IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
WatchesNov 14, 2018
WatchBox Acquires Multi-Platform Timepiece Valuation Service
Chronofy is a mobile app, desktop platform and printed guide that provides guidance for the secondary watch market.
Chronofy is a mobile app, desktop platform and printed guide to help users identify, value, authenticate and sell pre-owned timepieces.
Philadelphia—Pre-owned luxury watch e-commerce platform WatchBox announced it has acquired Chronofy, a valuation subscription service for the secondary watch market.
Launched in 2013, Chronofy includes a mobile app and desktop platform, both of which are updated regularly, as well as the printed Chronofy Watch Guide that’s updated every four months, enabling users to identify, value, authenticate and sell pre-owned timepieces.
It now will serve as the foundation for WatchBox’s newly launched business unit, the company said.
In the new Chronofy division, WatchBox will aim to address the barriers to entry in the secondary watch market, such as pricing knowledge, authenticity, inventory risk and available capital.
Through the service, WatchBox said it offers a pre-owned solution for independent watch retailers, allowing them to accept trade-ins and offer purchasing services to their clients.
Retailers can subscribe to Chronofy for an annual fee. There are three subscription tiers: $375 per year for the Advanced, $475 for Pro and $675 for Pro Plus; visit the website for more information on what each of those tiers includes.
Custom package options are also available for multi-store or large user groups, according to the website.
Interested retailers and watch dealers can try a free Chronofy membership trial by going to Chronofy.com or contacting Mike Manjos at mmanjos@chronofy.com or 203-550-2709.
“It is really about putting the customer first,” WatchBox President and COO Amanda Ellison said.
“Today’s customer wants to be able to buy, sell and trade their watches in one fell swoop, and Chronofy’s purchase guarantee allows jewelers to confidently accept trades without assuming the inventory risk. Combined with WatchBox’s ability to buy pre-owned watches, we now empower retailers to meet the needs of clients that are currently being driven to other channels.”
Launched in 2013, Chronofy includes a mobile app and desktop platform, both of which are updated regularly, as well as the printed Chronofy Watch Guide that’s updated every four months, enabling users to identify, value, authenticate and sell pre-owned timepieces.
It now will serve as the foundation for WatchBox’s newly launched business unit, the company said.
In the new Chronofy division, WatchBox will aim to address the barriers to entry in the secondary watch market, such as pricing knowledge, authenticity, inventory risk and available capital.
Through the service, WatchBox said it offers a pre-owned solution for independent watch retailers, allowing them to accept trade-ins and offer purchasing services to their clients.
Retailers can subscribe to Chronofy for an annual fee. There are three subscription tiers: $375 per year for the Advanced, $475 for Pro and $675 for Pro Plus; visit the website for more information on what each of those tiers includes.
Custom package options are also available for multi-store or large user groups, according to the website.
Interested retailers and watch dealers can try a free Chronofy membership trial by going to Chronofy.com or contacting Mike Manjos at mmanjos@chronofy.com or 203-550-2709.
“It is really about putting the customer first,” WatchBox President and COO Amanda Ellison said.
“Today’s customer wants to be able to buy, sell and trade their watches in one fell swoop, and Chronofy’s purchase guarantee allows jewelers to confidently accept trades without assuming the inventory risk. Combined with WatchBox’s ability to buy pre-owned watches, we now empower retailers to meet the needs of clients that are currently being driven to other channels.”
Editors' Picks
Sponsored by
More on Watches
The Latest
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
