SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
AuctionsJul 15, 2019
Marlon Brando’s Rolex from ‘Apocalypse Now’ Up for Auction
Thought to be lost, the watch with a hand engraving from Brando himself will hit the block at Phillips this winter.
Actor Marlon Brando wore this Rolex GMT-Master Ref. 1675 in Francis Ford Coppola’s “Apocalypse Now” in 1979. The watch will go up for auction at Phillips New York in December.
New York—Another watch from the archive of films featuring Academy Award winner Marlon Brando will be up for auction this winter.
On Dec. 10 the Rolex GMT-Master Ref. 1675 worn by the actor in Francis Ford Coppola’s “Apocalypse Now” will be part of the Phillips New York “Game Changers” sale. The thematic auction is dedicated to watches once owned by people considered game changers in their field.
Released in August 1979, “Apocalypse Now” is seen as one of Coppola’s greatest accomplishments as well as one of Brando’s most iconic performances.
In it, he played the role of Colonel Walter E. Kurtz, a former Green Beret who goes rogue running his own military unit in Cambodia during the Vietnam War.
Brando said he wore the watch, manufactured in 1972, to the set in the Philippines and was told he had to remove it during film because it would stand out.
Brando argued: “If they’re looking at my watch, then I’m not doing my job as an actor.”
He said the filmmakers let him wear the watch, but he decided to remove the bezel, resulting in its unique look.
It also features an engraving on the caseback, “M. Brando,” hand-engraved by Brando himself (pictured below).
In 1995, Brando gave the watch to his daughter, Petra Brando Fischer, as she was getting ready to head to law school at the University of Southern California.
He reportedly handed her a hand-written letter in which he told her he was proud of her accomplishments, then gave her the Rolex GMT-Master and said, “This watch is like a tank. You can do anything you want to it and it will keep on going. I want you to have it as a reminder of how proud I am of you.”
Brando Fischer gifted the watch to her husband, Russel Fischer, on their wedding day in 2003.
The Rolex GMT-Master ref. 1675 is being offered as she received it—without a bezel and fitted on a rubber strap.
The watch was thought to be lost. Its sale in December marks its first time being shown publicly and offered for sale since Brando acquired it in the early 1970s.
A company spokesperson said a pre-sale estimate for the watch has yet to be decided; it will be listed in the catalog as “estimate upon request.”
Phillips said Brando Fischer and her husband would like the public to remember Brando’s contribution to film and his legacy through the sale of the watch.
“Russel and I believe this watch is a piece of movie history that belongs in the hands of a collector who will give it the prominence it deserves,” she said.
A portion of the sale proceeds will assist a charitable foundation the two established, which provides financial support to children who are living with serious hardship due to abuse, neglect, poverty, or disability.
Kruse GWS Auctions set a world record in May when it sold another of Brando’s Rolex watches for nearly $50,000.
Phillips’ “Game Changers” sale Dec. 10 will include collectors’ models from leading watch brands that have “changed the course of watchmaking and watch collecting,” alongside other timepieces notable for their provenance, condition or rarity, like the Jack Nicklaus Rolex Day‐Date announced earlier this year.
More on Auctions
The Latest
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
