Sourcing

These 3 Companies Want to Help the Trade Be ‘Ethical in Action’

SourcingNov 30, 2020

These 3 Companies Want to Help the Trade Be ‘Ethical in Action’

The initiative’s inaugural project is a design challenge culminating in an auction to benefit three organizations focused on justice and equity in the industry.

20201130_Ethical-in-Action.jpg
The @ethical_in_action Instagram account has launched a bracket-style design competition that will end in an auction to benefit three organizations fighting for the rights of those working in gems and jewelry.

Vancouver, Wash.—A new initiative aims to educate industry businesses on responsible practices, and the mission of its first project is to address some negative aspects of the trade.

At the beginning of the summer, Susan Fauman, owner of and metalsmith behind Susan Fauman Jewelry, was diving deeper into how she could be more responsible in her business.

She reached out to Eric Braunwart of Columbia Gem House, a leader in the area who has made it a focus of his business for decades, with questions.

After hours of picking his brain and learning from his insights into advocating for human rights and safe working conditions, the discussion led to many more with Sabrina Hoffman, maker and owner of Dally + Toil.

Together, Fauman and Hoffman created a plan to raise awareness both in the industry and among consumers about the problems that exist in the world of gems and jewelry.

What resulted was the Instagram account @ethical_in_action, designed to be a space to learn about ethical and responsible practices and materials.

They also created the initiative’s inaugural project—a design challenge that will culminate in an auction to benefit three organizations focused on justice and equity in the jewelry industry.

They enlisted 25 designers, who have donated their time and metalsmithing skills to the cause.

Washington-based Columbia Gem House also got in on the project, providing gemstones to the participating designers. Everyone received a turquoise and chalcedony accent stone (as seen in the post below) as well as a variation on the sapphire slice.

(The Instagram caption also includes the list of participating metalsmiths.)

The minimum requirement was to use the sapphire slice.


Starting on Thanksgiving, the initiative held a “battle-style bracket vote” through Columbia Gem House’s Instagram account.

They started by posting everyone’s pieces that day, followed by the first head-to-head on Friday during which followers voted through the poll feature in Instagram Stories.

Votes were held again Saturday and Sunday, with the latter resulting in one winner and two runners up.

The winners will be announced on the Columbia Gem House page today (Nov. 30).

The winner will receive a $250 gift card to Columbia Gem House and two runners-up will each get $100 gift cards.

Tomorrow (Dec. 1), which is Giving Tuesday, the creations will be posted on @ethical_in_action along with information and backstories of both the pieces and the designers behind them.

The auction will follow
on the account from Dec. 4-6.

The three organizations benefitting from Ethical in Action will be We Wield the Hammer, a metalsmithing program for women and girls of African descent; the Peoples Training and Research Center, an organization focused on improving worker health and safety in India; and the Bonded Labour Liberation Front, which works toward the total eradication of bonded labor, injustice, illiteracy, inequality and poverty in South Asia.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

National Jeweler columnist and Smart Age founder and CEO Emmanuel Raheb
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri Puzzle Collection Campaign Imagery
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ Collection

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

Ashley Longshore in Buddha Mama jewelry
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in Dallas

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Tom Moses examining the “Motswedi” diamond
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Weekly QuizMar 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Oscar Heyman Spring Catalog Aquamarine and Diamond Necklace and Platinum Opal, Sapphire, Emerald, Diamond Bracelet
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring Catalog

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Diavik Diamond Mine winter aerial shot
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from Diavik

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Tanishq Westborough Massachusetts store
MajorsMar 30, 2026
Tanishq Opens First New England Location

The store opening marks the 10th United States location for the India-based jewelry retailer.

Saks Fifth Avenue door sign
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 Stores

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

Jimmy West celebrating 40 years with Leading Jewelers Guild
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

Itä Yari Whirl Ring Tesoro
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the Story

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Citizen Watch America President Jeffrey Cohen
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th Anniversary

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

Peter Smith Essentially Human: On Sales and Salespeople
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

Lionheart Cassandane Collection Campaign
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

Instappraise NAJA
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New Scholarship

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

CASE Awards Graphic
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE Awards

The deadline for entries in the jewelry design competition has been extended to April 3.

Industry journalist Rob Bates
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

AMNH Beryl
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals Database

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

Boochier Flower Puff Campaign
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine Jewelry

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Community for Ethical Jewelry logo
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage Webinar

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Lisa Bayer
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

Tiffany & co diamond ring
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online Sale

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

AGTA GemFair Tucson
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Tom Heap
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, Watches

Former Sotheby’s executive Tom Heap has taken on the London-based role.

NYPD robbery media
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery Suspects

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Georgia May Jagger in Tommy Hilfiger campaign
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, Women

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy