Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Louis Vuitton Wants to Turn This Dark Diamond into Jewelry
Called the Sewelô, it weighs 1,758 carats and was mined in Botswana.

Vancouver—Lucara Diamond Corp., the mining company that has turned up two 1,000-carat-plus diamonds in four years, just found a home for another big stone.
The company announced Wednesday it’s collaborating with iconic French fashion brand Louis Vuitton and diamond manufacturer HB Company to cut the 1,758-carat Sewelô diamond and turn it into a jewelry collection.
It is the second-largest gem-quality, or near gem-quality, diamond ever found, ranking behind only the 3,106-carat Cullinan.
Lucara recovered the stone last April from its Karowe Diamond Mine in Botswana.
Karowe is the same mine where Lucara found the 1,109-carat Lesedi La Rona, but the Sewelô is not likely to produce the same quality of stones as the Lesedi, which yielded a 302-carat D-color diamond, among others.
The Sewelô looks dark, like an industrial diamond, and has been characterized as “near-gem of variable quality,” with recent analysis confirming: manufacturers will be able to cut some higher-quality white diamonds from it.
HB Company, which is based in Antwerp, will work with Lucara and Louis Vuitton to plan, cut and polish the diamond.
Lucara said it will receive an immaterial amount of money up front for the rough but will retain a 50 percent interest in the polished diamonds that result. Five percent of all retail sale proceeds from the jewelry collection will be invested in community-based initiatives in Botswana that Lucara undertakes.
Louis Vuitton is one of a handful of top fashion brands putting more emphasis on fine jewelry, adding two former Tiffany executives to its staff in recent years.
The brand named Francesca Amfitheatrof its new artistic director of watches and jewelry in April 2018. Amfitheatrof was the former design director at Tiffany.
In October of that same year, Tiffany marketing executive Catherine Lacaze became Louis Vuitton’s director of jewelry and watches.
The Latest

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.


Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.

Columnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.

Peter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.

The retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.

The Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.

Associate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

An additional 25 percent tariff has been added to the previously announced 25 percent.

The jewelry and accessories retailer plans to close 18 stores as part of the proceedings.

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.