The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
Want to Buy a Diamond Mine?
De Beers is set to flood its Snap Lake mine in Canada, unless another mining company wants it.

Calgary, Alberta--De Beers plans to flood its Snap Lake mine in Canada this fall, unless another mining company wants to buy it.
Earlier this month, the diamond miner and marketer announced that it had received the necessary permits to flood the mine, which was Canada’s first underground diamond mine and one of the operations featured on the first season of Ice Road Truckers.
Snap Lake has been mothballed since December because it wasn’t profitable, but De Beers has been paying to keep the pumps going to keep water from flooding the operation, said Tom Ormsby, head of external and corporate affairs at De Beers Canada.
This type of maintenance is costly, however, and since there are no plan to resume mining there anytime soon De Beers asked, and received, permission from the local Mackenzie Valley Land and Water Board to shut down the pumps and let water fill the mine.
Ormsby said the flooding is set to take place in October or November and planning for that is taking place right now.
At the same time, De Beers is running a “parallel process” in which it is checking the market to see if another mining company wants to purchase Snap Lake, he said.
There’s still 20 to 30 million carats in the ground and the diamond mine, which had been in operation for eight years when it was shut down, is believed to have another 12 years left in it.
“We still believe there’s value in that ore body,” Ormsby said.
He could not comment on whether or not there’s been any interest in Snap Lake so far and declined to comment on a CBC News report in which analysts said it is unlikely De Beers will find a buyer for the mine.
“Certainly, everyone is entitled to their analysis of what may or may not work,” Ormsby said.
The Latest


The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The retailer operates more than 450 boutiques across 45 states, according to its website.


The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.





















