TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
MajorsNov 07, 2019
Reeds, Kleinfeld Say Yes to Bridal Jewelry Collab
Reeds Jewelers is tying the knot with wedding dress retailer Kleinfeld Bridal, of “Say Yes to The Dress” fame.
Reeds Jewelers and Kleinfeld, the New York City store featured on TLC’s “Say Yes to the Dress,” have collaborated on a bridal jewelry collection; a handful of the rings in the 32-piece collection are pictured here.
New York—Reeds Jewelers is tying the knot with wedding dress retailer Kleinfeld Bridal, of “Say Yes to The Dress” fame, collaborating on a collection of engagement rings and wedding bands.
The 32-piece collection will be sold in both Reeds’ stores and on its website.
“Both brands are so fortunate to be part of the biggest moments in our customers’ lives,” Reeds CEO Alan Zimmer said in a press release. “With Kleinfeld’s outstanding bridal reputation and our commitment to providing our customers with the best shopping experience, combining our two brands is the perfect fit.”
Started in Bay Ridge, Brooklyn in 1941 as a small salon that sold fur and special occasion dresses, Kleinfeld now has a 35,000-square-foot flagship in New York’s Chelsea neighborhood and has been featured on TLC’s “Say Yes” since 2007.
The 32-piece collection will be sold in both Reeds’ stores and on its website.
“Both brands are so fortunate to be part of the biggest moments in our customers’ lives,” Reeds CEO Alan Zimmer said in a press release. “With Kleinfeld’s outstanding bridal reputation and our commitment to providing our customers with the best shopping experience, combining our two brands is the perfect fit.”
Started in Bay Ridge, Brooklyn in 1941 as a small salon that sold fur and special occasion dresses, Kleinfeld now has a 35,000-square-foot flagship in New York’s Chelsea neighborhood and has been featured on TLC’s “Say Yes” since 2007.
Kleinfeld’s flagship store in New York City
For Reeds, the partnership represents the retailer’s largest collaboration to date, Vice President of Marketing Mitch Cahn said in an interview with National Jeweler Tuesday.
The collection was inspired by Kleinfeld’s wedding dress selection, as well as its New York City roots.
Several rings are named after New York landmarks and streets such as Fulton, Whitehall, Park and Bowery.
“People come from all over the world to shop in their stores. It’s really a very New York experience when you’re there,” Cahn said.
The ring styles are reminiscent of a wedding gown, drawing inspiration from a sweetheart neckline, a favorite detail of Cahn’s, as well as flowing fabric, lace appliqués, and beaded embellishments.
The collection also features a signature Kleinfeld setting, similar to a European shank, which prevents the ring from spinning around the finger and ensures the diamond is in full view.
This is the second high-profile partnership announced by Reeds in recent weeks. Last month, the Wilmington, N.C.-based chain revealed it is one of two retailers teaming up with De Beers to carry its lab-grown diamond brand, Lightbox.
“We’re putting our foot out there this year,” Cahn said. “We’re doing all kinds of crazy stuff.”
He could not confirm if Reeds Jewelers will be getting a shout-out on any upcoming episodes of “Say Yes to the Dress,” but he did say there will be a “cross-brand effort” to promote the new collection.
More on Majors
The Latest
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
