Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
To the Moon and Back: Sotheby’s Celebrates Apollo 11
Saturday marks 50 years since the first manned moon landing, so the auction house is holding a dedicated sale of the official watch of NASA: the Omega Speedmaster.

New York—Saturday marks 50 years since the Apollo 11 moon landing, and Sotheby’s is celebrating the best way it knows how.
It is holding a dedicated watch auction Friday called “Omega Speedmaster: To the Moon and Back.”
The Omega Speedmaster has been the official watch of NASA since 1965.
That year, NASA wanted to find make wristwatches a part of the astronaut’s equipment, so it put out a call for candidates to test them and ensure they could withstand the rigors of spaceflight.
In addition to Omega, other candidates included Longines, Wittnauer and Rolex, according to WatchTime magazine.
They were tested under zero gravity, extreme pressure variations, intense vibrations and extreme temperatures.
The Omega Speedmaster outperformed all the others on its test, making it the official watch of NASA and giving it a prominent place in one of history’s most famous moments.
The watch has been on the wrists of astronauts in all six lunar landings—including the one celebrating a golden anniversary this year: the Apollo Lunar Module Eagle touching down—giving it the nickname “Moonwatch.”
All the “Moonwatches” being auctioned off Friday at Sotheby’ s have been vetted by Omega, the auction house said.
Highlights include two Ref. 2915-1 timepieces. The first Speedmaster model created, its design is set apart from successors by its dial configuration, the tachometer scale engraved into the metal bezel, the applied Omega logo and the large “broad arrow” hour hands.
Both Each could sell for as much as $200,000.
The watch auction also offers an “Alaska III” Speedmaster Ref. 145.022 (pictured below), created for NASA’s Space Shuttle program in 1978.
The “Alaska” was made to incorporate anti-reflective crystal and an easily legible dial. The black dial is specific to this watch, featuring luminous tritium, and radial counters.
Its pre-sale estimate is between $70,000 and $90,000.
The Moonwatches offered in the auction have been on display in a public exhibition at Sotheby’s New York galleries, alongside its Space Exploration auction, comprised of a variety of materials from the Mercury, Gemini, and Apollo missions.
To view the full offerings in the July 19 Omega Speedmaster watch auction, visit Sothebys.com.
The Latest

Awards were given to four students, one apprentice, and an emerging jeweler.

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.


The earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.

“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.

The ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

The annual event will be held in Orlando, Florida, from Sept. 14-17.

The “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.

This year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.

Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.

The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

The precious metals provider has promoted Jennifer Ashworth to the role.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

These aquamarine jewels channel the calming energy of the March birthstone.

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Diamond jewelry was the star of the event formerly known as the SAG Awards.

Consumers were somewhat less worried about the future, though concerns about rising prices and politics remained.






















