Technology

Web roundup: Gurhan now selling online

TechnologyDec 04, 2013

Web roundup: Gurhan now selling online

A new e-commerce website, mobile applications and revamped websites are among the recent online developments in the jewelry industry.

New York--A new e-commerce website, mobile applications and revamped websites are among the recent online developments in the jewelry industry.

Gurhan announced Wednesday that it is launching its first e-commerce platform, coinciding with the redesign of its website.

The introduction of e-commerce is the first phase of the relaunch of Gurhan.com, with Gurhan’s products available for purchase on the site now.

 The second phase, slated for early 2014, will include a social engagement component: a community page will encourage shoppers to share photos and stories of their “Gurhan lifestyle.” Gurhan also will directly engage with its consumers by answering questions and sharing commentary.

The site also will feature designer and brand co-founder Gurhan Orhan’s personal blog, as well as a rotating gallery of his personal photography and behind-the-scenes interviews and videos.

Verichannel’s Gemfling.com has redesigned its website, retooling it in a way that is meant to “de-commoditize” the way consumers look at diamonds.

“Commoditization is killing profit margins,” said Verichannel CEO Jacques Voorhees. “We need to communicate to the consumer that there is life beyond the four Cs, and that there is more to purchasing diamonds than looking at a grading report.”

The site now allows consumers to search for stones based on concepts they might be less familiar with, including the differences between vendors and how the diamond-buying experience changes between vendors.

Gemfling can help consumers understand and select diamonds based on, for example, which vendors support a social activism group, which retailers are members of industry organizations like the American Gem Society and Jewelers of America, and what the different diamond brands actually stand for, among other things.

While Gemfling does not sell any jewelry on its site, it serves as a specialty search engine to help consumers find diamonds, retailers and soon, jewelry, based on educational filters such as social activism, education and credentials, on-site services, diamond brands and more.

The Chrono Registry has released its app, TCR Lite, available for free in the iTunes app store. The platform provides services to those worried about fake watches or recovering a lost or stolen watch.

This first version of the app features three basic functions: “Registry,” “Search for Serial Numbers,” and "Declare Stolen or Found.” Users also can transfer the title of the watch to someone who has purchased it, with TCR Lite establishing a chain of ownership for watches, from the factory through to their current owner.

The company said an Android-friendly version of the app will be available shortly.

The Jewelry Information Center’s (JIC) Gem Awards is now on Facebook.

Users can “Like” the Facebook page to get the inside scoop on the awards event, including announcements, photos, history and an in-depth look at the nominees and honorees.

The JIC’s 12th annual Gem Awards will take place Jan. 10 at Cipriani 42nd Street in New York.

To cater to the growing number of consumers visiting its website via smartphones and tablets, MaeVona has launched a mobile website.

The new site presents the entire catalogue of products in an intuitive and condensed way. It also features an advanced auto-search “Find a Store” function using IP tracking technology to locate the nearest authorized retailer.

A “Search by Story” function also allows shoppers to find their dream ring using MaeVona's Celtic-inspired history. MaeVona's signature iPhone-friendly 360-degree mobile animations for all styles also are available on the mobile site.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

NJ Article image.png
PodcastsJul 22, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Liljenquist new Rolex boutique McLean Virginia
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

Weekly QuizJul 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
NY Now exhibitor booth
Events & AwardsJul 22, 2026
NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

The Retail Smith Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Emerald logo
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald Acquisition

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

Graff Seraphina Brooch and Lina Pendant
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Rough diamonds from De Beers’ Gahcho Kue mine in Canada
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De Beers

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

Stock image of shipping containers
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones Exempt

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

Vhernier Freccia High Jewelry Necklace
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High Jewelry

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

Krista Collins Walters
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of Instore

She will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.

Attendees at the Jewelry Symposium
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 Event

Organizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.

HOWL Frida Venetian Glass Collar
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ Campaign

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

A diamond ring in a jewelry box
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot Sale

A WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.

Unveiling Rarities
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens Memoir

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Gem Awards 2027 Logo
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Guzema Founder and Creative Director Valeriya Guzema and Co-Owner and CEO Mariana Lenha
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year Anniversary

Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

Main camp at Ekati Diamond Mine
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

Necklace from Vhernier’s “Freccia” high jewelry collection
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a Row

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.

Grace Barden
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice Graduate

The graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.

Jewelers of Louisiana 80th Annual Convention Logo
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th Convention

The event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.

Lucara diamond
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in Botswana

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

Barry Berman
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81

The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.

Watches of Switzerland Mall of America store
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report

The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy