Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
Marlon Brando’s ‘Godfather’ Rolex Breaks Record at Auction
A buyer made an offer on the Rolex Datejust that Kruse GWS Auctions couldn’t refuse.

The “Archives of Hollywood & Music Auction” featured a 31 mm stainless steel Rolex Datejust given to Brando after he won the Oscar for Best Actor in 1973 for his portrayal of Don Vito Corleone in “The Godfather.”

It’s fitted with a black leather strap and the name “Vito” is engraved on the back, a nod to the iconic character.
The watch sold for $49,200, more than four times the original estimate of $10,000 to $12,000. It set the record for the most expensive stainless steel Rolex Datejust watch ever sold at auction, Kruse GWS Auctions said.
Brando held onto the watch for a few years before giving it his friend, Academy Award-nominated costume designer Patricia Norris.
The auction featured other Hollywood highlights, including the signed Elvis Presley Graceland purchase contract, which sold for $27,060, and the Catwoman costume worn by Michelle Pfeiffer in “Batman Returns,” which sold for $11,080.
The Brando-owned Rolex is the latest in a line of watches from the brand to exceed expectations and set records at auction. In fact, the title of most expensive wristwatch ever sold at auction currently is held by a Rolex.
The Rolex Daytona that once belonged to Paul Newman (before the “Paul Newman Daytona” was a thing) sold for $17.8 million at Phillips in October 2017.
The Latest

The nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.

BIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.


The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.

Supplier Spotlight Sponsored by GIA

“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

The deadline to submit is June 16.

Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

The miner announced plans to recommence open-pit mining at Kagem.

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.

The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.