“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
Iconery sets the stage for emerging designers
The new consumer-facing e-commerce website offers a turnkey solution for designers to enter the fine jewelry market via made-to-order manufacturing.
New York--There’s a new jewelry-selling website in the consumer space that allows emerging designers to make an introduction into the market without a large capital investment.
Iconery.com launched this month and “was born of a passion for discovering fine jewelry created by emerging and iconic designers,” according to Ivka Adam and Andrea Linett, the site’s founder/CEO and creative director, respectively. According to the “Our Story” tab on the site, Adam has e-commerce and technology experience with eBay, Hulu and Modnique, while Linett is the former beauty editor at Sassy who went on to help start Lucky Magazine and also has worked as a creative director at Michael Kors and eBay Fashion.
Iconery’s business model is to create pieces made-to-order in small batches using 3D-printed jewelry molds and the production facilities of a large-scale manufacturing partner, Women’s Wear Daily reported.
This system not only offers new jewelry-makers a chance to sell their pieces while keeping costs down, but is also a more turnkey production solution for already established designers.
Available now on Iconery are rings, earrings, necklaces and bracelets available in karat gold, vermeil or gold-filled. Gemstones range from moonstones and emeralds to black and white diamonds, with the site boasting that all gemstones and diamonds are certified conflict-free.
Many of the site’s pieces also can be personalized.
Prices on Iconery range from less than $100 to more than $4,000, and shipping is free to all addresses in the United States.
There are 12 designers currently featured on the site: Anne Sisteron, Ariel Gordon, Brady Legler, Daryl K, Elisabeth Bell, Ella Poe, Katie Diamond, Lena Wald, Mara Carizzo Scalise, Nancy Newberg, Naomi Gray and Wren. Each designer has their own landing page; users also can browse jewelry by category.
WWD reported that designers Paige Novick, James Colarusso and Marla Aaron are ambassadors of the site and will create exclusive pieces to be featured on there, and that Iconery also will offer pieces under its own label.
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.