EditorsJan 06, 2025
White Hot: 8 Glamorous Jewelry Looks From the Golden GlobesFrom Zendaya to Selena Gomez and Zoe Saldaña, many stars at the 82nd Golden Globes were wearing white gold or platinum jewelry.
TechnologyFeb 24, 2021
Bergio International Acquires Jewelry E-Tailer Aphrodite’s
The acquisition will merge Bergio’s manufacturing capabilities with Aphrodite’s e-commerce skills.
Online jewelry retailer Aphrodite specializes in affordable fashion jewelry.
Fairfield, N.J.—Jewelry manufacturer and designer Bergio International has acquired online jewelry retailer Aphrodite’s, giving the company a stronger foothold in the e-commerce space.
The online jeweler specializes in statement necklaces and other fashion jewelry for women, with most of its best sellers under the $100 mark.
Aphrodite’s was acquired from digital and advertising agency Digital Age Business in a stock and cash deal, as per a filing with the United States Securities and Exchange Commission.
Digital Age Business has worked with well-known clients like Audi and Coca-Cola and now invests in technology and e-commerce companies.
While Bergio’s 2019 revenue was $600,000, Aphrodite’s clocked in at more than $10 million in 2020.
Founded in 2016, the e-tailer’s revenue grew to more than $31 million total over the four years.
“We have grown incredibly fast without a single outside equity investor, and I believe it is time for us now to get to the next level. We most definitely cannot do this alone,” Digital Age Business CEO Jonathan Foltz said.
Aphrodite’s will benefit from Bergio’s connections to factories and manufacturing and its operational skill sets, said Foltz.
“We have always intended to expand the company’s retail brick-and-mortar presence across the globe, but with the technological platform and personnel’s expertise we have acquired in this transaction, we can now also immediately become a direct to consumer ‘player’ in the global internet jewelry market,” said Bergio CEO Berge Abajian in a press release announcing the acquisition.
Though Bergio was founded in 1995, Abajian’s jewelry roots date back to the 1930s.
The third-generation jeweler said the company has been preparing for more acquisitions.
The acquisition of Aphrodite’s will blend Bergio’s “traditional know-how” with the online retailer’s ecommerce expertise to make Bergio more attractive to potential acquisition partners.
Editors' Picks
Sponsored by
More on Technology
The Latest
CrimeJan 06, 2025
FBI Adds 2 Suspected Jewelry Thieves to Its Wanted ListDescribed by JSA as being “habitual offenders,” Vasile Sava and Onita Rostas have federal warrants out for their arrest in Kansas.
MajorsJan 06, 2025
PDPaola Opens First U.S. StoreThe Barcelona-based brand’s flagship boutique is located in New York City’s West Village neighborhood.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
IndependentsJan 06, 2025
Facets of Fire Debuts New Jewelry DisplaysA solar-powered loose diamond holder rotates the stones to show off how they catch the light.
Weekly QuizDec 27, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJan 03, 2025
Kelly Newton, Shipley Award Winner and Devoted Family Man, Dies at 74Newton owned and operated Newton’s Jewelers in Fort Smith, Arkansas, and is remembered for being positive, honest, and loving.
Events & AwardsJan 03, 2025
12 Works by Glenn Lehrer, Paula Crevoshay on Display at Lapidary Museum“Synergy & Symbiosis” is open now through late April at the Lizzadro Museum of Lapidary Art in Oak Brook, Illinois.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CollectionsJan 03, 2025
Piece of the Week: Renna’s ‘Butterfly Caspian’ NecklaceBegin 2025 with a butterfly intaglio symbolizing change and transformation.
CrimeJan 02, 2025
Rolex Sale That Went South Led to Murder of Florida Jeweler, Report SaysJeweler Anthony D’Amore was found dead inside his office Dec. 23, marking the fourth jeweler killed on the job in 2024, according to JSA.
WatchesJan 02, 2025
Ben Bridge Opens Tudor Boutique in HonoluluThe opening marks Tudor’s first location in Hawaii.
SourcingJan 02, 2025
Gemfields Resumes Ruby Mining in MozambiqueThe miner temporarily halted operations on Dec. 24 following an invasion at the mine.
TrendsJan 02, 2025
Amanda’s Style File: New Year, New Jewels Set the tone for 2025 and commemorate the year gone by with glamorous jewelry fit for celebration.
IndependentsDec 30, 2024
In Memoriam: Jewelry Industry Leaders and Innovators We Lost in 2024From groundbreaking designers to dedicated retailers, National Jeweler pays tribute to the colleagues we bid farewell to this year.
MajorsDec 30, 2024
Saks Global Finalizes Acquisition of Neiman MarcusThe retailer’s portfolio now includes Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Saks Off 5th.
Events & AwardsDec 30, 2024
Registration Now Open for JIS Spring 2025The jewelry trade show is set for March 9-11 in Miami.
IndependentsDec 30, 2024
MJSA Elects New Board ChairEdward N. DeCristofaro, who served as MJSA’s board chair from 2012 to 2014, is returning to the role.
MajorsDec 27, 2024
Buccellati to Expand Workforce by 500 Employees Over Next Three YearsThe Richemont-owned company is investing in its jewelry production and watchmaking workshops.
SourcingDec 27, 2024
IDCA Announces 2025 Board MembersManoj Bhandari, a principal of RMC Gems Inc., is the new president of the Indian Diamond & Colorstone Association.
Events & AwardsDec 27, 2024
18 Designers Graduate from WJA’s Jewelry Loupe ProjectThe designers participated in a six-month business development and mentorship program to develop and launch their jewelry collections.
MajorsDec 24, 2024
Nordstrom Family, Partner to Take Retailer Private in $6B DealMembers of the founding family have partnered with Mexican retail company El Puerto de Liverpool to acquire Nordstrom.
MajorsDec 24, 2024
Boucheron Bets on Las VegasThe brand has opened its second U.S. location in the Fontainebleau resort and casino.
EditorsDec 24, 2024
The Spectrum Jewels I Want to Find Under the Tree Associate Editor Lauren McLemore highlights pieces from the AGTA Spectrum & Cutting Edge Awards she’d be thrilled to unwrap on Christmas.
SourcingDec 24, 2024
Gemfields to Temporarily Suspend Emerald MiningThe move is one of several cost-cutting measures outlined by the company as it faces a weaker luxury market and other challenges.
IndependentsDec 23, 2024
Philadelphia 76ers’ Tyrese Maxey Stars in The 1916 Company’s New CampaignThe retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.
EditorsDec 23, 2024
My Favorite Piece of the Week Jewels of 2024Associate Editor Natalie Francisco chose her 12 favorite Piece of the Week picks from the year gone by.
GradingDec 23, 2024
GIA Adds Filler Identification to Emerald ReportsLab clients have the option to request this addition on their emerald reports.
