When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
Marketing Your Jewelry "With Love"
Fine Jewelry is all about emotion. It’s about our bonds and values, our dreams and accomplishments, our identities and life stories. The language of emotion is one that jewelers must speak with both power and nuance.

Brought To You By 3rd Strand LLC
3rd Strand has been speaking that language for our clients for the past decade. Now, for the first time ever, we have made scenes from our exclusive library of footage available to independent jewelers across North America. Our “With Love” campaign is a message for the global moment, a message that jewelers can send “with love” to their customers and communities.
“With Love” is a series of video assets for all your relevant marketing channels: social media, digital/mobile advertising, and broadcast TV/OTT/Cable. Ordering is easy and the assets priced with the economy in mind. Digital packages start at just $375.00
“With Love” is a comprehensive campaign that covers general messaging and special occasions. Currently, there are two messaging editions available: the original “With Love” package (a general message of hope) and now With Love Mother’s Day (a celebration of mom). Soon, 3rd Strand will be launching a With Love Bridal package, as well as Graduation and Holiday versions, too.
The digital packages include 3 assets tagged with your logo by 3rd Strand and formatted for social media. The TV packages include a :30 commercial spot for an additional $950 fee ($450 for Mother’s Day). All usage rights for the current available packages are good through October 1st 2020. Future packages will have extended usage terms.
To view the With Love assets currently available, click here. For questions, email info@3rdstrandllc.com or call (347) 227-3050.
3rd Strand LLC is a Brooklyn based agency and production company specializing in the diamond and jewelry categories. Visit us at https://www.3rdstrandllc.com/.
The Latest

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.


The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.























