Columnists

Designer’s Diary: An Appreciation for Craftsmanship

ColumnistsFeb 25, 2020

Designer’s Diary: An Appreciation for Craftsmanship

A trip to the Oscar Heyman workshop in New York got Vittoria d’Aste-Surcouf thinking about the difficulty of building something that lasts in this fast-paced world.

2019_Vittoria_columnist.jpg
A custom fine jewelry designer, Vittoria d’Aste-Surcouf, has a diverse background in art history, events and public relations, jewelry fabrication, sales and fine jewelry rendering. She can be reached at info@vasbijoux.com.
During a quick trip to New York City last November, I was treated to a private tour of the Oscar Heyman fine jewelry showroom and workshop. 

Upon my arrival, Tom Heyman, a direct descendant of one of the original Heyman brothers, and various members of his gracious and knowledgeable staff greeted me warmly. 

Oscar Heyman was founded in 1921 by Oscar and Nathan Heyman, who immigrated to the United States from Ukraine.

As the tour began, I was led over to a vitrine that housed the loveliest hand-carved jewelry wax models. They had been hand-painted to resemble the pieces they would become one day and were shown to clients prior to the final piece being fabricated. 

These carvings were organized and displayed under glass with the same attention given to museum artifacts, and understandably so—they were works of art in and of themselves. 

After viewing the vitrines, we continued into the office area which, one month before Christmas, was abuzz with activity. 

My main areas of interest were the offices housing Oscar Heyman’s in-house designer and wax carver. 

I was told that each wax model is still carved by hand using the design sketches produced only a few feet away. I felt at home in the designer’s creative space since it reminded me of my own studio. 

Various objets d’art were arranged around the room for inspiration, and there were different iterations of the same piece pinned on the wall for better viewing and analysis. 

The design/art geek in me got really excited, though, when I was shown a filing cabinet containing each hand-rendered and painted design that had ever been created for the jewelry house. Neatly organized and categorized, the entire design history of this company was right there, fitted into a few drawers. 

Honestly, I could have sat there all day leafing through these tiny works of art, not only for design inspiration but also to read the handwritten notes from designers from a time long ago. 

We, as humans, are naturally drawn to the thought process of creating a thing of beauty. 

What were these designers thinking while creating these designs? What inspired them? What type of designer and craftsman collaboration went into making one of these pieces? I could not help but wonder if the secrets were casually scrawled in cursive script on vellum.

I sadly withdrew myself from this little stack of design heaven and was guided past the gemstone area where the vibe, although a short walk away, was distinctly different from what I felt in the design corner. 

While the design and wax carving space had an artsy vibe, the gemologists were undeterred and completely focused on the gemstones and diamonds glistening in front of them. 



A platinum bracelet with aquamarine, sapphire and white diamonds from Oscar Heyman

I was then guided upstairs to the workshop; this is where the magic happens.

Having been trained on the bench, I felt at home in this space as well.

Oscar Heyman’s jewelry is made in-house. To have your own workshop is every designer’s dream!

In the workshop, you hear various foreign accents gently intermingling with the buzz of flex shafts, steamers and rhythmic hammering. There was a quiet, productive flow that emanated through the space, and I was hesitant to interrupt it.

During my visit to Oscar Heyman, I felt myself wanting to slow down and take mental snapshots of what was in front of me. It dawned on me that I was being offered a rare glimpse through the looking glass into a world that is not a reality for contemporary designers. It was a gift and not something all designers get to see.

I got to witness what established success looks like as well a true legacy, a success and a legacy put in place over time through smart decisions, collaboration and taking time to create versus simply making.

This “older” way of doing things—hand-carved wax models, painted renderings and craftsmanship— passed down through the generations was still vibrant and felt solid to me, particularly given this modern time of competitiveness, social media, shortcuts and emphasis on profits.

After my tour ended, I rolled back out into the cold drizzle on Park Avenue.

I felt excited, uplifted and inspired. However, as I walked towards the Diamond District each light step was replaced by a slightly heavier one.

I could blame it on the dreary New York winter weather, but I know it was more than that. A larger question began to loom over my head: How does one build this type of legacy in today’s world?

Oscar Heyman started in 1912, toward the end of the Belle Époque (Beautiful Age) period, a golden age where there was abundance and a great appreciation for the arts.

