EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
TrendsAug 05, 2020
See Jewelry from the Brilliant Earth, Alrosa Collaboration
Ten percent of sales from the jewelry collection will go to Feeding America’s COVID-19 Response Fund.
A pair of 14-karat rose gold “Bardot” huggie earrings set with light brown diamonds from the new Brilliant Earth x Diamonds That Care collection ($990).
New York—Jewelry e-tailer Brilliant Earth has created a new collection in partnership with miner Alrosa’s new “Diamonds That Care” initiative.
The nine-piece jewelry collection has designs handcrafted from recycled 14-karat rose gold and set with brown diamonds mined in Russia’s Yakutia region.
The limited-edition collection includes hexagonal hoops, a diamond-studded cuff, celestial-inspired pendants, and a diamond strand necklace, all ranging in price from $790 to $2,190.
Ten percent of the sales from the collection will go to Feeding America’s COVID-19 Response Fund.
Each piece is engraved with the words “I Care,” a nod to its charitable backstory.
SEE: The Brilliant Earth x Diamonds That Care Collection
A pair of "Cressida" hexagon-shaped hoops in 14-karat rose gold set with light brown diamonds ($2,190)
The "Grace" necklace in 14-karat rose gold with bezel-set light brown diamonds ($1,990)
The "Inner Compass" pendant in 14-karat rose gold accented with light brown diamonds ($890)
The "Zora" cuff bracelet in 14-karat rose gold set with light brown diamonds and topped with a bezel-set light brown diamond on each end ($1,990)
Diamonds That Care began as a social initiative by Alrosa aimed at giving back to those in need, in particular those in remote towns in Russia’s Yakutia region, where many of its diamonds are mined.
The initiative is behind the construction of several hospitals, schools, sports and cultural centers in the region.
“Diamonds That Care is more than a brand name, it is a line of thought, a calling to the luxury industry to cultivate more products and projects ‘that care’ for the communities,” said Alrosa CEO Sergey Ivanov in a press release announcing the collection.
“We believe every natural diamond should be more than just part of a jewelry piece but a helping hand for those who need support.”
Brilliant Earth CEO Beth Gerstein said the partnership reinforced the company’s ethos and was also an opportunity to give to those in need.
“Brilliant Earth was founded on a commitment to social and environmental responsibility, and we strive to make jewelry you can feel good about wearing,” she said.
The Brilliant Earth x Diamonds That Care collection is available now through December 2020 on Brilliant Earth’s website.
The Diamonds That Care initiative recently raised nearly $340,000 through a Christie’s auction of three pieces of Anna Hu jewelry.
The money went to the Brave of Heart Fund, which supports families of frontline healthcare workers and volunteers who lost their lives fighting COVID-19.
Editors' Picks
Sponsored by
More on Trends
The Latest
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
