From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Rubies Take Center Stage on ‘Sunday Morning’
The CBS morning talk show just aired a segment on the gemstone that included Elizabeth Taylor, Irving Berlin and this outstanding Oscar Heyman necklace.

New York—Gem lovers who were up early this past Sunday got a rare, and red, treat.
“CBS Sunday Morning” aired a nearly-four-minute segment on the history and allure of rubies, the red gem that evokes romance and luxury.
Jane Pauley introduced “A Real Gem” while standing in front of a suite of ruby jewelry from Oscar Heyman and telling viewers that the gem is “perfect for Valentine’s Day.”
The segment opens with—who else? —jewelry lover Elizabeth Taylor in the Cartier ruby and diamond parure given to her by third husband Mike Todd.
It goes on to mention composer Irving Berlin, who bought wife Ellen a ruby ring to celebrate their 40th anniversary and, of course, could not exclude the most expensive ruby of all time—the 25.59-carat “Sunrise Ruby.”
The Burmese gemstone sold for $30.3 million at Sotheby’s Geneva in May 2015.
“If you look at a top quality, gem-quality ruby versus the top quality of a diamond—let’s say they’re 5 carats each—the ruby is going to be much rarer and much more expensive than that top-quality diamond because they’re much harder to find,” Christie’s Daphne Lingon told journalist Serena Altschul while showing her several pieces, including a ruby-set Van Cleef & Arpels zipper necklace.
You can see the full segment, “A Real Gem,” below.
WATCH: The “CBS Sunday Morning” Segment on Rubies
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.























