A New Website Showcases Italian Jewelry Trends, History and News

TechnologyJan 04, 2021

A New Website Showcases Italian Jewelry Trends, History and News

The Italian Trade Agency’s virtual hub is all about jewels “Made in Italy.”

The Italian Trade Agency’s latest marketing effort for jewelry exports to the United States is an interactive website.

Houston—The Italian Trade Agency (ITA) has launched a new virtual jewelry hub geared toward Americans.

The Italian government agency, which exports Italian brands abroad with a focus on small- and medium-sized companies, has launched its new website, called “The Extraordinary Italian Jewelry.”

The site delves into Italy’s jewelry history, while also delivering the best of Italian jewelry design today and insights on where the medium is headed.

The website has launched with four main sections.

The “Discover” page informs readers of the main Italian gold districts, from small towns to large cities across the country, while explaining craftsmanship, tradition, and innovation. It also shows current data on Italian jewelry exports.

The “Brands” page showcases contemporary Italian jewelry through images and videos, spanning both fine and costume jewelry.

The “Trends” section illuminates what’s hot now among Italian jewelry designers and makers, plus what’s coming next, and the “News” page shares the latest important information regarding the Italian jewelry trade.

Jewelry is integral to Italy’s export business, totaling $1.54 billion in 2019. The U.S. is Italy’s third largest jewelry market, representing a total 8.9% of exports.

“The Extraordinary Italian Jewelry” project was launched in 2015 as an umbrella encompassing all efforts to promote and increase American interest in Italian jewelry, with the interactive website representing the latest project.

In addition to the site, “The Extraordinary Italian Jewelry” promotes Italian jewelry on social media channels including Instagram, Facebook, and Twitter.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

WatchesApr 22, 2021
Check Out All Patek Philippe’s 2021 Newness

The watchmaker showed what’s new in Nautilus, revamped Calatrava models, and a brand-new perpetual calendar.

Policies & IssuesApr 22, 2021
US Government Sanctions Burmese State-Owned Pearl Co.

Myanmar Pearl Enterprise handles oyster fishing and breeding, as well as the culturing, harvesting, and selling of pearls.

MajorsApr 22, 2021
Tiffany Signs K-Pop Star Rosé as New Ambassador

Blackpink member Rosé will be the face of the 2021 Tiffany HardWear campaign.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

Events & AwardsApr 22, 2021
BIJC, Ben Bridge Introduce a New Scholarship

Named for the late Lonia Tate, the scholarship is for the Graduate Gemology program at GIA, with an internship at the jeweler to follow.

Weekly QuizApr 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 12-16, 2021.
Take the Quiz
Events & AwardsApr 22, 2021
IEG Pushes Oroarezzo Italian Jewelry Trade Show to 2022

It was originally slated for June 12-15 at the Expo Centre in Arezzo, Italy.

SourcingApr 21, 2021
Why Inclusivity Is Important in Diamond Traceability

As the importance of mine-to-market grows, some worry about its feasibility for all the diamond industry’s players.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

CollectionsApr 21, 2021
Alrosa’s ‘Luminous’ Collection Leans Into Fluorescence

The diamond miner and seller is marketing the stones for their glow.