He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
Embracing the Self-Gifting Customer
Here’s why you should embrace the self-gifting customer, and how Platinum Born is your answer to keeping them satisfied.

Brought To You By Platinum Guild International
In a recent study conducted by market research firm MVI, 35% of millennial female respondents indicated that they are most likely to purchase a luxury goods item for themselves to ensure that they are getting exactly what they want, and 25% of respondents buy gifts for themselves to celebrate a private milestone, such as a birthday, graduation, promotion and more.
Platinum Born jewelry features luminous sparkle, versatile style and is offered exclusively in platinum – a metal as strong and rare as she is.
Unlike many jewelry brands, Platinum Born’s products do not include diamonds in their designs, but rather its styles feature platinum jewelry components that are designed in a way to capture the light of the women who wear it and sparkle just like diamonds.
Platinum is a strong, rare and durable metal enhancing the brilliance of the materials it embraces. When a Platinum Born customer adorns herself with a gift of jewelry, her brilliance and confidence is enhanced.
Whether it’s The Starspun lariat necklace that can adjust from short-to-long and front-to-back or a pair of Debut drop earrings featuring pearls and platinum beads that are faceted in a way so they sparkle just like diamonds, the choice is hers.
Platinum Born was launched in 2017 and is exclusively distributed by Suna Bros. in North America. The collection currently has 50 pieces and is growing to include additional designs that appeal to the modern, self-gifting female customer.
The Latest

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.


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Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.