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TrendsJul 13, 2018
Alison Lou Partners with J. Crew
Priced at $65 and under, the colorful costume collection is available on JCrew.com and at all the retailer’s stores nationwide.
Alison Lou found success with a costume jewelry collection of lucite hoop earrings earlier this year. Now the brand is at it again with beaded hoops, among other styles, in a collaboration with J. Crew.
New York—Alison Lou just got a lot more visible.
The New York City-based fine jewelry brand, which rose to fame for its signature emoji pieces, has partnered with retailer J. Crew on a 25-item costume jewelry capsule collection that sells for under $70.
Alison Lou x J. Crew is comprised of beaded hoop earrings, stretchy crystal bracelets, and cubic zirconia- and glass stone-embedded heart-shaped signet rings.
The styles are markedly different from the Alison Lou fine offerings—no one dreaming of pasta-shaped gold stud earrings or an emoji pendant will find a more economical version at J. Crew—but possess a certain lightheartedness and joie de vivre that feels brand authentic.
The entire range retails between $29.50 and $65.
Alison Lou designer Alison Chemla made her first foray into the costume jewelry world earlier this year, when she launched the “Loucite” collection of lucite hoop earrings, modeled by Emily Ratajkowski, which quickly sold out in her Manhattan store and online.
“Following the release of our brand’s first diffusion collection last April, we quickly realized that consumers were responding positively to the Alison Lou aesthetic, especially when offered at a lower price point,” Chemla noted in a press release. “It feels like a natural progression to explore this even further with J. Crew as our partner.”
She continued, “For this capsule we were very inspired by the ease, colors and warmth of the summer season. I wanted to create easy pieces that could transition from a lazy day at the beach to a night time of dancing and celebrating with friends.”
Alison Lou x J. Crew went on sale this week on JCrew.com and at all the retailer’s stores nationwide.
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