That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.
See Both of The Bachelorette’s Engagement Rings Up Close
They’re designed by the reality show’s long-standing jeweler Neil Lane.
Instead of the dating show’s typical around-the-world journey, production made it work by quarantining cast and crew at a Palm Springs, California resort.
The perseverance paid off, with not one but two bachelorettes getting engaged.
The first, Clare Crawley, in a franchise first, got engaged early to suitor Dale Moss, with a Neil Lane engagement ring.
The Los Angeles-based jeweler is a celebrity favorite, designing engagement rings for Reese Witherspoon, Kate Hudson, Jennifer Hudson, Jessica Simpson, Emily Blunt and Miley Cyrus, among others.
He became a household name by participating on “The Bachelor” and “The Bachelorette,” where he appears on camera to help contestants choose their rings, so much so that he has a partnership with Kay Jewelers, which carries his Neil Lane Bridal collection.
While Lane has been responsible for the engagement rings on the reality show for years, unexpectedly producing a ring for Crawley only a couple of weeks into the series was an unprecedented challenge.
Lane told People, “She had made up her mind and I had to design the ring in record time—it was stressful and crazy, but crazy fun. I had time to make just one perfect 'Wow' ring.”
The resulting engagement ring was a three-stone style with a radiant diamond center stone framed by shield-cut diamonds, set in platinum and on a band featuring 145 round diamonds.
In total, the ring weighs 4.5 carats.
The majority of the reality show’s camera time focused on Crawley’s replacement once she left early, Tayshia Adams.
Adams eliminated her suitors down to one, Zac Clark, who also proposed with a Neil Lane engagement ring, albeit on a more typical time frame for the show.
For his bride, Clark chose an emerald-cut diamond engagement ring, surrounded by a 27 round diamond halo and set on a diamond band featuring 67 additional round diamonds.
"I always enjoy working with these men in selecting a ring for the love of their life," said Lane in a press release.
"After meeting with Zac and understanding this couple's journey to finding love again, I thought the ring he chose for her was the perfect reflection of the beautiful love they share together. I
The season’s second bachelorette, Tayshia Adams, received this Neil Lane ring from fiancé Zac Clark.
Adams’ ring weighs a total 3.25 carats. Contestants receive their chosen ring for free when they propose but return it if and when they break up.
With the season just concluded and shooting wrapped a few months ago, it’s so far so good for Tayshia Adams and Zac Clark.
Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.
The brand’s signature bangle gets a necklace companion.
However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.
The tome offers an appreciation for the stone through the voices of celebrities, designers, and other diamond lovers.
One of the highlights of the JCK show in Las Vegas has always been the Italian Pavilion, buzzing with excitement and elegance.