The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Embracing the Self-Gifting Customer
Here’s why you should embrace the self-gifting customer, and how Platinum Born is your answer to keeping them satisfied.

Brought To You By Platinum Guild International
In a recent study conducted by market research firm MVI, 35% of millennial female respondents indicated that they are most likely to purchase a luxury goods item for themselves to ensure that they are getting exactly what they want, and 25% of respondents buy gifts for themselves to celebrate a private milestone, such as a birthday, graduation, promotion and more.
Platinum Born jewelry features luminous sparkle, versatile style and is offered exclusively in platinum – a metal as strong and rare as she is.
Unlike many jewelry brands, Platinum Born’s products do not include diamonds in their designs, but rather its styles feature platinum jewelry components that are designed in a way to capture the light of the women who wear it and sparkle just like diamonds.
Platinum is a strong, rare and durable metal enhancing the brilliance of the materials it embraces. When a Platinum Born customer adorns herself with a gift of jewelry, her brilliance and confidence is enhanced.
Whether it’s The Starspun lariat necklace that can adjust from short-to-long and front-to-back or a pair of Debut drop earrings featuring pearls and platinum beads that are faceted in a way so they sparkle just like diamonds, the choice is hers.
Platinum Born was launched in 2017 and is exclusively distributed by Suna Bros. in North America. The collection currently has 50 pieces and is growing to include additional designs that appeal to the modern, self-gifting female customer.
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