TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
MajorsNov 07, 2019
Reeds, Kleinfeld Say Yes to Bridal Jewelry Collab
Reeds Jewelers is tying the knot with wedding dress retailer Kleinfeld Bridal, of “Say Yes to The Dress” fame.
Reeds Jewelers and Kleinfeld, the New York City store featured on TLC’s “Say Yes to the Dress,” have collaborated on a bridal jewelry collection; a handful of the rings in the 32-piece collection are pictured here.
New York—Reeds Jewelers is tying the knot with wedding dress retailer Kleinfeld Bridal, of “Say Yes to The Dress” fame, collaborating on a collection of engagement rings and wedding bands.
The 32-piece collection will be sold in both Reeds’ stores and on its website.
“Both brands are so fortunate to be part of the biggest moments in our customers’ lives,” Reeds CEO Alan Zimmer said in a press release. “With Kleinfeld’s outstanding bridal reputation and our commitment to providing our customers with the best shopping experience, combining our two brands is the perfect fit.”
Started in Bay Ridge, Brooklyn in 1941 as a small salon that sold fur and special occasion dresses, Kleinfeld now has a 35,000-square-foot flagship in New York’s Chelsea neighborhood and has been featured on TLC’s “Say Yes” since 2007.
The 32-piece collection will be sold in both Reeds’ stores and on its website.
“Both brands are so fortunate to be part of the biggest moments in our customers’ lives,” Reeds CEO Alan Zimmer said in a press release. “With Kleinfeld’s outstanding bridal reputation and our commitment to providing our customers with the best shopping experience, combining our two brands is the perfect fit.”
Started in Bay Ridge, Brooklyn in 1941 as a small salon that sold fur and special occasion dresses, Kleinfeld now has a 35,000-square-foot flagship in New York’s Chelsea neighborhood and has been featured on TLC’s “Say Yes” since 2007.
Kleinfeld’s flagship store in New York City
For Reeds, the partnership represents the retailer’s largest collaboration to date, Vice President of Marketing Mitch Cahn said in an interview with National Jeweler Tuesday.
The collection was inspired by Kleinfeld’s wedding dress selection, as well as its New York City roots.
Several rings are named after New York landmarks and streets such as Fulton, Whitehall, Park and Bowery.
“People come from all over the world to shop in their stores. It’s really a very New York experience when you’re there,” Cahn said.
The ring styles are reminiscent of a wedding gown, drawing inspiration from a sweetheart neckline, a favorite detail of Cahn’s, as well as flowing fabric, lace appliqués, and beaded embellishments.
The collection also features a signature Kleinfeld setting, similar to a European shank, which prevents the ring from spinning around the finger and ensures the diamond is in full view.
This is the second high-profile partnership announced by Reeds in recent weeks. Last month, the Wilmington, N.C.-based chain revealed it is one of two retailers teaming up with De Beers to carry its lab-grown diamond brand, Lightbox.
“We’re putting our foot out there this year,” Cahn said. “We’re doing all kinds of crazy stuff.”
He could not confirm if Reeds Jewelers will be getting a shout-out on any upcoming episodes of “Say Yes to the Dress,” but he did say there will be a “cross-brand effort” to promote the new collection.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas PricesRespondents were concerned about the Middle East conflict and how it will impact their finances.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
