Lab-Grown

Lightbox is Headed to Blue Nile

Lab-GrownOct 29, 2020

Lightbox is Headed to Blue Nile

The De Beers-owned lab-grown diamond brand is also cutting the ribbon on a new production facility just outside of Portland, Oregon.

20201029_Lightbox_Blue_Nile_header.jpg
A lab-grown diamond bracelet from the new collaboration between Lightbox and Blue Nile. The collection is available exclusively on Blue Nile’s website.
Gresham, Ore.—Lightbox is here to shake things up again.

The De Beers-owned lab-grown diamond brand is partnering with jewelry e-tailer heavyweight Blue Nile on a new collection.

It will be the first time in Blue Nile’s 21-year history it has sold lab-grown diamonds.

“We’ve been watching the lab-grown diamond market for some time,” said Blue Nile CEO Sean Kell in a statement to National Jeweler, noting that both natural and lab-grown diamonds have a place in the market.

“Our belief is natural diamonds will continue to be the product of choice to represent engagement and significant consumer commitments and milestones,” said Kell, adding that lab-grown diamonds, due to their “brilliant colors and accessible price point,” are a perfect fit for fashion jewelry.

RELATED CONTENT: To Sell, Or Not To Sell: That’s the Lab-Grown Question

Parent company De Beers operates under a similar sentiment, reserving natural diamonds for momentous occasions, while promoting Lightbox’s lab-grown diamonds as a fun, cost-effective alternative for self-purchasers or not-quite-milestone occasions.

The collection will feature earrings, pendants, bracelets, and rings, available in 14-karat white and yellow gold with white, pink, and blue lab-grown diamonds.

SEE: The Lightbox x Blue Nile Collection


Available exclusively on Blue Nile’s website, the pieces range in price from $600 to $1,750.

“Since lab-grown diamonds are a rising trend, launching a collection in partnership with the brand that knows lab-grown best, Lightbox, is a natural progression for Blue Nile,” said Kell.

The collaboration follows Blue Nile’s recently announced brick-and-mortar expansion, which includes plans to open 50 new locations in the top 50 metro-area markets in the U.S. over the next three years.

Lightbox is undergoing its own expansion, expanding its wholesale distribution network to 28 additional stores owned by 10 different jewelers, just a year after its initial move into brick-and-mortar stores.

The brand is upping its manufacturing capabilities as well, opening a $94 million lab just outside of Portland, Oregon.

The new, 60,000-square-foot facility will produce 200,000 carats of lab-grown diamonds annually.

“The opening of this facility is a true milestone for the company,” Lightbox CEO Steve Coe said.

“Manufacturing lab-grown diamonds in the U.S. was a goal from the beginning, and we are so proud to have achieved it with this state-of-the-art laboratory in a region that has become a hub for advanced industries.”

Designed by Chicago-based architecture firm Sheehan Nagle Hartray, the white building resembles the facets of a diamond.


The two-story building, featuring a production floor and office space, will hold 60 full-time engineers, technicians, and administrative personnel.

Lightbox will hold a virtual opening of the new facility Thursday to give a closer look into the space.

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
tags:

The Latest

De Beers CEO Al Cook and Signet Jewelers CEO Gina Drosos
SourcingMay 24, 2024
Signet, De Beers Have a Plan to Promote Natural Diamonds

The two industry giants are working together on a new marketing campaign.

Stock image of a diamond engagement ring
SourcingMay 24, 2024
De Beers’ Sales Slide in Fourth Round of Sales This Year

The company sold $380 million in rough diamonds, compared with $479 million in the same period last year.

Tiffany Venetian glass bead ear clips
TrendsMay 23, 2024
State of Jewelry Design: 3 Themes That Will Shape the Next 5 Years

Color, storytelling, and the use of nonconventional materials are the signatures of today’s most innovative and influential designers.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Van Cleef & Arpels tie necklace
AuctionsMay 23, 2024
Sotheby’s to Offer Rare VCA Necklace, ‘Lavender Dream’ Diamond

A tie necklace from Van Cleef & Arpels and a pinkish purple diamond are highlights of the upcoming New York jewelry auction.

