Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SourcingMay 07, 2018
Altr Brought a 4-Carat Man-Made Pink Diamond to Borsheims
The company says it’s the largest lab-grown pink diamond in the world.
This 3.99-carat fancy orangy pink diamond was grown by the Riam Group and is said to be the largest man-made pink diamond in the world. The company has named the Asscher-cut stone “The Pink Rose.”
Omaha, Neb.—Altr, the lab-grown arm of the Riam Group, has created a pink diamond that’s nearly 4 carats.
Displayed at Omaha, Nebraska, retailer Borsheims over the weekend, the diamond is a 3.99-carat Asscher cut grown using the chemical vapor deposition process (CVD) and was graded by GCAL as a fancy orangy pink of VS2 clarity.
While there are larger lab-grown diamonds in the world—WD Lab Grown Diamonds announced the growth and sale of a 6-carat round white diamond earlier this year, and St. Petersburg, Russia-based New Diamond Technology has created blue diamonds as big as 10 carats—Altr President Amish said that to his knowledge, this is the biggest man-made pink in the world.
It has been more than a decade in development.
In an interview Thursday afternoon at Borsheims, Shah said back in the early aughts, he was working for diamond company Grosbard, which was attempting to grow pinks using the HPHT method. But, he said, they couldn’t get the “baby” pink shade that’s most desirable. Instead, the stones were turning out a sort of raspberry color.
In 2011, he took over Grosbard and his family, which has been in the mined diamond business for 75 years, incorporated R.A. Riam Group Inc. in New York.
The company began growing diamonds using the CVD process, but Shah said they didn’t even try to make pinks at first because the cost of the research and development wasn’t worth the potential return.
Now, with the Riam Group’s Altr brand off the ground, it is.
Altr had 10 pink lab-grown diamonds at Borsheims, and Shah said they aim to have at least 20 more for the JCK Las Vegas show.
The 3.99-carat lab-grown pink diamond, dubbed “The Pink Rose,” retails for about $110,000. (A mined pink diamond of the same size and similar color would sell for more than $1 million.)
Altr brought in its lab-grown pinks to Borsheims for the Berkshire Hathaway shareholders weekend, the annual series of events scheduled around the shareholders meeting on Saturday, during which Chairman Warren Buffett and Vice Chairman Charlie Munger sit on a stage on the floor of CenturyLink Center and answer questions for six hours.
Save for a lull during the meeting on Saturday, shareholders crowded the 33,000-square-foot store over the weekend, some doing serious shopping while others just browsed.
In an interview on Saturday afternoon, CEO Karen Goracke, who has headed Borsheims since 2013, said while she didn’t have sales figures yet, it seemed
Editors' Picks
Sponsored by
to her to be busier than in years past.
Alongside the pink lab-grown diamonds and special inventory from other vendors—Cartier brought along two tourbillon watches that had never left its New York City flagship—Borsheims was selling a selection of items featuring a copy of the Oracle of Omaha’s signature.
His likeness also was visible all over Omaha over the weekend—on sandwich boards in front of businesses in the city’s Old Market district and on T-shirts and shoes in the CenturyLink exhibit hall, where products from various Berkshire Hathaway-owned businesses were on sale.
So, what it is like to work for a man whom so many follow with such fervor?
“He’s magical,” Goracke said, noting his genuine love for business, dedication to ethics and down to earth-style of speaking.
“He’s such a nice person. What’s most important to him is that we (Borsheims) represent the Berkshire brand well.”
And, she added, that employees are happy.
Alongside the pink lab-grown diamonds and special inventory from other vendors—Cartier brought along two tourbillon watches that had never left its New York City flagship—Borsheims was selling a selection of items featuring a copy of the Oracle of Omaha’s signature.
His likeness also was visible all over Omaha over the weekend—on sandwich boards in front of businesses in the city’s Old Market district and on T-shirts and shoes in the CenturyLink exhibit hall, where products from various Berkshire Hathaway-owned businesses were on sale.
So, what it is like to work for a man whom so many follow with such fervor?
“He’s magical,” Goracke said, noting his genuine love for business, dedication to ethics and down to earth-style of speaking.
“He’s such a nice person. What’s most important to him is that we (Borsheims) represent the Berkshire brand well.”
And, she added, that employees are happy.
More on Sourcing
The Latest
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
