IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
WatchesNov 14, 2018
WatchBox Acquires Multi-Platform Timepiece Valuation Service
Chronofy is a mobile app, desktop platform and printed guide that provides guidance for the secondary watch market.
Chronofy is a mobile app, desktop platform and printed guide to help users identify, value, authenticate and sell pre-owned timepieces.
Philadelphia—Pre-owned luxury watch e-commerce platform WatchBox announced it has acquired Chronofy, a valuation subscription service for the secondary watch market.
Launched in 2013, Chronofy includes a mobile app and desktop platform, both of which are updated regularly, as well as the printed Chronofy Watch Guide that’s updated every four months, enabling users to identify, value, authenticate and sell pre-owned timepieces.
It now will serve as the foundation for WatchBox’s newly launched business unit, the company said.
In the new Chronofy division, WatchBox will aim to address the barriers to entry in the secondary watch market, such as pricing knowledge, authenticity, inventory risk and available capital.
Through the service, WatchBox said it offers a pre-owned solution for independent watch retailers, allowing them to accept trade-ins and offer purchasing services to their clients.
Retailers can subscribe to Chronofy for an annual fee. There are three subscription tiers: $375 per year for the Advanced, $475 for Pro and $675 for Pro Plus; visit the website for more information on what each of those tiers includes.
Custom package options are also available for multi-store or large user groups, according to the website.
Interested retailers and watch dealers can try a free Chronofy membership trial by going to Chronofy.com or contacting Mike Manjos at mmanjos@chronofy.com or 203-550-2709.
“It is really about putting the customer first,” WatchBox President and COO Amanda Ellison said.
“Today’s customer wants to be able to buy, sell and trade their watches in one fell swoop, and Chronofy’s purchase guarantee allows jewelers to confidently accept trades without assuming the inventory risk. Combined with WatchBox’s ability to buy pre-owned watches, we now empower retailers to meet the needs of clients that are currently being driven to other channels.”
Launched in 2013, Chronofy includes a mobile app and desktop platform, both of which are updated regularly, as well as the printed Chronofy Watch Guide that’s updated every four months, enabling users to identify, value, authenticate and sell pre-owned timepieces.
It now will serve as the foundation for WatchBox’s newly launched business unit, the company said.
In the new Chronofy division, WatchBox will aim to address the barriers to entry in the secondary watch market, such as pricing knowledge, authenticity, inventory risk and available capital.
Through the service, WatchBox said it offers a pre-owned solution for independent watch retailers, allowing them to accept trade-ins and offer purchasing services to their clients.
Retailers can subscribe to Chronofy for an annual fee. There are three subscription tiers: $375 per year for the Advanced, $475 for Pro and $675 for Pro Plus; visit the website for more information on what each of those tiers includes.
Custom package options are also available for multi-store or large user groups, according to the website.
Interested retailers and watch dealers can try a free Chronofy membership trial by going to Chronofy.com or contacting Mike Manjos at mmanjos@chronofy.com or 203-550-2709.
“It is really about putting the customer first,” WatchBox President and COO Amanda Ellison said.
“Today’s customer wants to be able to buy, sell and trade their watches in one fell swoop, and Chronofy’s purchase guarantee allows jewelers to confidently accept trades without assuming the inventory risk. Combined with WatchBox’s ability to buy pre-owned watches, we now empower retailers to meet the needs of clients that are currently being driven to other channels.”
Editors' Picks
Sponsored by
More on Watches
The Latest
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
MajorsApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
