CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
TechnologyApr 07, 2014
Groupon makes a commitment to the wedding market
Marketing to consumers who are tying the knot, Groupon launched the “Wedding Shop” Monday, which sells engagement rings, wedding-day jewelry and other baubles associated with the big day at steeply discounted prices.
Groupon’s new “Wedding Shop” offers deals on almost every aspect of a wedding, from jewelry and attire to transportation and honeymoon destinations.
New York--Marketing to consumers who are tying the knot, Groupon launched the “Wedding Shop” Monday, which sells engagement rings, wedding-day jewelry and other baubles associated with the big day at steeply discounted prices.
Groupon is a daily deal website that offers discounted gift certificates that can be used at local or national companies. Consumers can purchase Groupon deals for a range of categories, including food and drink, events and activities, apparel and jewelry and watches.
The Wedding Shop on Groupon will be available until April 16.
Among the shop’s current inventory is a 1-carat, princess-cut diamond ring set in a 14-karat yellow or white gold band by Aurora Diamond Collection that Groupon states is valued at $11,299.99 but is offered for $999.99, a 91 percent discount.
The diamond is H-I color and I1-I2 clarity and includes an “authenticity report.” Groupon said the third-party vendor of the ring provided the MSRP.
There’s also a 14-karat gold and three-stone diamond ring. The Groupon deal offers it at $799.99, down from the site’s quoted value of $3,199, a 43 percent discount.
A 10-karat gold and diamond band is available for $229.99, down from $899.99, and men’s stainless steel and titanium wedding bands are $14.99, down from $113.99, markdowns of 75 and 87 percent, respectively.
Diamond stud earrings, diamond hoop earrings, diamond channel bands and pearl jewelry also is featured on the Wedding Shop, as well as costume jewelry priced at less than $100.
In addition to bridal jewelry, the Wedding Shop includes wedding dresses, suits, gifts for the bride and groom, limousine services, photo booth rentals, DJ packages and other services.
Tim DeClaire, head of consumer public relations at Groupon, told National Jeweler that Groupon has had success with limited-time “shops” in the past, including throughout the holidays and one for Valentine’s Day.
“In January we had some wedding dresses available for sale on Groupon.com and they sold well,” he said of Groupon’s decision to launch the Wedding Shop. “Typically a deal collection will run for five to seven days, but we’re keeping the Wedding Shop open until April 16.”
DeClaire said Groupon also is planning specific shops for Mother’s Day and Father’s Day.
As part of the promotion around its Wedding Shop, Groupon is giving away $500 in “Groupon Bucks” to two winners by asking entrants to “pin” their favorite items from the Wedding Shop onto their Pinterest
Editors' Picks
Sponsored by
board with the hashtag #GrouponWeddingSweeps.
More on Technology
The Latest
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner Collab on Bridal Earrings GiveawayThe jeweler has partnered with Jenner’s 818 Tequila brand to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
