The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
Cartier ‘Tutti Frutti’ Bracelet Sets Online Jewelry Auction Record
The Art Deco piece earned $1.34 million at Sotheby’s this week.

New York—If one recent auction is any indication, the desire for luxury jewelry items is alive and well.
This week, in a single-lot online sale, Sotheby’s New York sold a Cartier “Tutti Frutti” bracelet to an undisclosed buyer for $1.34 million. The Art Deco piece was expected to earn between $600,000 and $800,000.
Its final price tag is the highest price for any jewel sold in an online auction, according to Sotheby’s, as well as highest price for any jewel sold at auction so far in 2020 by any house.
Cartier’s Tutti Frutti styles exemplify a western cultural fascination with Asia in the Art Deco period, Sotheby’s explained.
The first example of the work was Pierre Cartier’s necklace for Queen Alexandra in 1901. The wife of King Edward VII, she was the Empress Consort of India and desired an Indian-inspired style.
Pierre Cartier’s brother, Jacques Cartier, traveled to India in 1911. Inspired by the sights and cultures he encountered, he embarked on the Tutti Frutti collection in earnest, incorporating carved Mughal gemstones into geometric platinum, diamond and enamel patterns that exemplified Deco style.
Several jewels in this style were exhibited at the 1925 Exposition Internationale des Arts Decoratifs et Industriels Modernes in Paris. Fashionable women like Cole Porter and Daisy Fellowes became fans and collectors.
Each Tutti Frutti jewel is one-of-a-kind. This particular one boasts carved emeralds, rubies and sapphires set in platinum with diamonds, onyx and enamel.
“The result achieved for this bracelet is testament to the fact that, even under the most challenging of circumstances, the demand for great art endures,” Catharine Becket, Sotheby’s head of magnificent jewels auctions in New York, said in a statement.
The bracelet that sold this week hasn’t appeared at auction before. It was created circa 1930 and has been passed down through an American family for the last 30-plus years.
The family who sold it also sold the 35-carat Flagler Emerald at Sotheby’s in 2015, which shattered its $1 million to $1.5 million pre-sale estimate, selling for $2.8 million.
“Tutti Frutti jewels have always held a special allure for collectors, capturing the West’s fascination with the ‘exotic’ at a time when travel was relatively limited, much as it is today,” Becket added. “Now, of course, we can connect with the touch of a button, which allowed us to engage with bidders worldwide. We look forward to bringing more great jewels to the marketplace in the months ahead as
Overall, Sotheby’s online jewelry sales in 2020 have sold 93 percent of lots for a total $7.4 million, above high-end sale estimates. Bidders hail from more than 30 countries and 30 percent of all bidders in 2020 were doing so for the first time with Sotheby’s.
The Latest

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.


The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.























