The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
See Both of The Bachelorette’s Engagement Rings Up Close
They’re designed by the reality show’s long-standing jeweler Neil Lane.

Instead of the dating show’s typical around-the-world journey, production made it work by quarantining cast and crew at a Palm Springs, California resort.
The perseverance paid off, with not one but two bachelorettes getting engaged.
The first, Clare Crawley, in a franchise first, got engaged early to suitor Dale Moss, with a Neil Lane engagement ring.
The Los Angeles-based jeweler is a celebrity favorite, designing engagement rings for Reese Witherspoon, Kate Hudson, Jennifer Hudson, Jessica Simpson, Emily Blunt and Miley Cyrus, among others.
He became a household name by participating on “The Bachelor” and “The Bachelorette,” where he appears on camera to help contestants choose their rings, so much so that he has a partnership with Kay Jewelers, which carries his Neil Lane Bridal collection.
While Lane has been responsible for the engagement rings on the reality show for years, unexpectedly producing a ring for Crawley only a couple of weeks into the series was an unprecedented challenge.
Lane told People, “She had made up her mind and I had to design the ring in record time—it was stressful and crazy, but crazy fun. I had time to make just one perfect 'Wow' ring.”
The resulting engagement ring was a three-stone style with a radiant diamond center stone framed by shield-cut diamonds, set in platinum and on a band featuring 145 round diamonds.
In total, the ring weighs 4.5 carats.
The majority of the reality show’s camera time focused on Crawley’s replacement once she left early, Tayshia Adams.
Adams eliminated her suitors down to one, Zac Clark, who also proposed with a Neil Lane engagement ring, albeit on a more typical time frame for the show.
For his bride, Clark chose an emerald-cut diamond engagement ring, surrounded by a 27 round diamond halo and set on a diamond band featuring 67 additional round diamonds.
"I always enjoy working with these men in selecting a ring for the love of their life," said Lane in a press release.
"After meeting with Zac and understanding this couple's journey to finding love again, I thought the ring he chose for her was the perfect reflection of the beautiful love they share together. I
The season’s second bachelorette, Tayshia Adams, received this Neil Lane ring from fiancé Zac Clark.
Adams’ ring weighs a total 3.25 carats. Contestants receive their chosen ring for free when they propose but return it if and when they break up.
With the season just concluded and shooting wrapped a few months ago, it’s so far so good for Tayshia Adams and Zac Clark.
The Latest

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

























