As demand for custom jewelry grows, the company is expanding its services to support retailers.
At Baselworld, Omega introduces the Master
The Swatch Group-owned brand debuted what it is calling its most advanced automatic watch ever, a timepiece certified as a “Master Chronometer.”
Basel--Omega is going a step beyond the standards set by COSC, the certification system of the Official Swiss Chronometer Testing System, by having its watches also meet a new set of criteria that designates them as a “Master Chronometer.”
The criteria includes: the average daily functioning of the watch in six positions; the precision of the watch when its power reserve is between zero and two-thirds; and the ability of the watch and its movement to function when exposed to magnetic field of up to 15,000 gauss. In laymen’s terms, this means the watch could basically be worn during an MRI and still work.
The first Omega collection with METAS certification--which the brand says is the world’s first watch considered a “Master Chronometer”--will be the 39 mm Globemaster, which will be delivered to retailers in October. Globemaster watches will range in price from $7,700 to $21,000 retail.
The second round of watches certified as Master Chronometers will be in the De Ville Hour Vision collection, though those are set for later delivery.
Also at Baselworld, Omega continued its Side of the Moon series with the 44.25 mm “White Side of the Moon” watch, a compliment to the Dark and Gray sides of the moon watches introduced last year, which are all in the Speedmaster collection.
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