CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ CollectionThe jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.
WatchesNov 14, 2018
WatchBox Acquires Multi-Platform Timepiece Valuation Service
Chronofy is a mobile app, desktop platform and printed guide that provides guidance for the secondary watch market.
Chronofy is a mobile app, desktop platform and printed guide to help users identify, value, authenticate and sell pre-owned timepieces.
Philadelphia—Pre-owned luxury watch e-commerce platform WatchBox announced it has acquired Chronofy, a valuation subscription service for the secondary watch market.
Launched in 2013, Chronofy includes a mobile app and desktop platform, both of which are updated regularly, as well as the printed Chronofy Watch Guide that’s updated every four months, enabling users to identify, value, authenticate and sell pre-owned timepieces.
It now will serve as the foundation for WatchBox’s newly launched business unit, the company said.
In the new Chronofy division, WatchBox will aim to address the barriers to entry in the secondary watch market, such as pricing knowledge, authenticity, inventory risk and available capital.
Through the service, WatchBox said it offers a pre-owned solution for independent watch retailers, allowing them to accept trade-ins and offer purchasing services to their clients.
Retailers can subscribe to Chronofy for an annual fee. There are three subscription tiers: $375 per year for the Advanced, $475 for Pro and $675 for Pro Plus; visit the website for more information on what each of those tiers includes.
Custom package options are also available for multi-store or large user groups, according to the website.
Interested retailers and watch dealers can try a free Chronofy membership trial by going to Chronofy.com or contacting Mike Manjos at mmanjos@chronofy.com or 203-550-2709.
“It is really about putting the customer first,” WatchBox President and COO Amanda Ellison said.
“Today’s customer wants to be able to buy, sell and trade their watches in one fell swoop, and Chronofy’s purchase guarantee allows jewelers to confidently accept trades without assuming the inventory risk. Combined with WatchBox’s ability to buy pre-owned watches, we now empower retailers to meet the needs of clients that are currently being driven to other channels.”
Launched in 2013, Chronofy includes a mobile app and desktop platform, both of which are updated regularly, as well as the printed Chronofy Watch Guide that’s updated every four months, enabling users to identify, value, authenticate and sell pre-owned timepieces.
It now will serve as the foundation for WatchBox’s newly launched business unit, the company said.
In the new Chronofy division, WatchBox will aim to address the barriers to entry in the secondary watch market, such as pricing knowledge, authenticity, inventory risk and available capital.
Through the service, WatchBox said it offers a pre-owned solution for independent watch retailers, allowing them to accept trade-ins and offer purchasing services to their clients.
Retailers can subscribe to Chronofy for an annual fee. There are three subscription tiers: $375 per year for the Advanced, $475 for Pro and $675 for Pro Plus; visit the website for more information on what each of those tiers includes.
Custom package options are also available for multi-store or large user groups, according to the website.
Interested retailers and watch dealers can try a free Chronofy membership trial by going to Chronofy.com or contacting Mike Manjos at mmanjos@chronofy.com or 203-550-2709.
“It is really about putting the customer first,” WatchBox President and COO Amanda Ellison said.
“Today’s customer wants to be able to buy, sell and trade their watches in one fell swoop, and Chronofy’s purchase guarantee allows jewelers to confidently accept trades without assuming the inventory risk. Combined with WatchBox’s ability to buy pre-owned watches, we now empower retailers to meet the needs of clients that are currently being driven to other channels.”
More on Watches
The Latest
ColumnistsMay 21, 2025
Edahn’s Take: Analyzing the 2025 ‘$100 Million Supersellers’ List In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.
MajorsMay 21, 2025
Beyoncé Dons Brilliant Earth Necklace During Cowboy Carter TourThe bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 21, 2025
Gem Legacy Expands Advisory CouncilThe nonprofit focused on mining communities in East Africa has added three new members to its advisory council.
Weekly QuizMay 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMay 20, 2025
Annie Doresca to Lead DCA as New CEO, PresidentCurrent Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.
FinancialsMay 20, 2025
QVC Group to Voluntarily Delist from NasdaqThe company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
ColumnistsMay 20, 2025
Peter Smith: Leading Through ChangeCommunicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.
IndependentsMay 20, 2025
Luis Morais Opens Flagship, Launches Collection Celebrating 25 YearsThe “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.
MajorsMay 20, 2025
Tanishq Opens Seventh U.S. StoreTanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.
FinancialsMay 19, 2025
Jewelry Sales a Standout for Richemont in 2024Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.
Events & AwardsMay 19, 2025
NAJA Opens Scholarship Applications for 2025Two scholarships are available, one for new and non-members and another for NAJA certified members.
IndependentsMay 19, 2025
Day’s Jewelers to Open Ninth LocationThe retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.
SourcingMay 19, 2025
State of Colored Stones: The Big Three in the Modern WorldSapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online StorefrontPlus, parent company Saks Global announces plans to cut ties with up to 600 vendors.
Recorded WebinarsMay 16, 2025
Watch: Physical Retail Is Not DeadPeter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.
CollectionsMay 16, 2025
Piece of the Week: Tejen’s ‘Candy Bowl’ Torque NecklaceThe necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’sA private American collector purchased the 10-carat fancy vivid blue diamond.
CollectionsMay 15, 2025
Jessica McCormack’s ‘Fruit Salad’ Collection Is Fresh for SummerThe designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With DisabilitiesAround 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at ConvergeThe event is also accepting poster submissions now through June 16.
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.