Weekly QuizMay 23, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Inoveo Platinum
MajorsMay 23, 2024
PGI to Debut New Platinum Alloy in Las Vegas

Inoveo Platinum will be distributed exclusively by Stuller in the U.S.

Alan Hart Headshot
MajorsMay 23, 2024
Gem-A CEO Alan Hart Resigns

He is stepping down in August after eight years as CEO.

Royal Chain gold chains
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.

Despite the rising prices, consumers continue to seek out the precious metal.

Rose cut arch cabochons Columbia Gem House
SourcingMay 22, 2024
State of Colored Stones: Why the Market Is More Colorful Than Ever

As prices of “The Big Three” skyrocket, supply dwindles, and focus on sustainability grows, an age of open-mindedness is dawning.

The Eden Rose, a 10.20-carat fancy intense pink diamond
AuctionsMay 22, 2024
Christie’s Website Back Online, Announces Plans to Auction 10-Carat Pink Diamond

The fancy intense pink “The Eden Rose” is estimated to sell for up to $12 million at the New York “Magnificent Jewels” sale next month.

Pandora Essence jewelry
CollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the Essentials

The “Pandora Essence” collection brings a contemporary and sculptural feel to staples like gold hoops and pearl necklaces.

Instore show 2024
Events & AwardsMay 22, 2024
InStore ‘Cram Day’ To Focus on Lab-Grown Diamond Education

The limited-seating learning event precedes its second annual trade show, which starts Aug. 11.

Swarovski New York City flagship
IndependentsMay 21, 2024
State of Retail: 4 Retail Design Trends for 2024

From lighter color palettes to the integration of AR, experts offer inspiration for jewelers in need of an aesthetic refresh.

Dame Shirley Bassey’s
AuctionsMay 21, 2024
Dame Shirley Bassey’s Diamonds Are Ready for Their Encore

Sotheby’s will auction jewelry belonging to the “Diamonds Are Forever” singer in Paris this October.

National Jeweler columnist Sherry Smith
ColumnistsMay 21, 2024
Successful Vendor Relationships: A Win-Win Approach

Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.

Jennifer Herold, Independent Jewelers Organization vice president
IndependentsMay 21, 2024
Jennifer Herold Promoted to VP at IJO

Herold has been with the organization for 22 years and will continue in her current role of conference director.

Studs pop-up
MajorsMay 20, 2024
Studs Opens Luxury Piercing Pop-Up in NYC

“Fancy Studs” will feature revamped branding and a new lab-grown diamond fine jewelry collection.

Nivoda executive team at table
SourcingMay 20, 2024
2 Business-to-Business Platforms Secure Millions in Funding

Nivoda and Liquid Diamonds both have big plans for the new capital.

Stuller Packaging & Displays 2024-2025 catalog
MajorsMay 20, 2024
Stuller Issues New Packaging & Display Catalog

The 2024-2025 edition features new colors and styles, as well as storytelling elements.

Elephants wading in the Okavango Delta in Botswana
SourcingMay 20, 2024
State of the Diamond Industry: Botswana Beyond Diamonds

From moringa to ecotourism in the Okavango Delta, the country and its leaders are exploring how Botswana can diversify its economy.

Rough diamonds from De Beers
SourcingMay 20, 2024
Anglo American Confirms It Is Looking to Sell De Beers

The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”

Buccellati jewelry
FinancialsMay 17, 2024
Richemont Appoints Van Cleef & Arpels’ Nicolas Bos as New CEO

The announcement coincided with its full-year results, with growth driven by its jewelry brands.

Watches of Switzerland Mall of America store
FinancialsMay 17, 2024
Watches of Switzerland’s Fiscal-Year Sales Flat

Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.

My Next Question webinar series graphic
Recorded WebinarsMay 17, 2024
Watch: Preparing for Trade Show Success

Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.

Cartier ring-tailed lemur brooch circa 1991
AuctionsMay 17, 2024
Piece of the Week: Cartier’s Ring-Tailed Lemur

This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.

202.18 carat fancy intense yellow diamond The Yellow Rose
AuctionsMay 16, 2024
Christie’s Holds 2 Sales Despite Cyberattack

Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.

The Allnatt yellow diamond
AuctionsMay 16, 2024
Sotheby’s Withdraws 101-Carat Yellow Diamond from Auction

Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy