let’s not forget that consumers went through similar experiences themselves, and they are looking forward to some holiday cheer. Now more than ever, consumers understand the value of quality and longevity. While travel and experiential gifts will likely decrease this year because of health/safety concerns, consumers are being drawn toward buying and gifting more meaningful objects that symbolize that “stronger together” mentality so many have become reacquainted with this year. Think platinum jewelry… particularly, Platinum Born.


Platinum Born reimagines fine jewelry with the world’s most rare and precious metal- platinum, and will be on the top of your customers’ wish lists. Our jewelry brings refined sophistication paired with a natural diamond-like sparkle to everyday life through its versatile offering of necklaces, earrings and bracelets made exclusively in platinum.


btyb-pgi-newLimitless Loop-600x300.jpg
Limitless Loop



What sets Platinum Born apart?

Platinum is our undeniable truth. Platinum is the world’s most resilient, luminous and luxurious metal. We only use platinum because we believe that jewelry should be as strong and precious as our customers.

Today’s women know they deserve more from their jewelry. Platinum Born pieces are more than an accessory, they are an extension of their individuality. Each piece is carefully crafted to evolve and transform with the woman who wears it while perfectly pairing with their brilliant wardrobes. With a range of affordable luxury price points, there is an offering in Platinum Born’s collection for any occasion your female customer wishes to commemorate and is the sought-after giftable piece this holiday season.
 
 Platinum Born has recently added seven stunning new pieces to the line: 3 necklaces, 2 bracelets, and a captivating multi-wear piece. Visit our site to check out these styles, including the Limitless Loop, which is the perfect piece to add layers of everyday sparkle, and the Luna Magnetic, a new take on the classic Magnet, which can be worn either as a necklace or bracelet. Other new styles include: Strata Necklace, The Halo ChokerSunrise Bar Necklace
, The Aurora Necklace, and the Solstice Bracelet.


Luna Magnetic
Luna Magnetic



Promote Platinum Born in Your Store(s)!

 Platinum Born was launched in 2017 and is exclusively distributed by Suna Bros. in North America. The collection currently has 65 pieces and is continuously growing to include additional designs that appeal to the modern, self-gifting female customer.

Contact Suna Bros.’ Senior Business Development Manager Emily Kaiser at emily@platinumborn.com if interested in learning more about how Platinum Born can help you promote the brand this holiday season, or if you’d like to become a new Platinum Born retailer.

Visit Platinum Born today at www.platinumborn.com, or find us on social media.
Instagram: @PlatinumBornJewelry
Facebook: @PlatinumBorn

The Latest

Stock image of police crime scene tape
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High

A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.

Pomellato Pom Pom Dot necklaces
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1

The luxury titan posted declining sales, weighed down by Gucci’s poor performance.

JCK Industry Fund Logo
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant Recipients

The selected nine organizations have outlined their plans for the funds.

1-(3.18).JPG
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

Aerial shot of the Diavik Diamond Mine in Canada’s Northwest Territories
SourcingApr 24, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues

The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.

Weekly QuizApr 19, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Rolex Oyster Perpetual Deepsea in 18-karat yellow gold
WatchesApr 24, 2024
These Are Rolex’s New Watches for 2024

The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.

National Jeweler columnist Emmanuel Raheb
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s Day

Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Hannoush Jewelers Queensbury NY location
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York

Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.

203-carat, 116-carat, and 42-carat diamond
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024

A 203-carat diamond from the alluvial mine in Angola achieved the highest price.

William Ruser: The Jeweler Who Charmed Hollywood book cover
GradingApr 23, 2024
GIA Has a New Book About William Ruser

Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.

American Gem Society Conclave logo 2024
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024

Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.

Virtual Diamond Boutique
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’

The overhaul includes a new logo and enhanced digital marketplace.

Signet Jewelers employees and St. Jude Children’s Research Hospital
MajorsApr 22, 2024
Signet Raises Nearly $9M for St. Jude Children’s Research Hospital

The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.

Retrouvaí’s Treasure Necklace
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure Necklace

A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.

Stock image crime handcuffs
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

China Pearl collage
MajorsApr 19, 2024
Unique Designs Acquires China Pearl

The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.

Printed and digital AGS Ideal grading reports
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed Form

From now through mid-May, GIA will be offering the reports at a 50 percent discount.

Stock image of a polished diamond in tweezers
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic Uncertainty

De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.

LVAJWS24_carousel_images_1872x1052_1.jpg
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch Show

Sponsored by the Las Vegas Antique Jewelry & Watch Show

Kelly Yoch
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly Yoch

The Patek Philippe expert will serve as personal curator for the brand-focused company.

Interior of TAG Heuer Boutique on Carnival Cruise Ship
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at Sea

The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.

 Stock image of a gavel
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond Advertising

NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”

John Carter, 2024 Shipley Award winner
Events & AwardsApr 17, 2024
And the 2024 Winner of the Shipley Award Is …

John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.

Visual from Tiffany & Co.’s With Love Since 1837 campaign
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%

LVMH said the company performed well despite an uncertain geopolitical and economic environment.

 B&D ribbon cutting in RI
MajorsApr 17, 2024
Stuller’s B&D Opens New Headquarters

B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.

Model Wearing Eat Cake Collection
CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ Collection

It’s ultra-feminine and filled with gold, pearls, and soft pastels.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy