Columnists

Designer’s Diary: An Appreciation for Craftsmanship

ColumnistsFeb 25, 2020

Designer’s Diary: An Appreciation for Craftsmanship

A trip to the Oscar Heyman workshop in New York got Vittoria d’Aste-Surcouf thinking about the difficulty of building something that lasts in this fast-paced world.

2019_Vittoria_columnist.jpg
A custom fine jewelry designer, Vittoria d’Aste-Surcouf, has a diverse background in art history, events and public relations, jewelry fabrication, sales and fine jewelry rendering. She can be reached at info@vasbijoux.com.
During a quick trip to New York City last November, I was treated to a private tour of the Oscar Heyman fine jewelry showroom and workshop. 

Upon my arrival, Tom Heyman, a direct descendant of one of the original Heyman brothers, and various members of his gracious and knowledgeable staff greeted me warmly. 

Oscar Heyman was founded in 1921 by Oscar and Nathan Heyman, who immigrated to the United States from Ukraine.

As the tour began, I was led over to a vitrine that housed the loveliest hand-carved jewelry wax models. They had been hand-painted to resemble the pieces they would become one day and were shown to clients prior to the final piece being fabricated. 

These carvings were organized and displayed under glass with the same attention given to museum artifacts, and understandably so—they were works of art in and of themselves. 

After viewing the vitrines, we continued into the office area which, one month before Christmas, was abuzz with activity. 

My main areas of interest were the offices housing Oscar Heyman’s in-house designer and wax carver. 

I was told that each wax model is still carved by hand using the design sketches produced only a few feet away. I felt at home in the designer’s creative space since it reminded me of my own studio. 

Various objets d’art were arranged around the room for inspiration, and there were different iterations of the same piece pinned on the wall for better viewing and analysis. 

The design/art geek in me got really excited, though, when I was shown a filing cabinet containing each hand-rendered and painted design that had ever been created for the jewelry house. Neatly organized and categorized, the entire design history of this company was right there, fitted into a few drawers. 

Honestly, I could have sat there all day leafing through these tiny works of art, not only for design inspiration but also to read the handwritten notes from designers from a time long ago. 

We, as humans, are naturally drawn to the thought process of creating a thing of beauty. 

What were these designers thinking while creating these designs? What inspired them? What type of designer and craftsman collaboration went into making one of these pieces? I could not help but wonder if the secrets were casually scrawled in cursive script on vellum.

I sadly withdrew myself from this little stack of design heaven and was guided past the gemstone area where the vibe, although a short walk away, was distinctly different from what I felt in the design corner. 

While the design and wax carving space had an artsy vibe, the gemologists were undeterred and completely focused on the gemstones and diamonds glistening in front of them. 



A platinum bracelet with aquamarine, sapphire and white diamonds from Oscar Heyman

I was then guided upstairs to the workshop; this is where the magic happens.

Having been trained on the bench, I felt at home in this space as well.

Oscar Heyman’s jewelry is made in-house. To have your own workshop is every designer’s dream!

In the workshop, you hear various foreign accents gently intermingling with the buzz of flex shafts, steamers and rhythmic hammering. There was a quiet, productive flow that emanated through the space, and I was hesitant to interrupt it.

During my visit to Oscar Heyman, I felt myself wanting to slow down and take mental snapshots of what was in front of me. It dawned on me that I was being offered a rare glimpse through the looking glass into a world that is not a reality for contemporary designers. It was a gift and not something all designers get to see.

I got to witness what established success looks like as well a true legacy, a success and a legacy put in place over time through smart decisions, collaboration and taking time to create versus simply making.

This “older” way of doing things—hand-carved wax models, painted renderings and craftsmanship— passed down through the generations was still vibrant and felt solid to me, particularly given this modern time of competitiveness, social media, shortcuts and emphasis on profits.

After my tour ended, I rolled back out into the cold drizzle on Park Avenue.

I felt excited, uplifted and inspired. However, as I walked towards the Diamond District each light step was replaced by a slightly heavier one.

I could blame it on the dreary New York winter weather, but I know it was more than that. A larger question began to loom over my head: How does one build this type of legacy in today’s world?

Oscar Heyman started in 1912, toward the end of the Belle Époque (Beautiful Age) period, a golden age where there was abundance and a great appreciation for the arts.

There was an exchange of artistic ideas, time to “think” about creative ideas, and a general respect for craftsmanship. The world was slower, and discourse surrounding the best approach to artistry was not considered a waste of time.

Artisans wanted to produce their best and were dedicated to works that were more sculptural in design, instead of cranking out something quick and flat that falls nicely within profit margins.

A conversation like this requires a gathering of minds and a true collaboration between artists and artisans. I began to question my own design business and realized that this is a daily struggle for me.


These pineapple-shaped earrings from Hemmerle feature 19th-century cameos surrounded by gray and orange-brown old-mine-cut diamonds. They sold for $88,523 at an auction of Hemmerle jewelry held by Sotheby’s in November 2019.

This opened my thoughts to other heavy-hitter design houses that I admire, like Hemmerle.

The fourth-generation German design house was established in 1893 and is known for its one-of-a-kind pieces that feature unusual materials, spectacular gemstones and rare antiquities. 

Hemmerle is unapologetic in its process and admits that each piece can take months to make because the components are not readily available and need to be sourced from the various corners of the world.

Oscar Heyman and Hemmerle can sustain this model of taking one’s time with design and creating everything by hand because they are established jewelry houses seemingly untouched by time and technology. 

But how does a young designer continue the artistic discourse and dedication to craftsmanship while dealing with the maelstrom of social media, a barrage of cheaply made jewelry as “competition,” high material and fabrication costs, and pressure to produce a line of jewelry and attend expensive trade shows? 

It’s a lot! 

Everything in today’s world involves investors, deep pockets and bottom lines. I’m not saying that we should discard technology, obviously; that would be ludicrous since this is the reality we live in. But I wonder if there is a way to slow everything down a bit, to develop more of a flow in conversation between the creative and industrial minds. 

All this makes me wonder, too, what type of jewelry houses will be revered in the year 2120. 

We know the greats like Oscar Heyman and Hemmerle have already cemented their legacy and will not be swallowed by the sands of time, but who is next? 

We look to the past to see what type of model is sustainable in today’s world. But what will the greats of the future have built their legacy on? 

I can’t help but wonder if it won’t be the same dedication to design, artistry and craftsmanship (with a side of technology) that we revere today.
Vittoria d’Aste-Surcoufis a custom fine jewelry designer with a background in art history, events, public relations and sales.

The Latest

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Weekly QuizOct 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

Underground shaft at the Venetia diamond mine
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year Shutdown

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

Off-White Jewelry Collection Imagery
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-White

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

Gemfields rubies
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52M

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

Stock image of police cars with lights on
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas Mall

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

David Gardner’s Jewelers interior
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped Showroom

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Kylie Jenner Fantasy Bra Victoria’s Secret Fashion Show
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The Numbers

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

Mignon Faget Atelier Collection Campaign Imagery
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AI

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

 Rio Grande engagement ring and band
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform Zola

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

The Secret Gems Thailand
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

John Hardy Modern Talisman Collection Campaign Imagery
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Collage of independent jewelers celebrating their 100th anniversary in 2026
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

Hand holding shopping bags
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Christina Puchi Gemstone Earrings
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the Universe

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

Reeds Jewelers Fayetteville
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates Flagship

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Graff USA Executive Vice President Katy Chen
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy