Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
Marlon Brando’s Rolex from ‘Apocalypse Now’ Up for Auction
Thought to be lost, the watch with a hand engraving from Brando himself will hit the block at Phillips this winter.

New York—Another watch from the archive of films featuring Academy Award winner Marlon Brando will be up for auction this winter.
On Dec. 10 the Rolex GMT-Master Ref. 1675 worn by the actor in Francis Ford Coppola’s “Apocalypse Now” will be part of the Phillips New York “Game Changers” sale. The thematic auction is dedicated to watches once owned by people considered game changers in their field.
Released in August 1979, “Apocalypse Now” is seen as one of Coppola’s greatest accomplishments as well as one of Brando’s most iconic performances.
In it, he played the role of Colonel Walter E. Kurtz, a former Green Beret who goes rogue running his own military unit in Cambodia during the Vietnam War.
Brando said he wore the watch, manufactured in 1972, to the set in the Philippines and was told he had to remove it during film because it would stand out.
Brando argued: “If they’re looking at my watch, then I’m not doing my job as an actor.”
He said the filmmakers let him wear the watch, but he decided to remove the bezel, resulting in its unique look.
It also features an engraving on the caseback, “M. Brando,” hand-engraved by Brando himself (pictured below).
In 1995, Brando gave the watch to his daughter, Petra Brando Fischer, as she was getting ready to head to law school at the University of Southern California.
He reportedly handed her a hand-written letter in which he told her he was proud of her accomplishments, then gave her the Rolex GMT-Master and said, “This watch is like a tank. You can do anything you want to it and it will keep on going. I want you to have it as a reminder of how proud I am of you.”
Brando Fischer gifted the watch to her husband, Russel Fischer, on their wedding day in 2003.
The Rolex GMT-Master ref. 1675 is being offered as she received it—without a bezel and fitted on a rubber strap.
The watch was thought to be lost. Its sale in December marks its first time being shown publicly and offered for sale since Brando acquired it in the early 1970s.
A company spokesperson said a pre-sale estimate for the watch has yet to be decided; it will be listed in the catalog as “estimate upon request.”
“Russel and I believe this watch is a piece of movie history that belongs in the hands of a collector who will give it the prominence it deserves,” she said.
A portion of the sale proceeds will assist a charitable foundation the two established, which provides financial support to children who are living with serious hardship due to abuse, neglect, poverty, or disability.
Kruse GWS Auctions set a world record in May when it sold another of Brando’s Rolex watches for nearly $50,000.
Phillips’ “Game Changers” sale Dec. 10 will include collectors’ models from leading watch brands that have “changed the course of watchmaking and watch collecting,” alongside other timepieces notable for their provenance, condition or rarity, like the Jack Nicklaus Rolex Day‐Date announced earlier this year.
The Latest

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

Experience gemstones with greater precision and comfort than ever before.

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.


It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Submit your pieces for a chance to win in this year's competition.

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

Sponsored by Overnight Mountings

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

As part of the transition, Joseph Nicosia has stepped into the role of COO.

Participants now have until Oct. 14 to complete their submissions.

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

FGI President John Orrico is also leaving the company after more than 13 years.

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

The AGTA president was elected for a two-year term on the board of directors.

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.























