Sourcing

These 3 Companies Want to Help the Trade Be ‘Ethical in Action’

SourcingNov 30, 2020

These 3 Companies Want to Help the Trade Be ‘Ethical in Action’

The initiative’s inaugural project is a design challenge culminating in an auction to benefit three organizations focused on justice and equity in the industry.

20201130_Ethical-in-Action.jpg
The @ethical_in_action Instagram account has launched a bracket-style design competition that will end in an auction to benefit three organizations fighting for the rights of those working in gems and jewelry.

Vancouver, Wash.—A new initiative aims to educate industry businesses on responsible practices, and the mission of its first project is to address some negative aspects of the trade.

At the beginning of the summer, Susan Fauman, owner of and metalsmith behind Susan Fauman Jewelry, was diving deeper into how she could be more responsible in her business.

She reached out to Eric Braunwart of Columbia Gem House, a leader in the area who has made it a focus of his business for decades, with questions.

After hours of picking his brain and learning from his insights into advocating for human rights and safe working conditions, the discussion led to many more with Sabrina Hoffman, maker and owner of Dally + Toil.

Together, Fauman and Hoffman created a plan to raise awareness both in the industry and among consumers about the problems that exist in the world of gems and jewelry.

What resulted was the Instagram account @ethical_in_action, designed to be a space to learn about ethical and responsible practices and materials.

They also created the initiative’s inaugural project—a design challenge that will culminate in an auction to benefit three organizations focused on justice and equity in the jewelry industry.

They enlisted 25 designers, who have donated their time and metalsmithing skills to the cause.

Washington-based Columbia Gem House also got in on the project, providing gemstones to the participating designers. Everyone received a turquoise and chalcedony accent stone (as seen in the post below) as well as a variation on the sapphire slice.

(The Instagram caption also includes the list of participating metalsmiths.)

The minimum requirement was to use the sapphire slice.


Starting on Thanksgiving, the initiative held a “battle-style bracket vote” through Columbia Gem House’s Instagram account.

They started by posting everyone’s pieces that day, followed by the first head-to-head on Friday during which followers voted through the poll feature in Instagram Stories.

Votes were held again Saturday and Sunday, with the latter resulting in one winner and two runners up.

The winners will be announced on the Columbia Gem House page today (Nov. 30).

The winner will receive a $250 gift card to Columbia Gem House and two runners-up will each get $100 gift cards.

Tomorrow (Dec. 1), which is Giving Tuesday, the creations will be posted on @ethical_in_action along with information and backstories of both the pieces and the designers behind them.

The auction will follow
on the account from Dec. 4-6.

The three organizations benefitting from Ethical in Action will be We Wield the Hammer, a metalsmithing program for women and girls of African descent; the Peoples Training and Research Center, an organization focused on improving worker health and safety in India; and the Bonded Labour Liberation Front, which works toward the total eradication of bonded labor, injustice, illiteracy, inequality and poverty in South Asia.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Lisa Bayer
Events & AwardsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

Tiffany & co diamond ring
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online Sale

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

Tom Heap
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, Watches

Former Sotheby’s executive Tom Heap has taken on the London-based role.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

NYPD robbery media
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery Suspects

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Weekly QuizMar 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Georgia May Jagger in Tommy Hilfiger campaign
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, Women

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

Marco Bicego Art of Craft Campaign Imagery
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Couture Time to Watches logo
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This Year

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Macy’s New York City Herald Square flagship
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’s

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

Jwaneng Diamond
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ Diamond

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Tiffany & Co.’s Three Jean Schlumberger for Tiffany & Co. Archives Brooches
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars Win

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

Women wearing Zales jewelry
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen Banner

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

Hand holding shopping bags
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

26.36 carat round brilliant cut white diamond
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at Auction

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

JCK Rocks Nelly Graphic
Events & AwardsMar 19, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

Lady Wardington and diamond-clip brooch
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161K

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

My Next Question Episode 3 guest Johnny Nelson
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny Nelson

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Stuller The Basics of Jewelry
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Mark and Candy Udell on stage at the 2026 Gem Awards
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

Winter Tourmaline
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

Natalie Portman in Tiffany & Co. Jewelry
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New Ambassador

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

Jean-Marc Duplaix
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEO

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Anne Hathaway and Rose Byrne
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After Another

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Tag Heuer CEO Béatrice Goasglas
WatchesMar 16, 2026
TAG Heuer Has a New CEO

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

Ben Bridge Jeweler Honolulu boutique
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu Boutique

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

Bonhams fine jewelry Paris
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy