SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
WatchesMar 02, 2016
Shinola to open as many as 6 US stores next year
Watch company Shinola is mapping out locations for new standalone stores in the United States in 2015, its CEO Steven Bock told National Jeweler.
Shinola has opened a number of new standalone stores in the past few months, including one in Los Angeles, which is pictured here. CEO Steve Bock said that the company could open as many as six new locations next year.
Detroit--Watch and leather goods company Shinola is mapping out locations for new standalone stores in 2015, a strategy which CEO Steven Bock said allows the brand to tell its story and display its products in a consistent way.
The company could open up to six new locations in 2015, a goal that likely will carry through for a few years.
Bock told National Jeweler that the company wants to open five to six stores every year for the next several years, but also notes that for the company, they’re focused less on the quantity and more on finding the right markets and, within those, the right real estate.
“The stores give us the ability to really merchandise and present the brand and all of the component parts of the brand--so all of the different product categories--in a wonderfully consistent way,” Bock said. “And it’s those stores, tied into our website, that are driving the business by combining both web business and (retail stores), allowing our customer to see on our website how we merchandise and what we represent in terms of quality and value and design, and then to go into the store to see and feel the same thing.”
Shinola’s retail presence started with its original store in Detroit and then New York’s TriBeCa neighborhood.
Since then, the company has added locations in Minneapolis, Washington, D.C. and, most recently, in Los Angeles. It also added an international presence when it opened a standalone in London this fall.
Bock said Shinola is opening a store in Chicago within the next 30 days or so and a location in Ann Arbor, Mich. within the first three or four months of 2015.
He declined to give specifics past that, noting that they are still in negotiations for some openings.
When asked about how it will affect the wholesale business, Bock said that Shinola isn’t taking any focus away from that part of the company.
“(Our wholesalers) are doing a fantastic business for us so that within each major retailer we’re expanding, but we’re not looking to expand beyond those major retailers. When it comes to specialty stores, we’re very selective. We’ll expand those, but very gradually and in a very careful way.”
Along the same lines, the company just opened a watch dial manufacturing facility in its Detroit store, which features the dial factory behind a glass wall
Editors' Picks
Sponsored by
so that the public can come in and see the brand’s dials being made. Production is expected to start at the beginning of next year.
“The idea always is to bring in and show the public increasingly more of what we’re doing from a manufacturing standpoint, so they can understand the details, the quality of the work, and can see what’s going on,” Bock said.
By the middle of next year, that store will expand from approximately 4,500 square feet to 11,000 square feet, he said--an expansion which seemingly mirrors the company’s overall growth plans.
“We’re growing quite quickly, but we’re always driven by the key factors that make a Shinola product, a Shinola product. And that is: the design, the value of the components, the quality of the work, the presentation and the consistency of everything we do. So 2014 has been a fantastic year for us, and we look forward to 2015 being very similar.”
More on Watches
The Latest
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
