The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Marketing Your Jewelry "With Love"
Fine Jewelry is all about emotion. It’s about our bonds and values, our dreams and accomplishments, our identities and life stories. The language of emotion is one that jewelers must speak with both power and nuance.
Brought To You By 3rd Strand LLC
3rd Strand has been speaking that language for our clients for the past decade. Now, for the first time ever, we have made scenes from our exclusive library of footage available to independent jewelers across North America. Our “With Love” campaign is a message for the global moment, a message that jewelers can send “with love” to their customers and communities.
“With Love” is a series of video assets for all your relevant marketing channels: social media, digital/mobile advertising, and broadcast TV/OTT/Cable. Ordering is easy and the assets priced with the economy in mind. Digital packages start at just $375.00
“With Love” is a comprehensive campaign that covers general messaging and special occasions. Currently, there are two messaging editions available: the original “With Love” package (a general message of hope) and now With Love Mother’s Day (a celebration of mom). Soon, 3rd Strand will be launching a With Love Bridal package, as well as Graduation and Holiday versions, too.
The digital packages include 3 assets tagged with your logo by 3rd Strand and formatted for social media. The TV packages include a :30 commercial spot for an additional $950 fee ($450 for Mother’s Day). All usage rights for the current available packages are good through October 1st 2020. Future packages will have extended usage terms.
To view the With Love assets currently available, click here. For questions, email info@3rdstrandllc.com or call (347) 227-3050.
3rd Strand LLC is a Brooklyn based agency and production company specializing in the diamond and jewelry categories. Visit us at https://www.3rdstrandllc.com/.
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The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.
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