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Alison Lou’s Popular ‘Loucite’ Gets a Winter Makeover
This time, there are bangles too.
Actress Alycia Debnam-Carey from “Fear the Walking Dead” fronts the Loucite by Alison Lou winter campaign, featuring jewel-tone Lucite and enamel bangles and hoop earrings.
New York—This year, Alison Lou has found success with a Lucite costume jewelry diffusion line and is rolling out a new collection for the holidays.
The latest installment of “Loucite by Alison Lou” features jewel-tone Lucite and enamel hoop earrings and bangle bracelets.
The 21-piece range launched this week on AlisonLou.com, with a campaign fronted by “Fear the Walking Dead” television actress Alycia Debnam-Carey in her first modeling gig.
Lensed by photographer Jacqueline Harriet, the campaign sees Debnam-Carey sporting the three available sizes of hoop earrings in shades like teal and bold red, as well as mauve and navy bangles.
“We approached our third Loucite release keeping our customer requests in mind while also selecting colors that could easily transition you from season to season,” Alison Lou designer Alison Chemla explained of the new winter colors in a press release. “We already know navy and cherry red will be customer favorites as they were heavily requested.”
Loucite this past spring with a campaign fronted by actress and model Emily Ratajkowski. The collection became a hot item for the warm months, quickly selling out.
The new collection hoops start at $125 for the small size; the largest size retails for $165. The bangles, which also come in three sizes, are sold in sets of three for $265.
In addition to being available online, the newest Loucite drop is also available at the Alison Lou boutique in New York City.
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