GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
TechnologyApr 07, 2014
Groupon makes a commitment to the wedding market
Marketing to consumers who are tying the knot, Groupon launched the “Wedding Shop” Monday, which sells engagement rings, wedding-day jewelry and other baubles associated with the big day at steeply discounted prices.
Groupon’s new “Wedding Shop” offers deals on almost every aspect of a wedding, from jewelry and attire to transportation and honeymoon destinations.
New York--Marketing to consumers who are tying the knot, Groupon launched the “Wedding Shop” Monday, which sells engagement rings, wedding-day jewelry and other baubles associated with the big day at steeply discounted prices.
Groupon is a daily deal website that offers discounted gift certificates that can be used at local or national companies. Consumers can purchase Groupon deals for a range of categories, including food and drink, events and activities, apparel and jewelry and watches.
The Wedding Shop on Groupon will be available until April 16.
Among the shop’s current inventory is a 1-carat, princess-cut diamond ring set in a 14-karat yellow or white gold band by Aurora Diamond Collection that Groupon states is valued at $11,299.99 but is offered for $999.99, a 91 percent discount.
The diamond is H-I color and I1-I2 clarity and includes an “authenticity report.” Groupon said the third-party vendor of the ring provided the MSRP.
There’s also a 14-karat gold and three-stone diamond ring. The Groupon deal offers it at $799.99, down from the site’s quoted value of $3,199, a 43 percent discount.
A 10-karat gold and diamond band is available for $229.99, down from $899.99, and men’s stainless steel and titanium wedding bands are $14.99, down from $113.99, markdowns of 75 and 87 percent, respectively.
Diamond stud earrings, diamond hoop earrings, diamond channel bands and pearl jewelry also is featured on the Wedding Shop, as well as costume jewelry priced at less than $100.
In addition to bridal jewelry, the Wedding Shop includes wedding dresses, suits, gifts for the bride and groom, limousine services, photo booth rentals, DJ packages and other services.
Tim DeClaire, head of consumer public relations at Groupon, told National Jeweler that Groupon has had success with limited-time “shops” in the past, including throughout the holidays and one for Valentine’s Day.
“In January we had some wedding dresses available for sale on Groupon.com and they sold well,” he said of Groupon’s decision to launch the Wedding Shop. “Typically a deal collection will run for five to seven days, but we’re keeping the Wedding Shop open until April 16.”
DeClaire said Groupon also is planning specific shops for Mother’s Day and Father’s Day.
As part of the promotion around its Wedding Shop, Groupon is giving away $500 in “Groupon Bucks” to two winners by asking entrants to “pin” their favorite items from the Wedding Shop onto their Pinterest
Editors' Picks
Sponsored by
board with the hashtag #GrouponWeddingSweeps.
More on Technology
The Latest
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
