The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
Avilan pairs with designers for ‘sustainable’ style
Diamond wholesale company Avilan has launched a new program that pairs socially aware jewelry designers with its “recycled” diamonds, meaning previously owned stones that haven’t just emerged from any of the world’s mines.
New York--Diamond wholesale company Avilan has launched a new program that pairs socially aware jewelry designers with its “recycled” diamonds, meaning previously owned stones that haven’t just emerged from any of the world’s mines.
Called “Sustainable in Style,” the program offers designers an alternative to newly mined stones with its “Storied Diamonds,” which are verified by SCS Global Services, a third-party sustainability certifier.
Avilan’s Storied Diamonds are authenticated from validation of the source to the consumer’s hands, with transparent supply chain screening and tracing practices, Avilan said. SCS Global Services also independently confirms the diamonds are held to the highest standards of responsible sourcing.
Designers and brands currently working with the Sustainable in Style program are Jennifer Dawes of Dawes Design, Megan Thorne of Megan Thorne Fine Jewels, Toby Pomeroy, Rebecca Overmann Jewelry and Sofia Kaman for Kamofie.
These designers are using Storied Diamonds for individual pieces and capsule collections in the bridal, fashion and fine jewelry categories.
“Working with earth-friendly materials has always been a goal for me, as it is with most of my clients. It has been challenging to find certified sustainable sources of diamonds. Avilan is the perfect partner for my latest collection of vintage-inspired engagement and wedding rings,” Kaman said.
Overmann, Dawes Designs and Megan Thorne Fine Jewels exhibited their Avilan pieces in the Handmade section of the New York NOW show, which concludes today at the Jacob K. Javits Convention Center in New York. New York NOW is now owned by Emerald Expositions, the parent company of National Jeweler as well as the JA New York and Couture shows.
“It was natural for us to join forces with these relevant artisans whose values are in sync with our own. These designers understand the desire of today’s savvy consumers for beautiful, sustainable jewelry,” said Jana Hadany, vice president of marketing at Avilan. “Our commitment is to provide a responsible choice that is beyond conflict-free by being socially and environmentally sound.”
The Latest

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.


The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.






















