It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
De Beers’ Sixth-Cycle Sales Down 8% YOY
The diamond miner and marketer’s sightholder and auction sales totaled $530 million.

Gaborone, Botswana—De Beers’ rough diamond sales were down 8 percent year-over-year in its latest round of sightholder and auction sales.
Revenue for the sixth sales cycle of 2018 totaled $530 million, compared with $576 million the same period last year.
De Beers’ diamond revenue also declined when compared with the fifth sales cycle, with actual sales for that period reported at $581 million, a revision from the preliminary figure of $575 million given in July.
CEO Bruce Cleaver said sixth-cycle sales were in line with company expectations for the seasonally quieter summer period, when many who work in the industry’s midstream sector are on break.
Overall, De Beers’ 2018 sales are pacing slightly behind 2017, totaling $3.24 billion to date, compared with $3.51 billion at the same point last year.
Here is a chart showing the year-over-year comparison for De Beers’ rough diamond sales to date in 2018.
The Latest

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Her new role is director of strategic initiatives.


The entrepreneur and “Shark Tank” star will share his top tips for success.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.