MajorsDec 27, 2024
Buccellati to Expand Workforce by 500 Employees Over Next Three YearsThe Richemont-owned company is investing in its jewelry production and watchmaking workshops.
EditorsMar 10, 2017
How to Find and Keep Good People: The Day’s Method
The president of Day’s Jewelers dishes on the Maine chain’s hiring practices, social media efforts and why they let dogs in their stores.
Day Jeweler’s President David Harris speaking Sunday at the Atlanta Jewelry Show. (Photo courtesy of Edward Zeltser Photography)
After Day’s was selected as Maine’s Retailer of the Year for 2016, the lovely Cindy Chandler, who organized the education at the Atlanta Jewelry Show this year, came up with the idea of recruiting a member of the store’s management team to come to the show and talk about what the retailer is doing right.
President David Harris was the member of the Day’s team who was tapped for the job. He fled Maine’s -16 degree wind chill and headed south to be interviewed by me in a one-on-one session this past Sunday afternoon.
Here’s are a few highlights from our conversation, staring with the part that I, and hopefully you, will find the most interesting: How does Day’s get and keep good people?
Harris said that too often, retailers start the hiring process without a clear idea of what they are looking for in a new employee; they have a job title, yes, but not really a good idea of what type of person they really need to fill the position.
They also tend to pass on good people--associates who are enthusiastic and can be developed--in search of the elusive “perfect candidate.”
Harris also mentioned that as part of the evaluation process, Day’s Jewelers uses psychological testing specific to the position for which the candidate applied, tests like:
--The Reid Report, which evaluates ethics, responsibility and work habits;
--DISC (Dominance, Influence, Steadiness, Conscientiousness), which groups people into one of these four personality types, each of which has its own specific set of behaviors; and
--EQ, which evaluates emotional intelligence.
These are certainly not the only tests out there, and it is also worth noting that there is a debate about the use of personality tests in hiring.
But at Day’s, it’s what they do. Harris said they think it is better to test than to go off “gut feeling” when hiring people.
(Side note: I would be remiss, and in the Smith crosshairs, if I did not mention that Harris’ comments were about hiring for any position, from sales to store management to social media. There is a book for picking salespeople specifically. It’s called “Hiring Squirrels.”)
When it comes to keeping good people, Harris said the main mistake retailers make is they ignore (though not purposefully) or take their best associates for granted. It’s not hard to see how this happens, since difficult employees tend to take up more of their boss’s time.
He
said at Day’s, they invest in their best people, furthering employees’ education so they see their job in a jewelry as a career, not as just a retail sales job.
They pay for employees to take courses offered by the Diamond Council of America and the Gemological Institute of America as well as the certification exams offered by Jewelers of America.
Here are some other interesting points from my talk with Harris.
--I asked David what service his customers appreciate most and he said on-site goldsmiths, which the retailer has in every store. He said people in Maine do not like hearing that their jewelry is being sent elsewhere to be fixed.
--Day’s Jewelers allows dogs in their store and after they let this fact be known, “It was like we were the finest people anywhere,” Harris wrote in the notes he prepared for our session. The Day’s marketing team very astutely created a Day’s blue tennis ball with company logo in white for the pooches to play with, a Day’s mat with paw prints and a Day’s water bowl. There are also dog treats on the snack counters in each store.
Do you know who loves dogs even more than Day’s customers? Social media. People snap photos of their dogs inside Day’s stores and share them.
--Day’s Jewelers is active on all the main social media platforms, Facebook (where it pays for advertising and is targeting baby boomer customers specifically), Instagram, Pinterest, LinkedIn and Twitter. They staff them by assigning each marketing associate a specific account and making them responsible for the content there.
--The retailer also allows people to bring in cats but Harris could only recall one time when someone actually did that, as cats are not known for their traveling temperament. The cat was fine.
--Harris has a very endearing Texas accent. He was born and raised in Irving.
They pay for employees to take courses offered by the Diamond Council of America and the Gemological Institute of America as well as the certification exams offered by Jewelers of America.
Here are some other interesting points from my talk with Harris.
--I asked David what service his customers appreciate most and he said on-site goldsmiths, which the retailer has in every store. He said people in Maine do not like hearing that their jewelry is being sent elsewhere to be fixed.
--Day’s Jewelers allows dogs in their store and after they let this fact be known, “It was like we were the finest people anywhere,” Harris wrote in the notes he prepared for our session. The Day’s marketing team very astutely created a Day’s blue tennis ball with company logo in white for the pooches to play with, a Day’s mat with paw prints and a Day’s water bowl. There are also dog treats on the snack counters in each store.
Do you know who loves dogs even more than Day’s customers? Social media. People snap photos of their dogs inside Day’s stores and share them.
--Day’s Jewelers is active on all the main social media platforms, Facebook (where it pays for advertising and is targeting baby boomer customers specifically), Instagram, Pinterest, LinkedIn and Twitter. They staff them by assigning each marketing associate a specific account and making them responsible for the content there.
--The retailer also allows people to bring in cats but Harris could only recall one time when someone actually did that, as cats are not known for their traveling temperament. The cat was fine.
--Harris has a very endearing Texas accent. He was born and raised in Irving.
More on Editors
The Latest
SourcingDec 27, 2024
IDCA Announces 2025 Board MembersManoj Bhandari, a principal of RMC Gems Inc., is the new president of the Indian Diamond & Colorstone Association.
Events & AwardsDec 27, 2024
18 Designers Graduate from WJA’s Jewelry Loupe ProjectThe designers participated in a six-month business development and mentorship program to develop and launch their jewelry collections.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
MajorsDec 24, 2024
Nordstrom Family, Partner to Take Retailer Private in $6B DealMembers of the founding family have partnered with Mexican retail company El Puerto de Liverpool to acquire Nordstrom.
Weekly QuizDec 27, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 24, 2024
Boucheron Bets on Las VegasThe brand has opened its second U.S. location in the Fontainebleau resort and casino.
SourcingDec 24, 2024
Gemfields to Temporarily Suspend Emerald MiningThe move is one of several cost-cutting measures outlined by the company as it faces a weaker luxury market and other challenges.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
IndependentsDec 23, 2024
Philadelphia 76ers’ Tyrese Maxey Stars in The 1916 Company’s New CampaignThe retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.
GradingDec 23, 2024
GIA Adds Filler Identification to Emerald ReportsLab clients have the option to request this addition on their emerald reports.
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
TrendsDec 16, 2024
Marion Fasel’s New Book Delves Into the History of Engagement Rings“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
