The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Want to Buy a Diamond Mine?
De Beers is set to flood its Snap Lake mine in Canada, unless another mining company wants it.

Calgary, Alberta--De Beers plans to flood its Snap Lake mine in Canada this fall, unless another mining company wants to buy it.
Earlier this month, the diamond miner and marketer announced that it had received the necessary permits to flood the mine, which was Canada’s first underground diamond mine and one of the operations featured on the first season of Ice Road Truckers.
Snap Lake has been mothballed since December because it wasn’t profitable, but De Beers has been paying to keep the pumps going to keep water from flooding the operation, said Tom Ormsby, head of external and corporate affairs at De Beers Canada.
This type of maintenance is costly, however, and since there are no plan to resume mining there anytime soon De Beers asked, and received, permission from the local Mackenzie Valley Land and Water Board to shut down the pumps and let water fill the mine.
Ormsby said the flooding is set to take place in October or November and planning for that is taking place right now.
At the same time, De Beers is running a “parallel process” in which it is checking the market to see if another mining company wants to purchase Snap Lake, he said.
There’s still 20 to 30 million carats in the ground and the diamond mine, which had been in operation for eight years when it was shut down, is believed to have another 12 years left in it.
“We still believe there’s value in that ore body,” Ormsby said.
He could not comment on whether or not there’s been any interest in Snap Lake so far and declined to comment on a CBC News report in which analysts said it is unlikely De Beers will find a buyer for the mine.
“Certainly, everyone is entitled to their analysis of what may or may not work,” Ormsby said.
The Latest

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.


The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.





















