GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
WatchesJun 05, 2014
Zenith starts up partnership with The Rolling Stones
LVMH-owned watch brand Zenith just dropped the first limited-edition series of watches it is creating in partnership with The Rolling Stones, who are in the middle of their “14 On Fire” world tour.
Watch industry veteran Jean-Claude Biver, third from left, with The Rolling Stones--from left, Ronnie Wood, Mick Jagger, Keith Richards and Charlie Watts--and Biver’s son at the group’s June 1 concert in Zurich
New York--LVMH-owned watch brand Zenith just dropped the first limited-edition series of watches it is creating in partnership with The Rolling Stones, who are in the middle of their “14 On Fire” world tour.
According to Zenith, the first watch produced as part of the partnership is a specially outfitted version of the El Primero Chronomaster 1969.
Powered by the El Primero 4061 movement, which is visible through the exhibition caseback, the watch has blue and slate gray chronograph counters at 3 and 6 o’clock, respectively, a copy of the original El Primero model from 1969.
The gray 12-hour counter at 6 o’clock is overlaid with the band’s iconic tongue-and-lips logo, and the tongue also is inscribed on the sapphire crystal of the caseback along with the words “The Rollling Stones Edition.”
Zenith will make 250 of the watches, which will be made available to all Zenith-carrying retailers in the fall. The retail price is $9,800.
The brand said this limited-edition series is the first of a number it will produce in conjunction with the band, which got its start in London in 1962.
Said The Rolling Stones: “We are delighted to be teaming up with such a wonderful brand as Zenith for our ’14 On Fire’ tour.”
Jean-Claude Biver, director of the LVMH Group Watch division, and Tom Bennett, who heads Bravado, the merchandising division of Universal Music Group, announced the partnership on June 1 when the Stones played Letzigrund Stadium in Zurich.
Zenith is one of the watch brands owned by Paris-based luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, which also owns Hublot and TAG Heuer.
RELATED CONTENT: Zenith names Breitling executive as new CEO
In April, it was announced that Zenith’s CEO, Jean-Frédéric Dufour, was leaving the brand to head Rolex. By early May, Zenith had chosen a successor, Aldo Magada, who spent the last four years as the international sales and business development director at Breitling. Magada officially begins with the brand on July 1.
Editors' Picks
Sponsored by
More on Watches
The Latest
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