There was an exchange of artistic ideas, time to “think” about creative ideas, and a general respect for craftsmanship. The world was slower, and discourse surrounding the best approach to artistry was not considered a waste of time.

Artisans wanted to produce their best and were dedicated to works that were more sculptural in design, instead of cranking out something quick and flat that falls nicely within profit margins.

A conversation like this requires a gathering of minds and a true collaboration between artists and artisans. I began to question my own design business and realized that this is a daily struggle for me.


These pineapple-shaped earrings from Hemmerle feature 19th-century cameos surrounded by gray and orange-brown old-mine-cut diamonds. They sold for $88,523 at an auction of Hemmerle jewelry held by Sotheby’s in November 2019.

This opened my thoughts to other heavy-hitter design houses that I admire, like Hemmerle.

The fourth-generation German design house was established in 1893 and is known for its one-of-a-kind pieces that feature unusual materials, spectacular gemstones and rare antiquities. 

Hemmerle is unapologetic in its process and admits that each piece can take months to make because the components are not readily available and need to be sourced from the various corners of the world.

Oscar Heyman and Hemmerle can sustain this model of taking one’s time with design and creating everything by hand because they are established jewelry houses seemingly untouched by time and technology. 

But how does a young designer continue the artistic discourse and dedication to craftsmanship while dealing with the maelstrom of social media, a barrage of cheaply made jewelry as “competition,” high material and fabrication costs, and pressure to produce a line of jewelry and attend expensive trade shows? 

It’s a lot! 

Everything in today’s world involves investors, deep pockets and bottom lines. I’m not saying that we should discard technology, obviously; that would be ludicrous since this is the reality we live in. But I wonder if there is a way to slow everything down a bit, to develop more of a flow in conversation between the creative and industrial minds. 

All this makes me wonder, too, what type of jewelry houses will be revered in the year 2120. 

We know the greats like Oscar Heyman and Hemmerle have already cemented their legacy and will not be swallowed by the sands of time, but who is next? 

We look to the past to see what type of model is sustainable in today’s world. But what will the greats of the future have built their legacy on? 

I can’t help but wonder if it won’t be the same dedication to design, artistry and craftsmanship (with a side of technology) that we revere today.
Vittoria d’Aste-Surcoufis a custom fine jewelry designer with a background in art history, events, public relations and sales.

The Latest

Silvia Furmanovich Horse Mane Earrings, Cece Jewellery Underworld Triptych Necklace, Almasika Invictus Flower Brooch
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry Design

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

Vera Wang
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch Collection

The 24-piece watch collection is set to debut in spring 2027.

Andrea Pooler
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

24 Karat Club banquet
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf Astoria

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

Weekly QuizMar 12, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Zoë Kravitz in Jessica McCormack’s Planetary Necklace
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Johnny Nelson Wins David Yurman Gem Award Grant Graphic
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards Grant

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

David Berdugo
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

Woman working at bruting machine, seal at new Grandview Klein factory in South Africa
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

MJSA Education Foundation logo
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications Open

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

26.36 carat round brilliant cut
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.

Cast Compass pendant
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only

Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.

Pyrrha The Space Between Campaign
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New Collection

The collection takes inspiration from the emotional space between people, moments, and experiences.

Charles London, Mayer and Fran Udell, Mark and Candy Udell
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100

In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.

Virginia jewelers at charity ball
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s Hospital

The group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.

Stack of gold bangles on denim
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat

The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.

Saks Fifth Avenue door sign
MajorsMar 10, 2026
Saks Global to Close 15 More Stores

The retailer also gave an update on its vendor partnerships.

Julianne Moore
TrendsMar 10, 2026
Messika Names Julianne Moore as Ambassador

The award-winning actress is the “epitome of modern allure,” the brand said.

Sorellina Large Bloom Inlay Pendant
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New Collection

The “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.

Constellations Over the Sedona
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation Auction

The unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.

Jake Gyllenhaal as Bulgari Brand Ambassador
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest Ambassador

Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.

TJS scholarship winners 2026
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship Winners

Awards were given to four students, one apprentice, and an emerging jeweler.

Model wearing diamond necklace and ring
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove Sale

The top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.

Tom Moses
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 Years

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.

Charles & Colvard showroom in Morrisville, North Carolina
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price Pressures

Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.

Zome Solara Earrings
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial Beauty

The earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy