The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Mark Patterson Wins Contest to Redesign DEF Bracelet
The California-based jewelry designer has created a new look for the Diamond Empowerment Fund’s Green Bracelet.

New York--California-based jewelry designer Mark Patterson has been named the winner of the Diamond Empowerment Fund’s bracelet redesign contest.
The original DEF bracelet, known as the Green Bracelet, was comprised of malachite beads with a small piece of rough suspended in a diamond-shaped, gold-plated charm.
On Tuesday, DEF announced the winner: Mark Patterson, the Newport Beach, Calif.-based jewelry designer who started his eponymous brand in 1985.
Patterson made his bracelet in two sizes on an adjustable braided leather cord with a gold-plated diamond-shaped charm.
The charm is reversible; on one side is DEF’s tagline, Diamonds Do Good, while the other is set with a polished white diamond that is Kimberley Process certified.
Patterson said he and his wife Josette collaborated on the design, as always.
“We knew that a key element that we wanted to incorporate was making it reversible so that the inspiration message could be either a private reminder to the wearer or a public statement to ‘do good,’” he said.
He added that he designed the “do good” message to look like graffiti in order to give it a “young, hip feel.”
Patterson slipped a slice of chrysoprase into the charm, fulfilling the need for the bracelet to have a green element while also paying homage to the land where the bracelet is being manufactured, China.
He said he and his wife, who is a sculptor and ceramic artist, used the slice, or “shard,” of chrysoprase as a nod specifically to Jingdizhen, China, the town where porcelain was first fired some 2,000 years ago.
Hong Kong-based retailer and manufacturer Chow Tai Fook will make the new Green Bracelet, which will be available on DiamondsDo.Good.com for a “suggested donation” of $125 beginning in September. The bracelets will be available for retailers in the fall.
As part of his prize, Patterson will receive a trip to China to meet Chow Tai Fook’s managing director, Kent Wong, and visit jewelry stores in Hong Kong and mainland China.
Other Couture designers who submitted notable designs for the new Green Bracelet were
Design entries had to be unisex, include at least one Kimberley Process-compliant diamond, contain the color green and be able to be priced at $125 retail.
The Latest

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Longtime industry executive Beth Miller has taken on the role.

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.























