The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Graff Unveils First Diamonds Cut from 1,109-Carat Stone
The company said it expects Lesedi La Rona, the second largest rough diamond ever found, to yield 60 diamonds.

London—After more than a year of detailed analysis, cutting and polishing by a team of experts, Graff Diamonds has begun unveiling the diamonds cleaved from the 1,109-carat Lesedi La Rona.
Mining company Lucara recovered the Type IIa diamond, which weighed 1,111 carats before cleaning, at its Karowe mine in Botswana in November 2015.
It was huge diamond mining news, as the stone that would later be dubbed “Lesedi La Rona,” or “Our Light” in Setswana, was the second largest rough diamond ever found. It is topped only by the 3,106-carat Cullinan unearthed in South Africa in January 1905.
Lesedi La Rona went up for auction at Sotheby’s London in June 2016, where it was expected to go for more than $70 million but did not sell.
RELATED CONTENT: Why the Biggest Rough Diamond in a Century Failed to SellIn September 2017, almost two years after the diamond’s discovery, Lucara announced that Graff Diamonds—which is owned by billionaire diamantaire Laurence Graff, known as the Harry Winston of the modern age—had paid $53 million for the tennis-ball sized stone.
The 1,109-carat diamond was a natural addition to the company’s inventory—at the time of purchase, Graff Diamonds already owned a 373.72-carat chunk that broke off the Lesedi La Rona, paying $17.5 million for it.
Now, Graff has started to reveal the cut and polished stones resulting from this history-making piece of rough.
Graff Diamonds is not releasing detailed information about how many diamonds have been cut from Lesedi La Rona so far, saying only that it expects the stone to yield about 60 diamonds ranging in size from less than a carat to more than 100 carats, with the main stone, which will be the most exceptional, still in polishing.
The company said each will be D color and of “exceptional clarity,” and will be graded by the Gemological Institute of America before being inscribed with “Graff, Lesedi La Rona” and a unique GIA ID number.
When asked about the progress on the 373.72-carat rough diamond it also owns, a company spokesperson said that for now, its focus is on the Lesedi La Rona.
The Latest

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.


The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.























