Lab-Grown

Lightbox is Headed to Blue Nile

Lab-GrownOct 29, 2020

Lightbox is Headed to Blue Nile

The De Beers-owned lab-grown diamond brand is also cutting the ribbon on a new production facility just outside of Portland, Oregon.

20201029_Lightbox_Blue_Nile_header.jpg
A lab-grown diamond bracelet from the new collaboration between Lightbox and Blue Nile. The collection is available exclusively on Blue Nile’s website.
Gresham, Ore.—Lightbox is here to shake things up again.

The De Beers-owned lab-grown diamond brand is partnering with jewelry e-tailer heavyweight Blue Nile on a new collection.

It will be the first time in Blue Nile’s 21-year history it has sold lab-grown diamonds.

“We’ve been watching the lab-grown diamond market for some time,” said Blue Nile CEO Sean Kell in a statement to National Jeweler, noting that both natural and lab-grown diamonds have a place in the market.

“Our belief is natural diamonds will continue to be the product of choice to represent engagement and significant consumer commitments and milestones,” said Kell, adding that lab-grown diamonds, due to their “brilliant colors and accessible price point,” are a perfect fit for fashion jewelry.

RELATED CONTENT: To Sell, Or Not To Sell: That’s the Lab-Grown Question

Parent company De Beers operates under a similar sentiment, reserving natural diamonds for momentous occasions, while promoting Lightbox’s lab-grown diamonds as a fun, cost-effective alternative for self-purchasers or not-quite-milestone occasions.

The collection will feature earrings, pendants, bracelets, and rings, available in 14-karat white and yellow gold with white, pink, and blue lab-grown diamonds.

SEE: The Lightbox x Blue Nile Collection


Available exclusively on Blue Nile’s website, the pieces range in price from $600 to $1,750.

“Since lab-grown diamonds are a rising trend, launching a collection in partnership with the brand that knows lab-grown best, Lightbox, is a natural progression for Blue Nile,” said Kell.

The collaboration follows Blue Nile’s recently announced brick-and-mortar expansion, which includes plans to open 50 new locations in the top 50 metro-area markets in the U.S. over the next three years.

Lightbox is undergoing its own expansion, expanding its wholesale distribution network to 28 additional stores owned by 10 different jewelers, just a year after its initial move into brick-and-mortar stores.

The brand is upping its manufacturing capabilities as well, opening a $94 million lab just outside of Portland, Oregon.

The new, 60,000-square-foot facility will produce 200,000 carats of lab-grown diamonds annually.

“The opening of this facility is a true milestone for the company,” Lightbox CEO Steve Coe said.

“Manufacturing lab-grown diamonds in the U.S. was a goal from the beginning, and we are so proud to have achieved it with this state-of-the-art laboratory in a region that has become a hub for advanced industries.”

Designed by Chicago-based architecture firm Sheehan Nagle Hartray, the white building resembles the facets of a diamond.


The two-story building, featuring a production floor and office space, will hold 60 full-time engineers, technicians, and administrative personnel.

Lightbox will hold a virtual opening of the new facility Thursday to give a closer look into the space.

Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
tags:

The Latest

GIA iD100® Technology
Supplier BulletinJul 03, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Madison Keys in Brilliant Earth campaign
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New Ambassador

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

Muse Nordstrom shop-in-shop
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Shree Ramkrishna Exports
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-Negative

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

Weekly QuizJul 02, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Yeprem Golden Strada Statement Necklace
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From Yeprem

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

Stock image of police cars with their lights on
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in Burglaries

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Exterior and entryway of Boucheron’s Los Angeles Flagship
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast Flagship

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

Exterior of Marco Bicego Milan Flagship
MajorsJul 02, 2025
Marco Bicego Opens Milan Flagship

The new location continues the brand’s celebration of its 25th anniversary.

Chrono24 Time Is Our Thing campaign image
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New Campaign

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

Bernadette Mack
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive Director

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Counterfeit Pandora jewelry in bags and boxes
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry Network

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

Cast Issa Rae
MajorsJul 01, 2025
Cast Closes Business, Plans for Relaunch

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

Eve Goldberg, Matthew Denatale, Willie Lopez, Benjamin Goldberg
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship Program

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

Elie Hannoush
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

Claire’s store
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report Says

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Mindi Mond Spike Earrings
TrendsJul 01, 2025
Amanda’s Style File: Red Hot Rubies

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

The Story of Everything Campaign, Toadstool Mushroom and Cosmic Egg
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry Sales

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

Morgan Keefe
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education Scholarship

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Jewelry Book
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry

“The Jewelry Book” comes out this September.

Gemist
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Jeff Preolo, David Stout, Levi Higgs, David Benavides
IndependentsJun 27, 2025
David Webb Announces New Hires, Promotions

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

Blake Graham and Jessica Kohoutek
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner

AGS also named the recipient of its “Women in Leadership” scholarship.

Buddha Mama Monstera Ring
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap Ring

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Cashier handing Rocksbox bag to customer
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers Downsizes

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy