IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
Longines timing Chrome’s run for the Crown
Longines will have another round of Conquest Classic chronographs ready to go Saturday when California Chrome attempts to become the first horse in 36 years to win the Triple Crown.

Baltimore--Longines will have another round of Conquest Classic chronographs ready to go Saturday when California Chrome attempts to become the first horse in 36 years to win the Triple Crown.
The California-bred colt won the Kentucky Derby and the Preakness Stakes, and will take the Crown if he wins the Belmont Stakes, held at Belmont Park in Elmont, N.Y. The last horse to win the Triple Crown, considered the top accomplishment in thoroughbred horse racing, was Affirmed in 1978.
The Swatch Group-owned watch brand gave California Chrome’s jockey Victor Espinoza, trainer Art Sherman and owners Perry Martin and Steve Coburn its Conquest Classic watches when California Chrome handily won the Derby in Louisville, Ky. and then the Preakness in Baltimore.
Conquest Classic is a line of self-winding mechanical watches Longines created as tribute to the chronographs it began producing for race-goers and jockeys in New York in the late 1800s. The same watch went to each man for both the Derby and the Preakness: a 41 mm model with a black dial.
If California Chrome takes home the Triple Crown Saturday at the Belmont Stakes, the group will receive yet another round of 41 mm Conquest Classic chronographs, this time with a white dial. They also will get Conquest Heritage three-hand models because their horse won the Triple Crown.
Longines, which has been associated with horse racing since the late 1800s, became the official timekeeper of the three races that comprise the Triple Crown--the Derby, Belmont and Preakness--in 2013.
In addition to the watches the brand will award to the winner of the Belmont Stakes on Saturday, Longines will give watches to the winning owner, trainer and jockey of the “Longines Just a Game” race, which will take place prior to the Belmont Stakes.
This year, the brand also is hosting the first Longines Most Elegant Woman at Belmont fashion contest, which those attending the race can enter on site for the chance to win a women’s stainless steel, rose gold and diamond watch from the Conquest Classic collection.
The Latest

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.


From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.























