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Embracing the Self-Gifting Customer
Here’s why you should embrace the self-gifting customer, and how Platinum Born is your answer to keeping them satisfied.
Brought To You By Platinum Guild International
Until recently, jewelry has been thought of as a gift women receive rather than something they self-purchase. That’s changing rapidly as more and more women are rewarding themselves for personal milestones and achievements with jewelry.
In a recent study conducted by market research firm MVI, 35% of millennial female respondents indicated that they are most likely to purchase a luxury goods item for themselves to ensure that they are getting exactly what they want, and 25% of respondents buy gifts for themselves to celebrate a private milestone, such as a birthday, graduation, promotion and more.
In a recent study conducted by market research firm MVI, 35% of millennial female respondents indicated that they are most likely to purchase a luxury goods item for themselves to ensure that they are getting exactly what they want, and 25% of respondents buy gifts for themselves to celebrate a private milestone, such as a birthday, graduation, promotion and more.
Jewelry sales professionals now have an ever-growing opportunity to evolve their interactions with customers and change the dialogue.
Newly launched jewelry brand Platinum Born satisfies this change in customer purchasing behaviors by offering necklaces and earrings for the modern, self-gifting woman.
Platinum Born jewelry features luminous sparkle, versatile style and is offered exclusively in platinum – a metal as strong and rare as she is.
Unlike many jewelry brands, Platinum Born’s products do not include diamonds in their designs, but rather its styles feature platinum jewelry components that are designed in a way to capture the light of the women who wear it and sparkle just like diamonds.
Platinum is a strong, rare and durable metal enhancing the brilliance of the materials it embraces. When a Platinum Born customer adorns herself with a gift of jewelry, her brilliance and confidence is enhanced.
Platinum Born jewelry features luminous sparkle, versatile style and is offered exclusively in platinum – a metal as strong and rare as she is.
Unlike many jewelry brands, Platinum Born’s products do not include diamonds in their designs, but rather its styles feature platinum jewelry components that are designed in a way to capture the light of the women who wear it and sparkle just like diamonds.
Platinum is a strong, rare and durable metal enhancing the brilliance of the materials it embraces. When a Platinum Born customer adorns herself with a gift of jewelry, her brilliance and confidence is enhanced.
The Starspun Necklace
With a range of affordable luxury price points, there is an offering in Platinum Born’s collection for any occasion your female customer wishes to commemorate.
Whether it’s The Starspun lariat necklace that can adjust from short-to-long and front-to-back or a pair of Debut drop earrings featuring pearls and platinum beads that are faceted in a way so they sparkle just like diamonds, the choice is hers.
Whether it’s The Starspun lariat necklace that can adjust from short-to-long and front-to-back or a pair of Debut drop earrings featuring pearls and platinum beads that are faceted in a way so they sparkle just like diamonds, the choice is hers.
Platinum Born was launched in 2017 and is exclusively distributed by Suna Bros. in North America. The collection currently has 50 pieces and is growing to include additional designs that appeal to the modern, self-gifting female customer.
Visit Platinum Born today at www.platinumborn.com, or find us on Instagram and Facebook.
IG link: @PlatinumBornJewelry
FB Link @PlatinumBorn
If interested in becoming a Platinum Born retailer, contact Suna Bro.’s Senior Business Development Manager Emily Kaiser at emily@platinumborn.com.
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