Columnists

Designer’s Diary: An Appreciation for Craftsmanship

ColumnistsFeb 25, 2020

Designer’s Diary: An Appreciation for Craftsmanship

A trip to the Oscar Heyman workshop in New York got Vittoria d’Aste-Surcouf thinking about the difficulty of building something that lasts in this fast-paced world.

2019_Vittoria_columnist.jpg
A custom fine jewelry designer, Vittoria d’Aste-Surcouf, has a diverse background in art history, events and public relations, jewelry fabrication, sales and fine jewelry rendering. She can be reached at info@vasbijoux.com.
During a quick trip to New York City last November, I was treated to a private tour of the Oscar Heyman fine jewelry showroom and workshop. 

Upon my arrival, Tom Heyman, a direct descendant of one of the original Heyman brothers, and various members of his gracious and knowledgeable staff greeted me warmly. 

Oscar Heyman was founded in 1921 by Oscar and Nathan Heyman, who immigrated to the United States from Ukraine.

As the tour began, I was led over to a vitrine that housed the loveliest hand-carved jewelry wax models. They had been hand-painted to resemble the pieces they would become one day and were shown to clients prior to the final piece being fabricated. 

These carvings were organized and displayed under glass with the same attention given to museum artifacts, and understandably so—they were works of art in and of themselves. 

After viewing the vitrines, we continued into the office area which, one month before Christmas, was abuzz with activity. 

My main areas of interest were the offices housing Oscar Heyman’s in-house designer and wax carver. 

I was told that each wax model is still carved by hand using the design sketches produced only a few feet away. I felt at home in the designer’s creative space since it reminded me of my own studio. 

Various objets d’art were arranged around the room for inspiration, and there were different iterations of the same piece pinned on the wall for better viewing and analysis. 

The design/art geek in me got really excited, though, when I was shown a filing cabinet containing each hand-rendered and painted design that had ever been created for the jewelry house. Neatly organized and categorized, the entire design history of this company was right there, fitted into a few drawers. 

Honestly, I could have sat there all day leafing through these tiny works of art, not only for design inspiration but also to read the handwritten notes from designers from a time long ago. 

We, as humans, are naturally drawn to the thought process of creating a thing of beauty. 

What were these designers thinking while creating these designs? What inspired them? What type of designer and craftsman collaboration went into making one of these pieces? I could not help but wonder if the secrets were casually scrawled in cursive script on vellum.

I sadly withdrew myself from this little stack of design heaven and was guided past the gemstone area where the vibe, although a short walk away, was distinctly different from what I felt in the design corner. 

While the design and wax carving space had an artsy vibe, the gemologists were undeterred and completely focused on the gemstones and diamonds glistening in front of them. 



A platinum bracelet with aquamarine, sapphire and white diamonds from Oscar Heyman

I was then guided upstairs to the workshop; this is where the magic happens.

Having been trained on the bench, I felt at home in this space as well.

Oscar Heyman’s jewelry is made in-house. To have your own workshop is every designer’s dream!

In the workshop, you hear various foreign accents gently intermingling with the buzz of flex shafts, steamers and rhythmic hammering. There was a quiet, productive flow that emanated through the space, and I was hesitant to interrupt it.

During my visit to Oscar Heyman, I felt myself wanting to slow down and take mental snapshots of what was in front of me. It dawned on me that I was being offered a rare glimpse through the looking glass into a world that is not a reality for contemporary designers. It was a gift and not something all designers get to see.

I got to witness what established success looks like as well a true legacy, a success and a legacy put in place over time through smart decisions, collaboration and taking time to create versus simply making.

This “older” way of doing things—hand-carved wax models, painted renderings and craftsmanship— passed down through the generations was still vibrant and felt solid to me, particularly given this modern time of competitiveness, social media, shortcuts and emphasis on profits.

After my tour ended, I rolled back out into the cold drizzle on Park Avenue.

I felt excited, uplifted and inspired. However, as I walked towards the Diamond District each light step was replaced by a slightly heavier one.

I could blame it on the dreary New York winter weather, but I know it was more than that. A larger question began to loom over my head: How does one build this type of legacy in today’s world?

Oscar Heyman started in 1912, toward the end of the Belle Époque (Beautiful Age) period, a golden age where there was abundance and a great appreciation for the arts.

There was an exchange of artistic ideas, time to “think” about creative ideas, and a general respect for craftsmanship. The world was slower, and discourse surrounding the best approach to artistry was not considered a waste of time.

Artisans wanted to produce their best and were dedicated to works that were more sculptural in design, instead of cranking out something quick and flat that falls nicely within profit margins.

A conversation like this requires a gathering of minds and a true collaboration between artists and artisans. I began to question my own design business and realized that this is a daily struggle for me.


