EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
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Marketing Your Jewelry "With Love"
Fine Jewelry is all about emotion. It’s about our bonds and values, our dreams and accomplishments, our identities and life stories. The language of emotion is one that jewelers must speak with both power and nuance.
Brought To You By 3rd Strand LLC
3rd Strand has been speaking that language for our clients for the past decade. Now, for the first time ever, we have made scenes from our exclusive library of footage available to independent jewelers across North America. Our “With Love” campaign is a message for the global moment, a message that jewelers can send “with love” to their customers and communities.
“With Love” is a series of video assets for all your relevant marketing channels: social media, digital/mobile advertising, and broadcast TV/OTT/Cable. Ordering is easy and the assets priced with the economy in mind. Digital packages start at just $375.00
“With Love” is a comprehensive campaign that covers general messaging and special occasions. Currently, there are two messaging editions available: the original “With Love” package (a general message of hope) and now With Love Mother’s Day (a celebration of mom). Soon, 3rd Strand will be launching a With Love Bridal package, as well as Graduation and Holiday versions, too.
The digital packages include 3 assets tagged with your logo by 3rd Strand and formatted for social media. The TV packages include a :30 commercial spot for an additional $950 fee ($450 for Mother’s Day). All usage rights for the current available packages are good through October 1st 2020. Future packages will have extended usage terms.
To view the With Love assets currently available, click here. For questions, email info@3rdstrandllc.com or call (347) 227-3050.
3rd Strand LLC is a Brooklyn based agency and production company specializing in the diamond and jewelry categories. Visit us at https://www.3rdstrandllc.com/.
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