The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
Alrosa, De Beers Note Muted Demand for Diamonds
Diamond sales for both are lagging behind last year due to a few factors.

New York—Diamond sales for both De Beers Group and Alrosa are lagging behind last year due to macroeconomic conditions and continuing issues with financing in India, the companies said.
De Beers announced Tuesday that in its fourth sales cycle of the year, sightholders and auction customers purchased $415 million in rough diamonds, a 25 percent drop from $554 million in the same period last year.
It is also a decline from the third sales cycle when rough diamond sales reached $581 million.
To date in 2019, De Beers’ rough diamond sales have totaled $1.99 billion, down from $2.31 billion in the same period last year.
CEO Bruce Cleaver pointed to the “backdrop of macroeconomic uncertainty” and noted that the industry is entering a seasonally slower period for rough diamond sales because factories in India will close for the standard summer break.
Here is a chart outlining De Beers’ sales so far in 2019.
2018 2019 First sales cycle $672 million $500 million Second $563 million $496 million Third $524 million $581 million Fourth $554 million $415 million (provisional) Fifth $581 million Sixth $533 million Seventh $503 million Eighth $482 million Ninth $442 million Tenth $544 million
Meanwhile, rival Alrosa reported last week that April sales of rough and polished diamonds totaled $318.7 million, down 21 percent from sales of $405.3 million in April of last year.
Rough diamond sales amounted to $315.8 million, compared with $396.2 million in April 2018, while polished sales declined more sharply, dropping from $9.1 million to $2.9 million.
Year-to-date, Alrosa has sold $1.32 billion in rough and polished diamonds, down 34 percent from $2.01 billion at this point last year.
Evgeny Agureev, the director of Alrosa’s United Sales Organization, called global demand for diamonds “somewhat weaker” so far this year, due to mid-stream Indian companies still struggling to access affordable financing and the inherent cyclicality of the market.
He said: “The company maintains a moderately positive outlook for the foreseeable future, expecting the market situation to improve in the second half of the year.”The Latest

The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.

The “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.


Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.



























