IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsJul 01, 2019
Alex Woo’s Latest Collaboration Is Pretty Sweet
She recently launched Alex Woo x Sugarfina, a collection of four designs based on the candy brand’s confections.
There are four designs in the Alex Woo x Sugarfina collection, and they come in sterling silver, or 14-karat rose or yellow gold. This is the flamingo in rose gold, modeled after Sugarfina’s pink grapefruit-flavored gummies ($658).
New York—Alex Woo’s collaborations have ranged from the big leagues to bottles of nail polish, but her latest partnership might be her sweetest one yet, literally.
In May, the New York-based designer announced that she has teamed up with Sugarfina co-founder Roise O’Neill for Alex Woo x Sugarfina, a line based on their favorite confections from the candy brand.
Crafted in sterling silver and 14-karat rose and yellow gold, the line has four designs: the Champagne Bear, the Pink Flamingo, the Ice Cream Cone and the But First, Rosé Rose.
Alex Woo x Sugarfina is sold exclusively on AlexWoo.com and is priced between $148 and $848. For a limited time, each design is being sold with a cube of Sugarfina candy.
In May, the New York-based designer announced that she has teamed up with Sugarfina co-founder Roise O’Neill for Alex Woo x Sugarfina, a line based on their favorite confections from the candy brand.
Crafted in sterling silver and 14-karat rose and yellow gold, the line has four designs: the Champagne Bear, the Pink Flamingo, the Ice Cream Cone and the But First, Rosé Rose.
Alex Woo x Sugarfina is sold exclusively on AlexWoo.com and is priced between $148 and $848. For a limited time, each design is being sold with a cube of Sugarfina candy.
The Sugarfina-inspired bear in 14-karat gold retails for $848. Pieces in the collection range from $148-$848.
The Alex Woo x Sugarfina ice cream necklace is silver with pink enamel ($168).
Woo’s partnership with the candy company is the latest in a line of creative collaborations for the New York-bred and -based designer, who started making jewelry more than 20 years ago.
In the past, she’s teamed with Major League Baseball, designed for Disney and, last fall, joined up with Smith & Cult, a nail polish and cosmetics brand, to a create a line to mark the debut of her new “Autograph” collection of cursive letters.
These five Smith & Cult colors featured in enamel in the brand’s collaboration with Alex Woo for her “Autograph” collection.
A pendant in the collaboration in periwinkle blue/Exit the Void. Both the rings and the necklaces retail for $118.
The rings in the collaboration are sterling silver and enamel. They come in five Smith & Cult-inspired colors (from left to right): periwinkle blue à la Exit the Void, celadon green echoing Bitter Buddhist, gold glitter mirroring A Little Lovely, powder pink like Pillow Pie, and a poppy red representing Kundalini Hustle.
She created rings and necklaces for the collaboration in sterling silver with enamel in five Smith & Cult nail colors: Kundalini Hustle, Exit the Void, Bitter Buddhist, Pillow Pie and A Little Lovely.
When she is looking for a brand to partner with, Woo said she searches for a company that, first, she admires and secondly, is a fit for fine jewelry.
Sugarfina, for example, is a candy company created by adults for adults, with cocktail-inspired flavors and clean, upscale stores. A small cube of the brand’s candies is $7.50, while a 2.5-pound bag runs $40.
And Smith & Cult’s cosmetics are sold at store like Saks Fifth Avenue and Bluemercury, and its bottles of nail lacquer are $18.
Woo’s goal: to bring a new audience to fine jewelry via brands that have a solid base of sophisticated female clients who appreciate quality.
“As a designer, one of my missions is to continually make jewelry something that women will be proud to wear, and feel emotionally connected to,” she said. “I personally feel that jewelry should be at the top of every woman’s accessory wish list, not just a designer bag or a pair of shoes.
“Jewelry not only has intrinsic value but represents an emotional and sentimental connection that is unparalleled with any other accessory.”
When she is looking for a brand to partner with, Woo said she searches for a company that, first, she admires and secondly, is a fit for fine jewelry.
Sugarfina, for example, is a candy company created by adults for adults, with cocktail-inspired flavors and clean, upscale stores. A small cube of the brand’s candies is $7.50, while a 2.5-pound bag runs $40.
And Smith & Cult’s cosmetics are sold at store like Saks Fifth Avenue and Bluemercury, and its bottles of nail lacquer are $18.
Woo’s goal: to bring a new audience to fine jewelry via brands that have a solid base of sophisticated female clients who appreciate quality.
“As a designer, one of my missions is to continually make jewelry something that women will be proud to wear, and feel emotionally connected to,” she said. “I personally feel that jewelry should be at the top of every woman’s accessory wish list, not just a designer bag or a pair of shoes.
“Jewelry not only has intrinsic value but represents an emotional and sentimental connection that is unparalleled with any other accessory.”
As a female business owner, Woo often also gravitates to woman-owned, or co-owned, brands.
Smith & Cult was the brainchild of Jeanne Chavez and Dineh Mohajer, one of the founders of popular ‘90s makeup brand Hard Candy, while O’Neill started Sugarfina with husband Josh Resnick.
What Woo finds in working with other women who started their own companies is that there are a lot of synergies.
“It’s been personally exciting and fulfilling to work with them. As fellow female entrepreneurs, it’s heartwarming to see how much we can, and want, to help each other,” she said.
Smith & Cult was the brainchild of Jeanne Chavez and Dineh Mohajer, one of the founders of popular ‘90s makeup brand Hard Candy, while O’Neill started Sugarfina with husband Josh Resnick.
What Woo finds in working with other women who started their own companies is that there are a lot of synergies.
“It’s been personally exciting and fulfilling to work with them. As fellow female entrepreneurs, it’s heartwarming to see how much we can, and want, to help each other,” she said.
Two Alex Woo “Autograph” rings in 14-karat yellow gold ($578 each retail)
The “Little Luck” elephant in 18-karat yellow high-polish gold ($978 retail)
While the Sugarfina and Smith & Cult-inspired lines are sold exclusively on AlexWoo.com, the Autograph collection, which now includes rings and earrings as well as Woo’s signature charms, is available to independent retailers in sterling silver and 14-karat yellow gold.
Woo is also now offering her “Little Icons” in 18-karat high-polished gold in addition to her usual brushed matte finish.
More on Collections
The Latest
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
