Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
To the Moon and Back: Sotheby’s Celebrates Apollo 11
Saturday marks 50 years since the first manned moon landing, so the auction house is holding a dedicated sale of the official watch of NASA: the Omega Speedmaster.

New York—Saturday marks 50 years since the Apollo 11 moon landing, and Sotheby’s is celebrating the best way it knows how.
It is holding a dedicated watch auction Friday called “Omega Speedmaster: To the Moon and Back.”
The Omega Speedmaster has been the official watch of NASA since 1965.
That year, NASA wanted to find make wristwatches a part of the astronaut’s equipment, so it put out a call for candidates to test them and ensure they could withstand the rigors of spaceflight.
In addition to Omega, other candidates included Longines, Wittnauer and Rolex, according to WatchTime magazine.
They were tested under zero gravity, extreme pressure variations, intense vibrations and extreme temperatures.
The Omega Speedmaster outperformed all the others on its test, making it the official watch of NASA and giving it a prominent place in one of history’s most famous moments.
The watch has been on the wrists of astronauts in all six lunar landings—including the one celebrating a golden anniversary this year: the Apollo Lunar Module Eagle touching down—giving it the nickname “Moonwatch.”
All the “Moonwatches” being auctioned off Friday at Sotheby’ s have been vetted by Omega, the auction house said.
Highlights include two Ref. 2915-1 timepieces. The first Speedmaster model created, its design is set apart from successors by its dial configuration, the tachometer scale engraved into the metal bezel, the applied Omega logo and the large “broad arrow” hour hands.
Both Each could sell for as much as $200,000.
The watch auction also offers an “Alaska III” Speedmaster Ref. 145.022 (pictured below), created for NASA’s Space Shuttle program in 1978.
The “Alaska” was made to incorporate anti-reflective crystal and an easily legible dial. The black dial is specific to this watch, featuring luminous tritium, and radial counters.
Its pre-sale estimate is between $70,000 and $90,000.
The Moonwatches offered in the auction have been on display in a public exhibition at Sotheby’s New York galleries, alongside its Space Exploration auction, comprised of a variety of materials from the Mercury, Gemini, and Apollo missions.
To view the full offerings in the July 19 Omega Speedmaster watch auction, visit Sothebys.com.
The Latest

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.


The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.























