Sourcing

These 3 Companies Want to Help the Trade Be ‘Ethical in Action’

SourcingNov 30, 2020

These 3 Companies Want to Help the Trade Be ‘Ethical in Action’

The initiative’s inaugural project is a design challenge culminating in an auction to benefit three organizations focused on justice and equity in the industry.

20201130_Ethical-in-Action.jpg
The @ethical_in_action Instagram account has launched a bracket-style design competition that will end in an auction to benefit three organizations fighting for the rights of those working in gems and jewelry.

Vancouver, Wash.—A new initiative aims to educate industry businesses on responsible practices, and the mission of its first project is to address some negative aspects of the trade.

At the beginning of the summer, Susan Fauman, owner of and metalsmith behind Susan Fauman Jewelry, was diving deeper into how she could be more responsible in her business.

She reached out to Eric Braunwart of Columbia Gem House, a leader in the area who has made it a focus of his business for decades, with questions.

After hours of picking his brain and learning from his insights into advocating for human rights and safe working conditions, the discussion led to many more with Sabrina Hoffman, maker and owner of Dally + Toil.

Together, Fauman and Hoffman created a plan to raise awareness both in the industry and among consumers about the problems that exist in the world of gems and jewelry.

What resulted was the Instagram account @ethical_in_action, designed to be a space to learn about ethical and responsible practices and materials.

They also created the initiative’s inaugural project—a design challenge that will culminate in an auction to benefit three organizations focused on justice and equity in the jewelry industry.

They enlisted 25 designers, who have donated their time and metalsmithing skills to the cause.

Washington-based Columbia Gem House also got in on the project, providing gemstones to the participating designers. Everyone received a turquoise and chalcedony accent stone (as seen in the post below) as well as a variation on the sapphire slice.

(The Instagram caption also includes the list of participating metalsmiths.)

The minimum requirement was to use the sapphire slice.


Starting on Thanksgiving, the initiative held a “battle-style bracket vote” through Columbia Gem House’s Instagram account.

They started by posting everyone’s pieces that day, followed by the first head-to-head on Friday during which followers voted through the poll feature in Instagram Stories.

Votes were held again Saturday and Sunday, with the latter resulting in one winner and two runners up.

The winners will be announced on the Columbia Gem House page today (Nov. 30).

The winner will receive a $250 gift card to Columbia Gem House and two runners-up will each get $100 gift cards.

Tomorrow (Dec. 1), which is Giving Tuesday, the creations will be posted on @ethical_in_action along with information and backstories of both the pieces and the designers behind them.

The auction will follow
on the account from Dec. 4-6.

The three organizations benefitting from Ethical in Action will be We Wield the Hammer, a metalsmithing program for women and girls of African descent; the Peoples Training and Research Center, an organization focused on improving worker health and safety in India; and the Bonded Labour Liberation Front, which works toward the total eradication of bonded labor, injustice, illiteracy, inequality and poverty in South Asia.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Miley Cyrus and Maxx Morando Engagement Ring
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement Ring

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

Costco store
MajorsDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Shoppers in a mall
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving Weekend

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Faberge The Winter Egg
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30M

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

Weekly QuizNov 20, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Vera Wang Love lab grown diamond engagement ring
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price Points

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

Briony Raymond holding Briony Raymond Eau De Parfum
CollectionsDec 02, 2025
Briony Raymond Introduces First Fragrance

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Lee Krombholz, Michael Coan, Donna DeLucia, Joanna Joy Seetoo
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education Foundation

In addition, a slate of new officers and trustees were appointed to the board.

Retail Jewelers Organization logo
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail Member

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Empress Eugénie pearl and diamond tiara
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry Heist

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

Van Cleef & Arpels zipper necklace Christies
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ Collection

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Lustig Jewelers employees in store
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago Jeweler

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

Retrouvaí Classic Diamond Domino Necklace and Kwiat Entwine Platinum and Diamond Drop Earrings
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift Guide

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

Movado Connect 2.0 watches
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury Watches

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior Pumpkin Ring
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin Ring

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

Greenwich St. Jewelers Embrace Your True Colors Holiday Campaign
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday Campaign

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Alejandro Cuellar
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the Americas

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.

Grandview Klein scholarships
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in Namibia

The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

Margaret “Maggie” Hoisik
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik Dies

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

Finestar manufacturing
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in Johannesburg

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

State Property Toadstool Pendant
TrendsNov 25, 2025
Amanda’s Style File: Polka Dots

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Stock image of gavel and books
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen Jewelry

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA executives John Koivula, Kathryn Kimmel, Susan Jacques, Tom Moses, Alice Keller, James E. Shigley
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest Honor

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

20251124_MNQ social media etiquette header.jpg
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media Etiquette

Social media experts spoke about protecting brand reputation through behaving mindfully online.

Breitling house of brands
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal Genève

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

Cynthia Erivo in Muse’s Have a Heart x Cynthia Erivo Collection
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' Sequel

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy