Collections

Take Back The Holidays with Platinum Born

Brought to you by

Take Back The Holidays with Platinum Born

While travel and experiential gifts will likely decrease this year, consumers are being drawn toward buying and gifting more meaningful objects that symbolize that “stronger together” mentality.

btyb-pgi-1020-Top_Image.jpg

Brought To You By Platinum Born





Every year brings new fortunes and challenges to our professional and personal lives, but we can probably all agree that 2020 has truly tested us. This year, everyone has been required to pivot and to grow in different ways to accommodate the shift in business and consumer behavior. With many businesses closed (or slowed) for a portion of the year to maintain a healthy and safe environment, the upcoming holiday season is more important than ever.

Let’s not forget that consumers went through similar experiences themselves, and they are looking forward to some holiday cheer. Now more than ever, consumers understand the value of quality and longevity. While travel and experiential gifts will likely decrease this year because of health/safety concerns, consumers are being drawn toward buying and gifting more meaningful objects that symbolize that “stronger together” mentality so many have become reacquainted with this year. Think platinum jewelry… particularly, Platinum Born.


Platinum Born reimagines fine jewelry with the world’s most rare and precious metal- platinum, and will be on the top of your customers’ wish lists. Our jewelry brings refined sophistication paired with a natural diamond-like sparkle to everyday life through its versatile offering of necklaces, earrings and bracelets made exclusively in platinum.


btyb-pgi-newLimitless Loop-600x300.jpg
Limitless Loop



What sets Platinum Born apart?

Platinum is our undeniable truth. Platinum is the world’s most resilient, luminous and luxurious metal. We only use platinum because we believe that jewelry should be as strong and precious as our customers.

Today’s women know they deserve more from their jewelry. Platinum Born pieces are more than an accessory, they are an extension of their individuality. Each piece is carefully crafted to evolve and transform with the woman who wears it while perfectly pairing with their brilliant wardrobes. With a range of affordable luxury price points, there is an offering in Platinum Born’s collection for any occasion your female customer wishes to commemorate and is the sought-after giftable piece this holiday season.
 
 Platinum Born has recently added seven stunning new pieces to the line: 3 necklaces, 2 bracelets, and a captivating multi-wear piece. Visit our site to check out these styles, including the Limitless Loop, which is the perfect piece to add layers of everyday sparkle, and the Luna Magnetic, a new take on the classic Magnet, which can be worn either as a necklace or bracelet. Other new styles include: Strata Necklace, The Halo ChokerSunrise Bar Necklace
, The Aurora Necklace, and the Solstice Bracelet.


Luna Magnetic
Luna Magnetic



Promote Platinum Born in Your Store(s)!

 Platinum Born was launched in 2017 and is exclusively distributed by Suna Bros. in North America. The collection currently has 65 pieces and is continuously growing to include additional designs that appeal to the modern, self-gifting female customer.

Contact Suna Bros.’ Senior Business Development Manager Emily Kaiser at emily@platinumborn.com if interested in learning more about how Platinum Born can help you promote the brand this holiday season, or if you’d like to become a new Platinum Born retailer.

Visit Platinum Born today at www.platinumborn.com, or find us on social media.
Instagram: @PlatinumBornJewelry
Facebook: @PlatinumBorn

The Latest

Google reviews on a phone screen and a laptop
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Shaftel Diamonds logo and jeweler’s bench
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

Midas chain mini studs
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style Guide

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Jewelry from NYC Jewelry Week 2024
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See Events

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

Weekly QuizNov 13, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Lugano Diamonds Greenwich Connecticut store
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for Buyer

The Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.

Kathleen Ryan Dreamhouse Bad Fruit sculpture
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LA

The artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Rough diamonds from the Gahcho Kué mine in Canada
SourcingNov 18, 2025
Another Diamond Company CEO Steps Down

Mark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.

Suspects in murder of father and son jewelers in Chicago
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers

Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.

Jeffrey Bennett
GradingNov 17, 2025
IGI Announces New President of North America

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

Robbins Brothers Pasadena store exterior
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena Flagship

The showroom is located in a historic 1920s building in the Playhouse District.

Rolex Perpetual 1908 watch with 18-karat yellow gold bracelet
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

Napoleon Bonaparte diamond brooch
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Buccellati Étoilée earrings
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

JCK Las Vegas trade show
Events & AwardsNov 14, 2025
JCK Names New Event Director

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry storefronts New Orleans
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to Close

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Green Lake Jewelry Works Seattle interior
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle Studio

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

Leon V. Der Calousdian
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

Father-son jewelers Faustino Alamo Dominguez and Luis Angel Alamo
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.

Mellon Blue Diamond Christies
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade Ago

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze Companion Oyster
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’s

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

Gemological Institute of America logo
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co. Love Is a Gift Campaign and David Yurman The Joy of Extraordinary Memories campaign
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

Hand holding holiday shopping bags
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This Year

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

The Rainbow Collection Christies
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’s

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

 Sapphire tennis necklace
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy