Sponsored by the Gemological Institute of America
At Gem Awards, the West Coast Comes Up Big
Twist took home the award for Retail Innovation, while Ed Bridge, of Seattle-based Ben Bridge Jeweler, was the recipient of the Lifetime Achievement Award.


The Gem Awards, an event produced by Jewelers of America, took place Friday night at Cipriani 42nd Street in New York.

Garrahan, who beat out Anthony DeMarco and Tanya Dukes, is the current jewelry and watch director at British Vogue, and was a longtime contributor to publications like The Financial Times and International New York Times when she lived in New York City.
In her speech, the London-based writer thanked the New York-based editors who helped her learn about the industry, the designers who inspire her writing, and British Vogue Editor-in-Chief Edward Enninful, her “inspirational, agenda-setting editor.”

Paul Schneider, who owns and operates Twist alongside wife Lauren Eulau, accepted the award.

“One of my mentors, Warren Buffett, said, ‘True success in life is when you get to be my age and the people who are supposed to love you actually love you. Then you’re a success.’ I feel very successful tonight,” Ed said.
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The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.