The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
De Beers’ Rough Diamond Sales Dip to $630M
The diamond miner and marketer’s sales were down 5 percent in the fourth sales cycle of the year, the first time they have decreased this year.

London--For the first time this year, rough diamond sales were down for De Beers.
The miner and marketer said Tuesday that preliminary results indicated rough diamond sales totaled $630 million in the fourth sales cycle of the year, down from the revised $666 million total reported in the third cycle.
Results from the fourth sales cycle, which ran up to May 23, include auction sales as well as the sight De Beers held from May 16 to 20 in Gaborone, Botswana.
Since it began disclosing rough diamond sales data on a cycle-by-cycle basis at the beginning of this year--a move designed to increase transparency so the market doesn’t “rely on rumors” when it comes to rough diamond prices--De Beers has reported consistent rough sales increases, though the fourth sales-cycle slowdown is not entirely unexpected. It is a period of the year when rough diamonds sales historically have been lower.
In its first sales cycle of the year, the company said rough diamond sales totaled $545 million in January after a positive holiday season. This was followed by another bump to $617 million in the second sales cycle.
De Beers holds 10 sights throughout the year.
“As normal seasonal trends return to the market, we are encouraged by the continued stability of demand for rough diamonds shown in the fourth sales cycle of 2016,” De Beers CEO Philippe Mellier said.
The Latest

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.


In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

























