ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
AuctionsApr 30, 2020
Cartier ‘Tutti Frutti’ Bracelet Sets Online Jewelry Auction Record
The Art Deco piece earned $1.34 million at Sotheby’s this week.
This Cartier Tutti Frutti carved gemstone bracelet smashed its pre-sale estimate high when it went for $1.34 million at auction, setting a record for an online jewelry auction.
New York—If one recent auction is any indication, the desire for luxury jewelry items is alive and well.
This week, in a single-lot online sale, Sotheby’s New York sold a Cartier “Tutti Frutti” bracelet to an undisclosed buyer for $1.34 million. The Art Deco piece was expected to earn between $600,000 and $800,000.
Its final price tag is the highest price for any jewel sold in an online auction, according to Sotheby’s, as well as highest price for any jewel sold at auction so far in 2020 by any house.
Cartier’s Tutti Frutti styles exemplify a western cultural fascination with Asia in the Art Deco period, Sotheby’s explained.
The first example of the work was Pierre Cartier’s necklace for Queen Alexandra in 1901. The wife of King Edward VII, she was the Empress Consort of India and desired an Indian-inspired style.
Pierre Cartier’s brother, Jacques Cartier, traveled to India in 1911. Inspired by the sights and cultures he encountered, he embarked on the Tutti Frutti collection in earnest, incorporating carved Mughal gemstones into geometric platinum, diamond and enamel patterns that exemplified Deco style.
Several jewels in this style were exhibited at the 1925 Exposition Internationale des Arts Decoratifs et Industriels Modernes in Paris. Fashionable women like Cole Porter and Daisy Fellowes became fans and collectors.
Each Tutti Frutti jewel is one-of-a-kind. This particular one boasts carved emeralds, rubies and sapphires set in platinum with diamonds, onyx and enamel.
“The result achieved for this bracelet is testament to the fact that, even under the most challenging of circumstances, the demand for great art endures,” Catharine Becket, Sotheby’s head of magnificent jewels auctions in New York, said in a statement.
The bracelet that sold this week hasn’t appeared at auction before. It was created circa 1930 and has been passed down through an American family for the last 30-plus years.
The family who sold it also sold the 35-carat Flagler Emerald at Sotheby’s in 2015, which shattered its $1 million to $1.5 million pre-sale estimate, selling for $2.8 million.
“Tutti Frutti jewels have always held a special allure for collectors, capturing the West’s fascination with the ‘exotic’ at a time when travel was relatively limited, much as it is today,” Becket added. “Now, of course, we can connect with the touch of a button, which allowed us to engage with bidders worldwide. We look forward to bringing more great jewels to the marketplace in the months ahead as
we expand our calendar of online sales.”
Overall, Sotheby’s online jewelry sales in 2020 have sold 93 percent of lots for a total $7.4 million, above high-end sale estimates. Bidders hail from more than 30 countries and 30 percent of all bidders in 2020 were doing so for the first time with Sotheby’s.
Overall, Sotheby’s online jewelry sales in 2020 have sold 93 percent of lots for a total $7.4 million, above high-end sale estimates. Bidders hail from more than 30 countries and 30 percent of all bidders in 2020 were doing so for the first time with Sotheby’s.
More on Auctions
The Latest
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
