EditorsSep 12, 2025
Out & About: Mining Sapphires in Rock Creek, MontanaAssociate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
CollectionsJul 01, 2019
Alex Woo’s Latest Collaboration Is Pretty Sweet
She recently launched Alex Woo x Sugarfina, a collection of four designs based on the candy brand’s confections.
There are four designs in the Alex Woo x Sugarfina collection, and they come in sterling silver, or 14-karat rose or yellow gold. This is the flamingo in rose gold, modeled after Sugarfina’s pink grapefruit-flavored gummies ($658).
New York—Alex Woo’s collaborations have ranged from the big leagues to bottles of nail polish, but her latest partnership might be her sweetest one yet, literally.
In May, the New York-based designer announced that she has teamed up with Sugarfina co-founder Roise O’Neill for Alex Woo x Sugarfina, a line based on their favorite confections from the candy brand.
Crafted in sterling silver and 14-karat rose and yellow gold, the line has four designs: the Champagne Bear, the Pink Flamingo, the Ice Cream Cone and the But First, Rosé Rose.
Alex Woo x Sugarfina is sold exclusively on AlexWoo.com and is priced between $148 and $848. For a limited time, each design is being sold with a cube of Sugarfina candy.
In May, the New York-based designer announced that she has teamed up with Sugarfina co-founder Roise O’Neill for Alex Woo x Sugarfina, a line based on their favorite confections from the candy brand.
Crafted in sterling silver and 14-karat rose and yellow gold, the line has four designs: the Champagne Bear, the Pink Flamingo, the Ice Cream Cone and the But First, Rosé Rose.
Alex Woo x Sugarfina is sold exclusively on AlexWoo.com and is priced between $148 and $848. For a limited time, each design is being sold with a cube of Sugarfina candy.
The Sugarfina-inspired bear in 14-karat gold retails for $848. Pieces in the collection range from $148-$848.
The Alex Woo x Sugarfina ice cream necklace is silver with pink enamel ($168).
Woo’s partnership with the candy company is the latest in a line of creative collaborations for the New York-bred and -based designer, who started making jewelry more than 20 years ago.
In the past, she’s teamed with Major League Baseball, designed for Disney and, last fall, joined up with Smith & Cult, a nail polish and cosmetics brand, to a create a line to mark the debut of her new “Autograph” collection of cursive letters.
These five Smith & Cult colors featured in enamel in the brand’s collaboration with Alex Woo for her “Autograph” collection.
A pendant in the collaboration in periwinkle blue/Exit the Void. Both the rings and the necklaces retail for $118.
The rings in the collaboration are sterling silver and enamel. They come in five Smith & Cult-inspired colors (from left to right): periwinkle blue à la Exit the Void, celadon green echoing Bitter Buddhist, gold glitter mirroring A Little Lovely, powder pink like Pillow Pie, and a poppy red representing Kundalini Hustle.
She created rings and necklaces for the collaboration in sterling silver with enamel in five Smith & Cult nail colors: Kundalini Hustle, Exit the Void, Bitter Buddhist, Pillow Pie and A Little Lovely.
When she is looking for a brand to partner with, Woo said she searches for a company that, first, she admires and secondly, is a fit for fine jewelry.
Sugarfina, for example, is a candy company created by adults for adults, with cocktail-inspired flavors and clean, upscale stores. A small cube of the brand’s candies is $7.50, while a 2.5-pound bag runs $40.
And Smith & Cult’s cosmetics are sold at store like Saks Fifth Avenue and Bluemercury, and its bottles of nail lacquer are $18.
Woo’s goal: to bring a new audience to fine jewelry via brands that have a solid base of sophisticated female clients who appreciate quality.
“As a designer, one of my missions is to continually make jewelry something that women will be proud to wear, and feel emotionally connected to,” she said. “I personally feel that jewelry should be at the top of every woman’s accessory wish list, not just a designer bag or a pair of shoes.
“Jewelry not only has intrinsic value but represents an emotional and sentimental connection that is unparalleled with any other accessory.”
When she is looking for a brand to partner with, Woo said she searches for a company that, first, she admires and secondly, is a fit for fine jewelry.
Sugarfina, for example, is a candy company created by adults for adults, with cocktail-inspired flavors and clean, upscale stores. A small cube of the brand’s candies is $7.50, while a 2.5-pound bag runs $40.
And Smith & Cult’s cosmetics are sold at store like Saks Fifth Avenue and Bluemercury, and its bottles of nail lacquer are $18.
Woo’s goal: to bring a new audience to fine jewelry via brands that have a solid base of sophisticated female clients who appreciate quality.
“As a designer, one of my missions is to continually make jewelry something that women will be proud to wear, and feel emotionally connected to,” she said. “I personally feel that jewelry should be at the top of every woman’s accessory wish list, not just a designer bag or a pair of shoes.
“Jewelry not only has intrinsic value but represents an emotional and sentimental connection that is unparalleled with any other accessory.”
As a female business owner, Woo often also gravitates to woman-owned, or co-owned, brands.
Smith & Cult was the brainchild of Jeanne Chavez and Dineh Mohajer, one of the founders of popular ‘90s makeup brand Hard Candy, while O’Neill started Sugarfina with husband Josh Resnick.
What Woo finds in working with other women who started their own companies is that there are a lot of synergies.
“It’s been personally exciting and fulfilling to work with them. As fellow female entrepreneurs, it’s heartwarming to see how much we can, and want, to help each other,” she said.
Smith & Cult was the brainchild of Jeanne Chavez and Dineh Mohajer, one of the founders of popular ‘90s makeup brand Hard Candy, while O’Neill started Sugarfina with husband Josh Resnick.
What Woo finds in working with other women who started their own companies is that there are a lot of synergies.
“It’s been personally exciting and fulfilling to work with them. As fellow female entrepreneurs, it’s heartwarming to see how much we can, and want, to help each other,” she said.
Two Alex Woo “Autograph” rings in 14-karat yellow gold ($578 each retail)
The “Little Luck” elephant in 18-karat yellow high-polish gold ($978 retail)
While the Sugarfina and Smith & Cult-inspired lines are sold exclusively on AlexWoo.com, the Autograph collection, which now includes rings and earrings as well as Woo’s signature charms, is available to independent retailers in sterling silver and 14-karat yellow gold.
Woo is also now offering her “Little Icons” in 18-karat high-polished gold in addition to her usual brushed matte finish.
More on Collections
The Latest
TrendsSep 12, 2025
Piece of the Week: Arunashi’s Fordite and Rhodolite EarringsFordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.
Events & AwardsSep 12, 2025
Al Gilbertson Wins 2025 Robert M. Shipley AwardGilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
Policies & IssuesSep 11, 2025
Supreme Court to Hear Tariffs Case in November A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.
Weekly QuizSep 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsSep 11, 2025
Tabayer Opens Nordstrom Shop-In-ShopLocated in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.
SourcingSep 11, 2025
Need to Sell More Natural Diamonds? De Beers Has an App for ThatThe new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
MajorsSep 10, 2025
Stuller to Swap Gold Scrap for Full Credit to AccountAs the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. HeadphonesJacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.
TrendsSep 10, 2025
Tiffany & Co. Archival Jewels Bring Life to ‘Frankenstein’Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New YorkThe industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship WinnersThe nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand AmbassadorThe Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
