For over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.
Reeds, Kleinfeld Say Yes to Bridal Jewelry Collab
Reeds Jewelers is tying the knot with wedding dress retailer Kleinfeld Bridal, of “Say Yes to The Dress” fame.

The 32-piece collection will be sold in both Reeds’ stores and on its website.
“Both brands are so fortunate to be part of the biggest moments in our customers’ lives,” Reeds CEO Alan Zimmer said in a press release. “With Kleinfeld’s outstanding bridal reputation and our commitment to providing our customers with the best shopping experience, combining our two brands is the perfect fit.”
Started in Bay Ridge, Brooklyn in 1941 as a small salon that sold fur and special occasion dresses, Kleinfeld now has a 35,000-square-foot flagship in New York’s Chelsea neighborhood and has been featured on TLC’s “Say Yes” since 2007.

For Reeds, the partnership represents the retailer’s largest collaboration to date, Vice President of Marketing Mitch Cahn said in an interview with National Jeweler Tuesday.
The collection was inspired by Kleinfeld’s wedding dress selection, as well as its New York City roots.
Several rings are named after New York landmarks and streets such as Fulton, Whitehall, Park and Bowery.
“People come from all over the world to shop in their stores. It’s really a very New York experience when you’re there,” Cahn said.
The ring styles are reminiscent of a wedding gown, drawing inspiration from a sweetheart neckline, a favorite detail of Cahn’s, as well as flowing fabric, lace appliqués, and beaded embellishments.
The collection also features a signature Kleinfeld setting, similar to a European shank, which prevents the ring from spinning around the finger and ensures the diamond is in full view.
This is the second high-profile partnership announced by Reeds in recent weeks. Last month, the Wilmington, N.C.-based chain revealed it is one of two retailers teaming up with De Beers to carry its lab-grown diamond brand, Lightbox.
“We’re putting our foot out there this year,” Cahn said. “We’re doing all kinds of crazy stuff.”
He could not confirm if Reeds Jewelers will be getting a shout-out on any upcoming episodes of “Say Yes to the Dress,” but he did say there will be a “cross-brand effort” to promote the new collection.
The Latest

The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.

The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

It will be located in San Antonio’s Alamo Quarry Market and will be Lee Michaels’ third location in the city.


Stephanie Gottlieb, Jewelers Mutual’s Mike Alexander, and Craig Rottenberg of Long’s Jewelers are among the new board members.

Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.

De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.

Jewelry designers have until early February to apply to take part in Couture's Diversity Action Council program.

Morgan P. Richardson joins from La Perla.

The new portal will share information on responsible platinum sourcing and how it’s used beyond jewelry.

Purchased directly from Rio Tinto, the collection consists of pinks, purples and one red, none larger than 1.52 carats.

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

The AGS Ideal Report by GIA is a digital-only addition to GIA diamond reports.

The designer finds the modernity in classic motifs and family heirloom jewels.

She has more than 20 years’ experience in watches and jewelry, and says sustainability is the “greatest single issue” facing the industry.
Its focus are words like “sustainability,” “ethics,” and “responsible sourcing.”

Another “Designer to Watch” and Kim Kardashian’s auction purchase were among our most-read stories.

Herco President Reuven Itelman is retiring and selling the company, which will relocate to Ohio from California.

She was previously the executive director of sales and marketing for the De Beers Group-owned company.

It’s from a new collection of charms designed to go in the brand’s signature lockets.

Lonnie Iannazzo of Vincent Anthony Jewelers is the 2022 William (Wag) Wagner Business Excellence Award recipient.

The revised Laboratory-Grown Diamond Report-Dossier still includes the four Cs but doesn’t list growth method or post-growth treatments.

Holiday sales fell short of the National Retail Federation’s expectations, rising only 5 percent year-over-year.

The businesswoman and reality TV star paid nearly $200,000 for the “Attallah Cross.”

Luxury retail veteran Claudia Cividino has stepped into the role.

Designer Sarah Narici has created the most compelling jewelry personalization in recent years, writes Senior Editor Ashley Davis.