Events & AwardsJun 06, 2025
Here Are the 2025 Retailer Hall of Fame InducteesThis year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Policies & IssuesJun 08, 2014
Macy’s supports Pride Month with new campaign
Macy’s will mark June as National LGBTQ Pride Month with in-store events, specialty merchandise, sponsorships, advertising and a gift registry service that “warmly welcomes all couples.”
New York--Macy’s will mark June as National LGBTQ Pride Month with in-store events, specialty merchandise, sponsorships, advertising and a gift registry service that “warmly welcomes all couples.”
Macy’s said the “Pride + Joy” campaign highlights the company’s long-standing commitment to diversity, inclusion and respect.
As part of the campaign, Macy’s will offer exclusive merchandise from Human Rights Campaign, a U.S.-based civil rights organization that works to achieve equality for the lesbian, gay, bisexual and transgender, or LGBT, community.
In addition, the retailer will display Pride Month commemorative advertising and window treatments and hold special in-store events, including performances by select cities’ Gay Men’s Chorus and shopping parties where Macy’s helps customers “pick out an outfit by learning what your favorite color of the rainbow says about you.”
Macy’s also has its employees and their family and friends marching in the company’s “Pride Parades” in 23 cities across the country, which kicked off in late April and will take place until Oct. 12.
As the gay marriage legalization continues to garner attention both nationally and globally, more retailers are taking an accepting stance and are becoming more outspoken on support for the LGBT community, jewelers included.
In June of last year, Seattle-based Ben Bridge Jeweler, owned by Warren Buffett’s holding company Berkshire Hathaway Inc., began carrying jewelry by Rony Tennenbaum, a New York-based designer who designs specifically for the gay community without the use of “stereotypical rainbows and triangles.”
In April, Rogers & Hollands also added Tennenbaum’s same-sex bridal jewelry to its Chicago-area stores.
RELATED CONTENT: Another chain taps into the LGBT wedding market
This past spring, Mervis Diamond Importers hosted wedding band trunk shows at its locations in Virginia, Washington and Maryland with an emphasis on the events catering to all couples, straight and same-sex. The company is a long-time supporter of the gay community, previously holding contests and launching its own line of same-sex wedding bands.
RELATED CONTENT: Mervis Diamond’s mission: Cater to all couples
While the Macy’s Pride + Joy campaign website advertises that its wedding and gift registry service “warmly welcomes all couples,” the company did not respond by press time to an inquiry asking if they’ll advertise bridal jewelry as same-sex.
More on Policies & Issues
The Latest
CollectionsJun 06, 2025
Piece of the Week: Harwell Godfrey’s ‘Granny Squares Eleanor’ Necklace As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las VegasThe “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.
Weekly QuizJun 05, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamTwo existing executives have been given new roles.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
CrimeJun 04, 2025
10 Safety Tips for the Las Vegas Shows The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.
MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.Her new role is director of strategic initiatives.
CollectionsJun 03, 2025
In Her Latest Collection, Viviana Langhoff Is Leaning Into GoldThe designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.
FinancialsJun 03, 2025
Signet Jewelers Sees Turnaround in Q1 With Sales Ticking Up 2%On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.
SurveysJun 03, 2025
Consumer Confidence Improves in May The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.
CollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand AmbassadorThe actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
GradingJun 03, 2025
Mason-Kay Jade Adds ‘Fei Cui’ to Jade ReportsThe company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat RubyThe large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
TrendsJun 02, 2025
Amanda’s Style File: Three Gems for June Those born in June have a myriad of options for their birthstone jewelry.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