These pineapple-shaped earrings from Hemmerle feature 19th-century cameos surrounded by gray and orange-brown old-mine-cut diamonds. They sold for $88,523 at an auction of Hemmerle jewelry held by Sotheby’s in November 2019.

This opened my thoughts to other heavy-hitter design houses that I admire, like Hemmerle.

The fourth-generation German design house was established in 1893 and is known for its one-of-a-kind pieces that feature unusual materials, spectacular gemstones and rare antiquities. 

Hemmerle is unapologetic in its process and admits that each piece can take months to make because the components are not readily available and need to be sourced from the various corners of the world.

Oscar Heyman and Hemmerle can sustain this model of taking one’s time with design and creating everything by hand because they are established jewelry houses seemingly untouched by time and technology. 

But how does a young designer continue the artistic discourse and dedication to craftsmanship while dealing with the maelstrom of social media, a barrage of cheaply made jewelry as “competition,” high material and fabrication costs, and pressure to produce a line of jewelry and attend expensive trade shows? 

It’s a lot! 

Everything in today’s world involves investors, deep pockets and bottom lines. I’m not saying that we should discard technology, obviously; that would be ludicrous since this is the reality we live in. But I wonder if there is a way to slow everything down a bit, to develop more of a flow in conversation between the creative and industrial minds. 

All this makes me wonder, too, what type of jewelry houses will be revered in the year 2120. 

We know the greats like Oscar Heyman and Hemmerle have already cemented their legacy and will not be swallowed by the sands of time, but who is next? 

We look to the past to see what type of model is sustainable in today’s world. But what will the greats of the future have built their legacy on? 

I can’t help but wonder if it won’t be the same dedication to design, artistry and craftsmanship (with a side of technology) that we revere today.
Vittoria d’Aste-Surcoufis a custom fine jewelry designer with a background in art history, events, public relations and sales.

The Latest

Stock image of an empty clothing store
SurveysApr 30, 2025
Consumer Confidence Hits Pandemic-Level Low Amid Tariff Concerns

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

2025 Instore Jewelry Show Graphic
Events & AwardsApr 30, 2025
Instore Show Debuts New Name, Look, and Focus

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

GemWorld GemGuide logo
SourcingApr 30, 2025
GemGuide Has a New Pricing Chart for Colombian Emeralds

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest Addition

Supplier Spotlight Sponsored by GIA

Tiffany & Co. Sea Turtle Ring
CollectionsApr 30, 2025
Tiffany & Co. Goes Deep-Sea Diving in New Blue Book

The “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.

Weekly QuizApr 24, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Golconda Blue
AuctionsApr 29, 2025
‘Golconda Blue’ Diamond Pulled From Auction

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers sign
IndependentsApr 29, 2025
Maryland Jeweler to Close After 36 Years

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

ejap cohort 1872x1052.png
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs

Six new retail businesses were selected for the 2025 program, which began in January.

Gemfields rough rubies
SourcingApr 29, 2025
Gemfields Mini Ruby Auction Achieves $7M

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

Counterfeit Van Cleef & Arpels Alhambra jewelry
CrimeApr 28, 2025
Customs Seizes Nearly 2,000 Pieces of Counterfeit Van Cleef & Arpels Jewelry

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Suzanne Kalan Tech Ring Jacket Collection
TrendsApr 28, 2025
Suzanne Kalan Launches Tech Ring Jacket Collection

Health monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.

JCK Industry Fund
Events & AwardsApr 28, 2025
JCK Industry Fund Announces 2025 Grant Recipients

Ten organizations were selected this year.

Kim Carpenter and Sam Gevisenheit
IndependentsApr 28, 2025
John Atencio Appoints 2 to Wholesale Team

Kim Carpenter and Sam Gevisenheit have joined the brand.

Sylvie Jewelry Auranova Collection Campaign Imagery
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Pomellato Nudo toi et moi ring
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Deborah Meyers Experience The Birds Earrings
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ Earrings

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Melee diamonds from De Beers
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid Uncertainty

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (1).jpg
Supplier BulletinApr 24, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Wolf CEO Simon Wolf
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. Expansion

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

Iowa jeweler Herman Ginsberg
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

Charles & Colvard moissanite ring
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to Noncompliance

The company failed to file its quarterly reports in a timely manner.

Young Diamantaires
SourcingApr 24, 2025
Young Diamantaires Transition to Nonprofit

The organization also announced its board of directors.

Mined + Found "Hope" Matchbox Locket
TrendsApr 24, 2025
Amanda’s Style File: So Charming

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Bulgari’s expanded factory in Valenza, Italy
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in Italy

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Jason McNary accepting FGI Fine Jewelry Rising Star award for Paola Sasplugas
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ Award

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

1999 Cosmograph Daytona, Ref.16516
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to Auction

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

Carmelo Anthony and Jaylen Brown David Yurman campaign
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen Brown

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy