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TrendsJun 28, 2018
EL Designs Introduces New Collection
Formerly known as Ed Levin, the company’s “Sparkle” range features channel-set diamonds in gold and silver.
The signature bracelet from E.L. Designs by Ed Levin Studio’s new “Sparkle” collection features channel-set white diamonds in 14-karat yellow gold, also available in 14-karat rose gold and sterling silver.
Cambridge, N.Y.--Earlier this year, Ed Levin announced it was freshening up with a rebrand, and now it has more new jewels to go with it.
Now known as E.L. Designs by Ed Levin Studio, the company has rolled out the “Sparkle” collection, a range of channel-set diamond jewelry in 14-karat gold and sterling silver.
The hero piece of Sparkle is the signature bracelet, which features 30 channel-set stones. The rest of the collection is currently comprised of earrings and necklaces.
E.L. Designs said it also has released its “Tension Set” collection, which, as the name implies, is comprised of tension-set gemstones that don’t require posts, prongs or bezels.
Peter Tonjes, owner and president of the company, said in a press release, “This is an exciting year as we set the pace in the luxury brand market. The debut of the Sparkle and Tension Set collections builds on our 70-year legacy of a comprehensive sterling and 14-karat gold designer line of jewelry. We understand the value that design excellence and quality can make to the end customer and to the jeweler who wants high returns.”
The Sparkle collections starts at $748 retail for the post earring featuring 0.2 carats of diamonds set in sterling silver and tops off at $4,268 for the signature bracelet in 14-karat rose gold with 30 diamonds totaling 0.6 carats.
More information on the brand is available at ELDesigns.com.
These earrings from the new Sparkle collection are a fun alternative to a diamond stud earring. Like the rest of the collection they’re available in sterling silver, 14-karat yellow gold and 14-karat rose gold.
The collection also features a larger drop earring.
There are currently two pendant designs in the Sparkle collection. This one features an east-west setting.
The second pendant is a north-south drop style.
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