AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
TrendsAug 05, 2020
See Jewelry from the Brilliant Earth, Alrosa Collaboration
Ten percent of sales from the jewelry collection will go to Feeding America’s COVID-19 Response Fund.
A pair of 14-karat rose gold “Bardot” huggie earrings set with light brown diamonds from the new Brilliant Earth x Diamonds That Care collection ($990).
New York—Jewelry e-tailer Brilliant Earth has created a new collection in partnership with miner Alrosa’s new “Diamonds That Care” initiative.
The nine-piece jewelry collection has designs handcrafted from recycled 14-karat rose gold and set with brown diamonds mined in Russia’s Yakutia region.
The limited-edition collection includes hexagonal hoops, a diamond-studded cuff, celestial-inspired pendants, and a diamond strand necklace, all ranging in price from $790 to $2,190.
Ten percent of the sales from the collection will go to Feeding America’s COVID-19 Response Fund.
Each piece is engraved with the words “I Care,” a nod to its charitable backstory.
SEE: The Brilliant Earth x Diamonds That Care Collection
A pair of "Cressida" hexagon-shaped hoops in 14-karat rose gold set with light brown diamonds ($2,190)
The "Grace" necklace in 14-karat rose gold with bezel-set light brown diamonds ($1,990)
The "Inner Compass" pendant in 14-karat rose gold accented with light brown diamonds ($890)
The "Zora" cuff bracelet in 14-karat rose gold set with light brown diamonds and topped with a bezel-set light brown diamond on each end ($1,990)
Diamonds That Care began as a social initiative by Alrosa aimed at giving back to those in need, in particular those in remote towns in Russia’s Yakutia region, where many of its diamonds are mined.
The initiative is behind the construction of several hospitals, schools, sports and cultural centers in the region.
“Diamonds That Care is more than a brand name, it is a line of thought, a calling to the luxury industry to cultivate more products and projects ‘that care’ for the communities,” said Alrosa CEO Sergey Ivanov in a press release announcing the collection.
“We believe every natural diamond should be more than just part of a jewelry piece but a helping hand for those who need support.”
Brilliant Earth CEO Beth Gerstein said the partnership reinforced the company’s ethos and was also an opportunity to give to those in need.
“Brilliant Earth was founded on a commitment to social and environmental responsibility, and we strive to make jewelry you can feel good about wearing,” she said.
The Brilliant Earth x Diamonds That Care collection is available now through December 2020 on Brilliant Earth’s website.
The Diamonds That Care initiative recently raised nearly $340,000 through a Christie’s auction of three pieces of Anna Hu jewelry.
The money went to the Brave of Heart Fund, which supports families of frontline healthcare workers and volunteers who lost their lives fighting COVID-19.
More on Trends
The Latest
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
