Sponsored by the Gemological Institute of America
Cartier ‘Tutti Frutti’ Bracelet Sets Online Jewelry Auction Record
The Art Deco piece earned $1.34 million at Sotheby’s this week.

New York—If one recent auction is any indication, the desire for luxury jewelry items is alive and well.
This week, in a single-lot online sale, Sotheby’s New York sold a Cartier “Tutti Frutti” bracelet to an undisclosed buyer for $1.34 million. The Art Deco piece was expected to earn between $600,000 and $800,000.
Its final price tag is the highest price for any jewel sold in an online auction, according to Sotheby’s, as well as highest price for any jewel sold at auction so far in 2020 by any house.
Cartier’s Tutti Frutti styles exemplify a western cultural fascination with Asia in the Art Deco period, Sotheby’s explained.
The first example of the work was Pierre Cartier’s necklace for Queen Alexandra in 1901. The wife of King Edward VII, she was the Empress Consort of India and desired an Indian-inspired style.
Pierre Cartier’s brother, Jacques Cartier, traveled to India in 1911. Inspired by the sights and cultures he encountered, he embarked on the Tutti Frutti collection in earnest, incorporating carved Mughal gemstones into geometric platinum, diamond and enamel patterns that exemplified Deco style.
Several jewels in this style were exhibited at the 1925 Exposition Internationale des Arts Decoratifs et Industriels Modernes in Paris. Fashionable women like Cole Porter and Daisy Fellowes became fans and collectors.
Each Tutti Frutti jewel is one-of-a-kind. This particular one boasts carved emeralds, rubies and sapphires set in platinum with diamonds, onyx and enamel.
“The result achieved for this bracelet is testament to the fact that, even under the most challenging of circumstances, the demand for great art endures,” Catharine Becket, Sotheby’s head of magnificent jewels auctions in New York, said in a statement.
The bracelet that sold this week hasn’t appeared at auction before. It was created circa 1930 and has been passed down through an American family for the last 30-plus years.
The family who sold it also sold the 35-carat Flagler Emerald at Sotheby’s in 2015, which shattered its $1 million to $1.5 million pre-sale estimate, selling for $2.8 million.
“Tutti Frutti jewels have always held a special allure for collectors, capturing the West’s fascination with the ‘exotic’ at a time when travel was relatively limited, much as it is today,” Becket added. “Now, of course, we can connect with the touch of a button, which allowed us to engage with bidders worldwide. We look forward to bringing more great jewels to the marketplace in the months ahead as
Overall, Sotheby’s online jewelry sales in 2020 have sold 93 percent of lots for a total $7.4 million, above high-end sale estimates. Bidders hail from more than 30 countries and 30 percent of all bidders in 2020 were doing so for the first time with Sotheby’s.
The Latest

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The company failed to file its quarterly reports in a timely manner.


The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.